The company takes the promotion of national clothing brands as its own responsibility, strives to create brand value, actively innovates the development model, thoroughly implements the development strategy of "multi-brand, multi-series and internationalization", and actively develops the operation of international brand clothing while continuously developing its own brands such as Newsbird, Bono, Franston, St. Roger and Bilut.
"Good News Bird" adheres to the development route of domestic high-end boutique men's wear, and takes the lead in introducing the sales model of monopolizing franchise chain in China. The company takes "building an international brand with national characteristics" as its brand development goal, and strives to become a domestic first-class and internationally renowned excellent clothing enterprise.
Good news bird products cover different styles such as business, leisure and sports, and cover middle and high-end consumer groups, accelerating the development of fashion, personalization and high-end to meet the diversified needs of customers. Since its establishment, Good News Bird has been committed to conveying the essence and trend of modern men's wear to every generation of China men. It is the core pursuit of the brand to create a suit that is more suitable for China's body.