I. Basic information
Brand name: smart, English name: Mercedes-Benzsmart, country: Germany, headquarters: Zhejiang-Ningbo, brand type: German Ministry, founded in 1999, founder: La? Nicolas Hayek belongs to the following groups: Mercedes-Benz Xiechi AG and Geely Automobile Group.
Second, the brand profile
Smat is a luxury car brand. It was originally a series of cars developed by MCC. It was first established in 1994. It was originally a mini-car jointly manufactured by German Benz and Swiss Swatch Watch Company. SMH Group withdrew its capital from MCC. In 2000, MCC officially took the automobile brand "smart" as the unified name.
In 20 19, smart car was formally established, with Mercedes-Benz and Geely Automobile Group holding 50% shares each. With the brand-new concept of "making tomorrow smarter", smat is committed to bringing intelligent pure electric travel experience full of technology, luxury and trend attributes to trendy avant-garde people and young urban families. It is the first automobile brand in the industry to fully transform into pure electric.
Third, logo
The naming history of brand logo smart cars is not very long. When the joint venture company was first established, it insisted that the name "swatch" must appear. Out-and-out Demchin Benz skillfully combined Swatch, Mercedes and art into "smar" and finally adopted it as the official name. There is also a saying that the s in smart stands for swatch, m stands for Daimler group, and art means art in English.
Since smarti was officially named in 2002, it has been using a relatively three-dimensional semi-circular "C" letter with an orange arrow logo and the English logo of "smart" below. After the establishment of a joint venture with Geely Automobile, the smart logo changed from the previous three-dimensional logo to a flat pure black style, and many details were also optimized. Every corner has been rounded, which reflects the overall transformation from intelligence to electrification and intelligence.
Fourth, automobile information
At present, only smart Genie #H 1 this pure electric SUV is on sale. Previously, in the era of fuel vehicles, smarti had two classic models, namely the two-door two-seat mini-car smart fortwo and the four-I-door four-seat mini-car smart forfour. These two models have a large number of fans at home and abroad, and later they were officially discontinued due to the transition to electrification and the restrictions of emission regulations.
Representative car series: Intelligent Elf # 1.
Index price:17.90-279,000.
At the 202 1 Munich Auto Show, the smart car officially transformed into a pure electric brand was officially launched, and its first pure electric small SUV model, smart Genie #, won the prize, which is also the first model launched after its transformation into a pure electric brand. The car was officially launched in June 2022.
Smart Genie # 1 was designed by Mercedes-Benz global design team and led by smarti R&D team. Its appearance adopts the design concept of "emotional agility", and the overall design is very round and full. The equipped concealed door handle also has the function of "breaking ice", and the details of the body also include Mercedes-Benz Trident 10g0.
In terms of interior, the interior of smart Genie # adopts the simple design style commonly used in new energy vehicles, and has a built-in "intelligent inspiration planet" human-computer interaction system to support OTA upgrade. In terms of power and cruising range, smart Genie # adopts the power layout of rear-mounted and rear-driven, and its driving motor has a maximum horsepower of 272 horsepower and a maximum torque of 343 Nm. According to different configurations, 535km and 560km cruising range versions are available, and the official acceleration of 100 km is 6.7 seconds.
Verb (abbreviation for verb) sells intelligent models.
Intelligent Wizard # 1, 17.90-279000.