Yao Ming's investment in the Whale Music Network recently came out that it was about to close down and was on the verge of closing down. Even Yao Ming's aura failed to save this website. After retiring, Yao Ming has been committed to the transformation from a star to a businessman, and made a series of investments, but there are few successful examples.
"Fame is wealth": the first time I tasted Yao Restaurant, I succeeded.
Two to three years after a sports star retires, his influence and attention will plummet, which is a normal cycle. Yao Ming is no exception. After retiring, all aspects of concern are unavoidable. It is the focus of Yao Ming's transformation to maintain and make use of its influence to open up new businesses. Yao's team is not an ordinary person. When Yao Ming landed in the NBA, he positioned Yao Ming as? A skilled, energetic and socially responsible young man in China? . Yao Ming's commercial road thus set the tone.
In the third year after Yao Ming joined the NBA, he set foot in business for the first time, running on the bustling Westham Street in Houston? What restaurant? The success of the first battle even attracted the former president of the United States and a group of NBA players to have dinner here. In fact, Yao Ming didn't put too much energy into this investment, and everything was taken care of by his business partners: Yao Ming's parents, his parents' former basketball teammates, and the owner of the American Chinese restaurant chain. Yao Ming himself didn't pay a penny, and there were three letters on the restaurant signboard? Yao? What about Chinese characters? Yao? Taking Chinese seal as the main body is the asset and value of the restaurant. However, just as Yao Ming announced his retirement, another one opened in Shanghai? What restaurant? It's closed In Shanghai, where international flavor can be seen everywhere, this restaurant, which focuses on American food, failed to gain favor in the end.
Interest investment can't be rewarded.
Yao Ming's investment can be roughly divided into two categories, one is pure business investment, the other is complete interest investment, and Yao Ming's investment is more of the latter. Faced with those very detailed project analysis reports, he prefers what he knows and is interested in. So in 2005, Boss Yao invested $3 million in the Whale Music Network, just because he liked music and supported the original version. Since then, the whale has been closely associated with the word Yao Ming, and Yao Ming has also mentioned the music website he invested in on many occasions, which has attracted considerable attention.
At the beginning of April this year, this familiar website could not be opened. The Whale Music Network, which has long been shrouded by Yao Ming's aura, can persuade shareholders to invest, but it cannot persuade consumers to support genuine products. Finally, the news that it is about to close came out. Stranded? Giant whale? A rather rash decision made Yao Ming's initial investment of 3 million yuan and millions of additional investments an embarrassing scene in his business career.
However, the biggest black hole in Yao Ming's book is his former parent team: Shanghai Oriental Shark Club. Since Yao Ming set foot in CBA investment, he has lost tens of millions of yuan. Although Yao Ming's planning for the team is first-class, this completely professional club was seriously defeated in front of the semi-professional CBA League. ? Sharks? Still struggling. In addition, in recent years, many people who spend money like water in CBA have spared no expense to increase their investment, spending 50 million to 60 million at a time, which is amazing. Without any industry, Yao Ming cannot achieve rolling development. Therefore, the biggest weakness of his investment in CBA lies in this. Other clubs have physical industries to rely on, but Yao Ming doesn't. In CBA, Yao Ming has become a prominent heterogeneous.
Investing in your home team is not so much an interest investment as an emotional investment. Even if we lose money again, we can't stop Yao Ming's affection for the home team. ? We still believe that our investment has a sufficient return and every expenditure is worthwhile. ? Zhang Mingji, general manager of Shanghai Sharks and captain of Yao's team, said frankly: Yao Ming has never refused the invitation of the club to spend money. ?
The antenna is too wide to cover everything.
Outside the team, Yao Ming's investment once involved health clubs, hotels and so on. But the investment income is not optimistic. Among them, the most interesting thing is that Yao Ming announced the establishment of Napa Valley Yao Family Wine Company on 20 1 1, and began to enter the wine industry on a large scale. Wine is a traditional enterprise with a long history, what do you think? Make quick money? It is not easy. It usually takes more than 65,438+00 years to grow grapes and obtain better quality wine, and the return on investment is long. It takes a long time to break even. It is obviously unrealistic for boss Yao to make a big profit in a short time.
Or out of? Interest and familiarity? 20 1 1, becoming a shareholder of Beijing He Zhong stronghold technology company, is another test for Yao Ming. He said:? From sports to music to spatial information technology, they are all emerging industries, and they are all my favorite fields, so I am familiar with them because I like them. ? However, since the listing of 20 10, He Zhong Shanzhai has experienced a year-on-year decline every quarter, and the shrinkage ratio is as high as 76.24% according to the shares currently held by Yao Ming. At present, Yao Ming's first experiment in high-tech industry is difficult to succeed.
The financial industry also has a great attraction to Yao Ming. 20 1 1 Yao Ming participated in the establishment of Huangshan Equity Investment Fund Management Co., Ltd., a private equity fund management company with sports industry as its main investment direction. Subsequently, Yao Ming took over Hongyuan Equity Investment Fund Management Company and entered the field of private equity investment for the second time. This company has a broader investment field, so it is widely regarded as a signal that Yao Ming is deeply involved in the financial industry. For the increasingly hot domestic PE industry, it is also unknown whether Yao can make down-to-earth efforts.
