In order to keep its electronic products in the market, Apple chose to cut prices. Before, the price of Apple's mobile phone was often the highest in the market. However, after Apple cut the price, the price of the new iPhone did not exceed that of the previous generation, which also greatly increased Apple's sales.
1, what is the consumer's favorite? Good quality and low price? ：
In fact, for consumers, the best product is good quality and cheap price. In recent years, the iPhone has gained a good reputation in China market, and its quality and feel are naturally insignificant. However, because of its high price, many people give up the iPhone.
Price reduction of iPhone products This time, the price of the new iPhone is basically the same as that of the previous generation, which makes people who are going to buy a new generation of iPhone definitely buy it, while other consumers who are watching will be excited when they see this price. Maybe some consumers will choose to buy it.
The price reduction of iPhone allows more consumers to choose. At the same time, the price reduction of the older generation of iPhones also made many people choose to buy other models of iPhones, which naturally increased the sales of iPhones.
2. Apple's mobile phone is really mature now:
Compared with other mobile phones on the market, the technology of Apple's mobile phone is indeed more mature. Independent operating system and independent management and maintenance system make Apple products perfect.
At the same price, consumers are definitely more inclined to Apple products, and the price reduction of Apple products makes the price of the older generation products basically the same as that of ordinary mobile phones on the market, so more consumers choose Apple mobile phones.
The interoperability between Apple products has also promoted Apple's consumption. When people around us are using Apple products, it is difficult for Android phones to connect quickly, so which product dominates the market will drive subsequent consumption.
When Apple's mobile phone first became famous, its own system was very independent. However, with the rise of more and more mobile phone brands and operating systems, Apple can also move towards a cooperative route.
Now Apple's mobile phone already supports many cross-system interconnection functions, and the price is also decreasing. After all, Apple products, as a commodity, still need consumer approval to buy ~