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Customer satisfaction history
Recently, china association for quality released the evaluation results of user satisfaction index of new energy automobile industry in China in 2020. The evaluation results show that in 2020, the customer satisfaction index of China new energy automobile industry will be 78 points, among which the customer satisfaction index of pure electric vehicles will reach a record high. Among the 15 brands on the list, Weimar, Weilai and foreign Tesla, the new car-making forces, are ahead of other competing products in satisfaction and occupy the position of market segment champion.

Everyone will wonder, is it necessary to refer to this list when buying a car? The answer is yes! China association for quality, the evaluation agency of the list, is a national quality organization under the leadership of SASAC in the State Council and the guidance of AQSIQ. Since 20 15, china association for quality has organized the Customer Satisfaction Assessment (CACSI) of China New Energy Automobile Industry for six consecutive years, which has a positive guiding significance for users to choose cars and manufacturers to improve their quality.

It can be seen from the evaluation data that the gap between the perceived quality and the expected quality of pure electric vehicles is smaller than that of fuel vehicles. In other words, compared with fuel vehicles, the gap between the dream and reality of pure electric vehicles is smaller. The higher the cruising range of pure electric vehicles, the higher the level of user satisfaction, the lower the complaint rate and the higher the loyalty.

What a coincidence, JD. POWER, which is also an industry authority, has published the automobile quality rankings for two consecutive years, which also proves the high quality of new energy vehicles. In China's NEVXI quality ranking, the quality stability of new energy vehicles is better than that of traditional vehicles and the quality performance of new forces such as Tesla, Weilai and Weimar. Above the industry average. So, what makes the new forces stand out frequently in the major lists? Taking Weimar as an example, Bian Xiao found that this is closely related to its self-built factory's self-control quality, independent research and development of key technology innovation iteration, and independent innovation of retail mode to create customer service.

In fact, building a car often requires a lot of manpower, material resources and time. In the case of existing factories, the estimated cost is at least RMB 2-3 billion. Therefore, when most new forces start, they tend to be quick and choose mature manufacturing bases for "OEM" production shortcuts, while Tesla and Weimar do the opposite, spending time, energy and financial resources on "practicing basic skills", first investing in factory construction, strictly controlling quality, and then completing user delivery. However, it is interesting that many new forces who used to be "reserved" under the OEM mode have revealed their "outspoken" nature and quietly "grabbed their homework" to build their own factories. It is reported that the Zhaoqing factory in Tucki has been put into production, and Weilai also indicated that it will start the planning and construction of the second manufacturing base in due course.

Summary: For a long time, the new force of making cars has been regarded as a force for survival in the cracks, because it is necessary not only to confront Tesla head-on, but also to face the collective siege of traditional car companies. However, the brave win the narrow road. Now, the first echelon of the new car-making forces, represented by Weilai and Weimar, has taken the lead and delivered a satisfactory answer sheet in terms of market performance, product quality and customer service. I believe that before long, the pattern of the new energy vehicle market will be another world.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.