How to ensure everything is a top priority for Yao Ming and Yao's team. At present, people see that, apart from the substantial appreciation of real estate investment in Beijing and Shanghai, Boss Yao's performance in the investment field is not outstanding, at least Yao's team is not ready. If even Yao Ming's investment structure is full of risks, how many Yao Ming in China can afford such huge commercial consumption?
Inventory: Success and Failure of Athletes in Business
Success story 1: Li Ning
Li Ning is regarded as the most dazzling star in the history of gymnastics in China. 1990 After he retired from the army, he went into business. In less than 10 years, he created many miracles in the development of sports industry in China, and a series of sports products named after him became famous brands in China. Nowadays, Li Ning, who takes the international route, has a number of internationally renowned players and teams such as Isinbayeva, O 'Neill and Spanish men's basketball team. His successful model is an example for many athletes who want to do business.
Success story 2: Li
Li Cong 1990 became famous in Beijing Asian Games and gained a lot in gymnastics until 1997 injured his ankle and let him leave early. After retiring, Li chose to do business, and together with his brother Li Dashuang, he set up Beijing Li Sporting Goods Co., Ltd., dealing in sports goods such as clothes, shoes and equipment. From an entrepreneur with only 12 followers to a leader with 300 employees, the twin brothers who once created brilliance in gymnastics have steadily embarked on a new journey after experiencing a career turning point of 180 degrees.
Failure case 1: Fan Zhiyi
At that time, Fan Zhiyi was one of the richest men in football. In Shanghai Shenhua team, his annual salary is as high as several million yuan. In the Crystal Palace team in England, his weekly salary reached 6.5438+0.2 million pounds. He also spoke for dozens of big companies such as Adidas? But now Fan Zhiyi is short of money.
Fan Zhiyi was cheated frequently in the process of doing business, and even got involved in money. In 2005, he mortgaged his property to provide loan guarantee for his friends. Unexpectedly, his real estate and other properties were all frozen, and his assets exceeded100000 yuan. He can't get a loan from any bank, and he doesn't even have a chance to turn over. In 2006, Fan Zhiyi enthusiastically participated in the creation of a second-class team: Suzhou Qupu Division Team. Unexpectedly, just one year later, he was fired by his boss because he didn't complete the promised investment promotion task, and the club owed the players and coaches eight months' wages. Fan Zhiyi admitted that he was not cut out for business at all. He was completely cheated in business and finally returned to the football field as a coach.
Failure Case 2: Xiong Ni
? Diving king? Xiong Ni is a household name, but in Changsha, Xiong Ni's hometown, what is this name? Xiong Ni? Casual clothes are not good ? Maybe I'm not suitable. People who do sports say that one thing is one thing and two things are two things, which is particularly straightforward. ? Xiong Ni recalled,? Shopping malls are not so sincere, they are all empty things. ? So, in less than two years, Xiong Ni returned to sports and vowed never to go into business again.
Where is Yao Ming's way of doing business?
Speaking of Yao Ming, people remember China who once dominated the NBA. As one of the most successful centers in NBA history, Yao Ming played eight seasons during his nine years in NBA, averaging 19 points, grabbing 9.2 rebounds and being selected to the All-Star team for eight times. Such sports achievements make all China people proud; Internationally, he is synonymous with China. After retiring, Yao Ming opened a road for businessmen to invest and operate. Compared with the infinite scenery on the sports field, Yao Ming's investment in business has few bright spots.
In a few short years, Yao Ming has invested in a wide range of industries, including catering, real estate, music, stocks, basketball clubs, movies, shopping websites and so on. Now, Yao Ming has directly participated in and even initiated a PE fund management company, completing the transformation from a single project direct investor to a partner. Judging from the results of income alone, Yao Ming seems to be in a state of confusion and confusion in terms of investment. Extensive investment has not brought extensive benefits to Yao Ming.
For the failure of investment, Yao Ming said frankly that it was due to lack of experience. During the 20 12 Boao Forum for Asia, he said: I have invested in these projects before, and I am still in the stage of being an athlete. I have less management and no special time to study, which will definitely cause some setbacks. ? Investment in Yao Ming is mainly divided into two categories, one is hobby investment and the other is pure commercial investment. Yao Ming once admitted that at present he is mostly the former. The biggest black hole in his book comes from his interest investment: Shanghai Oriental Shark. Since he became the owner of the team in 2009, boss Yao has to pay about 20 million yuan from his own pocket every year.
So far, it is obvious that Yao Ming is not as successful as he in playing basketball in business. There are too many fields involved, many of which are unfamiliar to him. Obviously, this is not commercially feasible.
Boss Yao still has to start from the industry he is familiar with. Yao Ming has great influence in the field of basketball, and NBA is one of the favorite events for young people in China. Last year, Yao Ming cooperated with NBA China for the first time. On 2012101and 14, Miami Heat and Los Angeles Clippers played the NBA China in Beijing and Shanghai. Also worth mentioning? Yao team? This number. Yao Ming, a basketball player, is obviously more suitable for his familiar industry.
? Yao team? Yao Ming's brand building is a successful model, but we still need to work hard on the in-depth development of Yao Ming's commercial value and make clear the real value of Yao Ming. At the same time, Yao Ming should focus on its most familiar and most likely successful industries, and should not cast a wide net according to its interests, let alone rashly enter unfamiliar industries.
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