At that time, the number of participating merchants and promotion efforts were limited, but the turnover far exceeded the expected effect, so 1 1 0/0/month11became the fixed date for Tmall to hold large-scale promotion activities.
Singles' Day is an unofficial festival, which is very popular on the Internet and among the people. There are many versions about its history, and it is generally believed that it originated from Nanjing University. 1993, four senior students in the dormitory of Nanjing University held a "lying talk" every night. The theme of lying down for a while was to discuss how to get rid of the bachelor state. They came up with the coming 1 1 1 (number 1). Since then, Singles Day has gradually developed into a campus fun culture in Nanjing universities and even universities around the world. With a batch of students bidding farewell to campus, this festival has gradually been brought into the society. Coupled with the huge group of adult single men and women, as well as the spread of group activities and online media, Singles Day has become popular in society.
② Transaction cost and convenience of mobile shopping.
There are transaction costs, convenience of mobile shopping and other factors. Among them, consumers have the greatest influence on the trust of mobile shopping platforms, which reflects consumers' trust in mobile e-commerce enterprises.
Consumer market, also known as final consumer market, consumer goods market or means of subsistence market, refers to the market where individuals or families buy or rent goods to meet the needs of daily life. It is the foundation of the market system and plays a decisive role. Consumer market is the main object of modern marketing theory research.