Weibo Sunshine Credit is the credit footprint left by Weibo users' voices, interactions and transactions in Weibo. Sunshine credit is generated by analyzing the user's speech history, activities, violation records, business records, real names, etc. The more credit, the higher the quality of your account.

If the credit rating is low, the "Low Credit" icon will be displayed on the home page of Weibo. Users can recover their credit record points by participating in online answering questions, participating in online learning, and redeeming love points. In addition, if the credit rating is low, Weibo will gradually take measures such as stopping recommendation, forbidding praise, forbidding attention and forbidding comments. When the user's credit score is deducted to 0, his account will be closed.

Introduction of credit evaluation methods in Weibo.

According to the frequency of users using Weibo, the amount of published content and the feedback data obtained from other users in Weibo. It is calculated by this score distribution of users in the whole station. Users with high influence mainly evaluate the dissemination ability of their content, while users with low influence mainly evaluate the number of content published.

According to the authenticity and perfection of the user's personal data, education background and professional information, the credibility of the user's identity is evaluated, with special attention to the real-name information such as the user's mobile phone number, ID card and Weibo authentication identity.

Comprehensive consideration of users' long-term speech history and speech health status in Weibo. By default, the users of this station speak sunny and healthy, and the initial score is full. When the content published by users involves bad factors and is reported by netizens or concerned by the station, the final judgment will deduct points according to the severity.