History:
1892 In the spring, William H. Danvers graduated from Washington University in St. Louis. At that time, his father suggested to him: do some business that can meet the needs of many people all year round, no matter what season. "
1894 1 month, William H. Danfoss founded Purina and began to produce Omura, the first commercial feed for horses and mules. At that time, a mule named Modpurina with a satisfied smile almost became the trademark of Omulin products. The first feed product of our company was produced in two new factories in St. Louis. At that time, the feed bag was hand-sewn, weighing 175 Jin, and there was a shovel in it.
/kloc-At the end of 0/9, driven by the slogan "Purina-the highest quality", the feed industry continued to develop, and Danfoss completely mastered the whole company. 1902, the company was renamed as roprina, and a new trademark was born. Soon, the new trademark was quickly applied to all Purina-related products and activities.
1904 World Expo in St. Louis: Ropurina distributed free shopping bags with corporate trademarks during the World Expo, and began to establish an image and innovative products.
19 16 Purina introduced fattening pig feed. In order to distinguish Purina's products from other products, William H. Danfoss used some military words in his advertisements.
1927 set up a factory in Canada, becoming the first feed factory in Woodstock and Lake Ontario. After 75 years, this factory has done a lot of modern projects and is still in operation.
1928, Purina introduced chekers for the first time, the world's first pellet feed, and the livestock feed industry also ushered in a revolution.
Cow feed was introduced on 1935: the first dry feed (excluding hay) for feeding weaned calves alone.
From 65438 to 0948, Danfoss made a film "Customer's Shoes" for all employees and dealers in Purina to watch.
1955 On Christmas Eve, William H. Danfoss passed away quietly after an extraordinary life of 85 years.
In 1950s, Purina continued to grow steadily in the American market and successfully entered the European market.
In the early 1960s, Purina launched an unprecedented successful advertising campaign, in which the protagonists were a little girl and a calf. The billboards of this poster are all over the country, which are used to promote suckling pig feed, piglet feed and growing pigs.
Purina entered the Asian market in the 1960s.
Purina
In 1970s, the company continuously developed and innovated, and introduced high-energy poultry feed and hio pig feed with higher fat and amino acid content.
Reform and expansion continued in the 1980s, with new products: sup-r-blocks.
1986 Ropurina transfers Purina feed to BP.
1997 ropriner decided to develop feed overseas by derivative agricultural standard international co., ltd. Every factory in every country and region has Purina feed brand.
1 9981June 65438+April1day, 1998, Purina International, an agricultural standard, was formally derived from Purina, Si Tong, and became an independent and publicly operated enterprise, and listed as "agx" on the NYSE.
200 1 Agricultural Standard International agreed to be acquired by Cargill. After the successful merger, Cargill proudly introduced Purina brand feed to subsidiaries outside the United States.
In 200 1 millennium, Purina brand became one of the most valuable feed brands.