Haier House (Qingdao Haier) was the last batch of refrigerator manufacturers designated by the Ministry of Light Industry at that time. In the next 30 years, Haier Zhijia set up a factory in the United States, acquired world-famous brands such as Sanyo Electric and General Electric, and embarked on the internationalization road of global brand creation through the localization of R&D, manufacturing and marketing.
As a home appliance brand, 12' s global leadership is not the end of Haier Zhijia, but a new starting point for its eco-brand transformation and scene brand layout in the Internet of Things era.
On June 20 19, the company name was changed from "Qingdao Haier Co., Ltd." to "Haier Zhijia Co., Ltd.". After the merger with Haier Electric, the company was listed on the main board of Hong Kong Stock Exchange on February 23, 2020.
As early as 20 15, Haier Zhijia released a strategy: connecting factories internally and connecting smart families externally, and embarking on a differentiated "intelligent creation" road by customizing a set of intelligent solutions for the whole scene. With the upgrade of smart home strategy.
Six years have passed, and according to the achievements of Haier Zhijia, Haier Zhijia has successfully opened up ecological resources such as home, home decoration, building materials, food, clothing, housing and transportation, and realized a whole-process ecological platform integrating interaction, experience, sales and service.
In 2020, the world's first scene brand "Three-winged Bird" was released to provide users with intelligent full-scene solutions covering food, clothing, housing, transportation and entertainment. Haier Zhijia has completed the transformation from "smart home appliances" to "smart home scene ecology", built the largest smart home scene ecology in the industry in six years, and defined "new smart home".
Haier Zhijia (formerly Qingdao Haier), from the previous washing and drying machine to today's intelligent scene of washing, care, storage and purchase; From the previous self-cleaning air conditioner to the smart bedroom scene that actively cares for sleep; From the previous smart TV to today's smart living room where the whole family enjoys entertainment ... it's only six years.
The gradual popularization of 5G technology makes the Internet of Everything easier. For our users, smooth experience and intelligent life have to be realized by "scene scheme", and Haier Zhijia is also applying scene ecology to 5 G.
Today's Haier is not only a tycoon in the home appliance industry a few years ago, but also a pioneer in the future Internet of Things era. Haier Zhijia keeps up with the changes of the times, develops ecological brands step by step, and creates a smart scene in the Internet of Things era.