1923, Mr Hugo Boss founded a menswear manufacturer in his own name. But a few years later, due to the impact of the German economic depression, it fell into bankruptcy. From the 1930s to the early 1940s, Hugo Boss turned to produce uniforms for the German stormtroopers and the German political and military organization SS, and exclusively supplied all the equipment of the Nazi Youth League.
After the war, the family business has spread to the third generation. 1953, Hugo Boss first produced men's dresses. In 1970s, Hugo Boss produced high fashion and sportswear, and officially entered the fashion world. 1985, Hugo boss was listed in Germany. 199 1 year, all the business of Hugo Boss was acquired by Italian fashion group Marzotto. Since then, the boss family has nothing to do with the Hugo Boss brand.
Because BOSS Hugo Boss is a fashion line designed for different needs of men and women, the style of this line is more stable and mature, and the tailoring is traditional, which is most suitable for some men and women who don't like gaudy. Although BOSS Hugo Boss has men's and women's clothing, it inherits the traditional tough male image in Germany, and the clothing lines are also a bit tough and symmetrical. In terms of fabrics, silk or chiffon fabrics, which are common in high fashion, are also rarely used to avoid damaging the straight shirt body of BOSS Hugo Boss.