1. Names unrelated to cars
As we all know, many large foreign manufacturers habitually use the name of the founder as the factory name. In the early days, karl benz founded Mercedes-Benz, and Daimler and Maibakh jointly founded Daimler Automobile Company. Where is Mercedes?
At that time, Emile, an Austrian businessman, bought a lot of parts from Daimler to assemble a racing car, so he named his assembled racing car after his daughter Mercedes. This car really brought the expected effect to Emile, just like the representative of Mercedes-Benz in Spain was lucky enough to win the championship one after another.
Two years later, inspired by this, Daimler Automobile Company named this series of products Mercedes-Benz, and then Mercedes-Benz merged with Mercedes-Benz, making Mercedes-Benz inherit for a hundred years.
2. Swatch designer's smart product creativity
The earliest idea of Mercedes-Benz Smart series came from Nicolas Heyek, the founder of Swatch (a watch brand). The initial cooperation with Volkswagen began in July of 199 1, but in July of 1993, the new Volkswagen CEO Piech ordered to terminate the cooperation, and Heyek began the journey of finding a partner, just as Mercedes-Benz wanted to take this opportunity to revive its 1982 mini-car plan, and the two companies hit it off.
S stands for swatch, m stands for Mercedes-Benz, and art stands for the artistic spark of company cooperation. C in LOGO stands for compact, which is a cooperative company of Smart's manufacturing company swatch and MCC (Mini Compact Car). The arrow means forward thinking, which complements Smart's product slogan "Open your mind".
The first model, Smart City, was published in 1998 and later renamed as fortwo. But the car did not use the hybrid system proposed by Heyek. In 2000, Swatch Group announced a total divestment, and the 60-year-old man gave up his dream trip for the future mini-car.
3. Interesting light strips
There is an obvious phenomenon in the headlights of mercedes benz c, E and S, and the number of light bars varies from 1 to 3 according to the grade. The more consumers spend, the better the luxurious visual experience will be, which is really satisfying. Hmm (expressing hesitation, etc.) ... Very conscience! Of course, this does not include Grade A, which may be related to its entry-level status as a luxury brand.
Automobile, a mechanical and electrical product composed of tens of thousands of parts, condenses the crystallization of human wisdom, harmoniously unifies science and technology and art, and blooms a gorgeous cultural light. Automobile culture is the spiritual wealth and material wealth created by human beings in the process of social and historical practice, and it is the spiritual connotation of human behavior.
First, the automobile culture.
In the practice of manufacturing and using cars, a set of behaviors, customs, rules and values have been formed, which constitutes the automobile culture. Automobile culture takes automobile products as the carrier and combines with them, which affects people's ideas and behaviors. In the design, production and use of cars, from appearance to interior, from style to quality, they have deeply laid a cultural imprint.
After a hundred years, automobiles have formed rich cultural connotations. Automobile history is a mirror of civilization, reflecting the rise and fall of human society, people's pursuit of living environment and people's transformation of the environment. Early cars were symbols of power, status and wealth. Only in the era of assembly line mass production, cars have become acceptable consumer goods for the general public. The ideology and lifestyle of civilians are also integrated into cars, which lays the foundation for the formation of automobile culture.
Automobile technology is the material basis for building and developing automobile culture, and the development of automobile technology reflects people's requirements for quality of life. If ecological balance and sustainable development are required, it is hoped that automobile manufacturers can produce energy-saving and environmentally-friendly cars.
World-famous automobile manufacturers and celebrities play a direct role in the formation of automobile culture, and they endow automobiles with performance, quality and connotation. The corporate culture and product brand culture of automobile manufacturers are important contents of automobile culture. It can be said that among many products, automobile brand trademark has the most cultural connotation.
Automobile manufacturers have designed their brand names and logos in an ingenious way, which embodies the corporate culture and spirit. There is a close relationship between automobile and society, and automobile culture is an important part of social culture.
The design concept of "people-oriented" makes people pay full attention to the social environment on which human beings depend. While cars bring convenience to human beings, they also bring social problems such as environmental protection, energy and road safety. At the same time, people are constantly exploring, inventing new technologies and developing new energy sources to solve these problems.
Cars are flowing landscapes, which bring people colorful cultural life. Automobile culture will continue to influence people's lives with its rich content and unique charm. Such as: stamps, car logos, advertisements, classic cars, RVs, modified cars, film and television dramas, games, etc.
Second, the nationality of the car.
The concrete embodiment of automobile culture is mainly the design concept embodied in the automobile itself, and the design elements contained in it are actually cultural elements. Cars in the United States, Germany, Britain, France, Italy, Japan and South Korea have different design results because of different cultural elements. When these elements are cast into cars, they show different cultures.
Cars have been integrated into human life. Due to the differences of human life customs and national culture, cars have different personalities. The nationality of the car is the most distinctive personality of the car. "There are no two identical leaves in the world", and so are cars. It can be said that every car has its own characteristics, and the cars produced in each country also have some characteristics of their own country.