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Haima automobile history market
Recently, a number of listed car companies have announced 20 19 financial reports. Since 20 18, after 28 years of continuous growth, the overall sales volume in 20 19 was further significantly lower than expected, and with the investment in new energy and intelligent transformation, most car companies had a hard time in 20 19.

0 1

Which of China's four major automobile groups is stronger?

The COVID-19 epidemic has attracted many people's attention to Hubei and Wuhan, which are the headquarters of Dongfeng Motor Group. The financial report shows that in 20 19, Dongfeng Group achieved sales revenue of about 10 10 billion yuan and net profit of1285.8 billion yuan, both slightly lower than last year. But in terms of sales volume, its commercial vehicles are growing against the trend and selling well all the year round? 46.83? Ten thousand vehicles, an increase of 6.3%.

Among the four major groups, FAW Group announced the report card of 20 1 9 as early as this year. In 20 19, its vehicle sales reached 3.464 million, an increase of1.3% compared with 20 18; 19, the total revenue of faw was 620 billion yuan, up by 4.4% year-on-year, of which the net profit increased by 2.2% year-on-year to 44.05 billion yuan-a contrarian growth, which was inseparable from the two powerful joint ventures of faw-Volkswagen and faw-Toyota. In addition, the sales volume of FAW Hongqi 20 19 exceeded 65,438+10,000 vehicles, a year-on-year increase of 233%.

In addition, Changan Automobile and SAIC have not released the 20 19 annual financial report. However, judging from the relevant performance forecast information, the profits of both companies have dropped significantly. However, it is worth noting that in the second half of 20 19, Changan Automobile has achieved sales growth for five consecutive months, and it is expected to achieve basic breakeven in the fourth quarter.

02

Private "headcount" profits have shrunk, Geely has not lowered its goal, and the Great Wall has "blossomed" overseas.

Geely, BYD and Great Wall Motor, as the leading enterprises in the private camp, what is the performance of 20 19?

In 20 19, BYD sold 46 1400 vehicles, which was significantly lower than the expected target of 650,000 vehicles for the whole year. Among them, the sales volume of new energy vehicles was 229,500, a year-on-year decrease of 7.39%. For BYD, which focuses on the new energy market, the impact of macro-economy and new energy subsidies was undoubtedly greater last year-even so, BYD's revenue in 20 19 still reached12,773.9 billion yuan, down only 1.78 year-on-year, but its net profit declined slightly.

In 20 19, the cumulative sales volume of Geely Automobile reached 65.438+0.36 million, and the revenue reached 974.0/kloc-0.0 billion yuan, down 9% year-on-year; The net profit was 86,543.8+0.9 billion yuan, down 35% year-on-year. It is noteworthy that Geely Automobile announced the sales target of 65,438+0,465,438+0,000 vehicles in 2020, an increase of 3.6% compared with 2065,438+09.

Even though the epidemic has affected the first quarter of this year, An Conghui, CEO of Geely Automobile Group, recently said: "Based on the current market situation, Geely Automobile will not adjust the sales target of 65,438+0,465,438+0,000 vehicles in 2020, and at the same time promise not to lay off employees, reduce wages and delay the payment of wages, but to cope with the impact of the epidemic through organizational innovation and efficiency improvement."

In 20 19, the global sales volume of Great Wall Motor exceeded1060,000 vehicles, exceeding one million for the fourth consecutive year. Although revenue and net profit also fell, there are still two points worthy of attention:

First, in the second half of 20 19, its total operating income increased by 9.0% year-on-year and 33.1%quarter-on-quarter; Net profit increased by 94.3% year-on-year and 9 1.8% quarter-on-quarter.

Second, the overseas performance of Great Wall Motor 20 19 was particularly outstanding, with 65,400 vehicles exported, up 44.93% year-on-year; Operating income reached 5.522 billion yuan, a year-on-year increase of 66.6 1%. Among them, the market revenues of Russia, South Africa and Saudi Arabia reached 65.438+43.4 billion yuan, 65.438+82 million yuan and 720 million yuan respectively, up by 260.24%, 46.0% and 752.80% respectively.

03

The struggle of second-tier domestic brands: it is difficult and feasible for Haima to sell a house to survive.

In the recently released financial report, a car company only made a profit of 85 million yuan, but it got the attention of the industry-Haima Automobile. After two consecutive years of heavy losses, Haima Automobile finally turned a profit in 20 19, although the annual sales volume was less than 30,000 vehicles.

At the beginning of 20 19, Haima Automobile put forward the plan of "optimizing resource allocation, revitalizing existing assets, disposing of idle assets and increasing the company's cash flow"-Haima Automobile, which has a history of 30 years, was once faced with the risk of delisting and was forced to "sell a house to survive". According to public information, in 20 19, Haima sold 344 sets of its properties, collecting 65,438+62 million yuan, and the properties sold accounted for 94.25% of the number of idle properties in Haima.

20 19 financial report shows that the revenue of Haima Automobile Company is 4.69 billion yuan, down 7.06% year-on-year; The net profit attributable to shareholders of listed companies was 85 million yuan, doubling year-on-year.

After turning losses into profits, what should Haima do next? It is understood that Haima Automobile plans to launch 2020 new Haima 8S, Haima 7X and Haima 6P products this year, covering the traditional power and plug-in hybrid vehicles of SUV and MPV, which are expected to be listed in the second quarter of this year-but the increasingly severe competitive environment will still make Haima Automobile face survival difficulties in 2020. Haima said: it will establish an intensive supply chain team, promote the construction of online and offline business systems, further increase revenue and reduce expenditure, and revitalize funds and.

Written at the end: for car companies, 2020 is already very difficult; Now, coupled with the impact of the epidemic on the market ... as one of the pillars of the industry, I am afraid that the automobile industry really needs national policies.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.