Basic information

Brand name: Volvo, English name: Volvo, country: Sweden, headquarters: Gothenburg, Sweden, brand type: Europe, founding time: 1927, founder: asare gabriel Songgustaf Larcon, and its subordinate group: Zhejiang Geely Holding Group.

Second, the brand profile

Volvo is a Swedish company that integrates passenger cars, trucks, buses, construction equipment, yachts and industrial engines. It was founded by asare gabriel and GustafLarson in 1927. Gothenburg, Sweden has always been the global headquarters of Volvo, and the Asia-Pacific regional headquarters is located in Shanghai, China.

1999, Volvo Group sold its Volvo car business to Ford Motor Company of the United States. In 2008, due to the global financial crisis, Ford had to sell its car brand. 20 10 reached an agreement with Zhejiang Geely holding group to sell Volvo car business, and Geely obtained the ownership of Volvo car brand.

Volvo cars are sold to more than 100 countries in the world. Since its birth, Volvo Cars has always been people-oriented and designed for the public who care about the common home of mankind and the people around them. The brand mission is to create a more relaxed, beautiful and safe life for all.

Third, logo

1. logo design, Volvo's logo can be seen as consisting of three parts: the circle with an arrow in the upper right corner is the ancient chemical symbol "iron element", representing the iron and steel industry and the automobile industry. In ancient Greek mythology, it is also a symbol of Mars myth, representing justice, strength and security. The second part is a diagonal line located on the radiator of the front of the car, which was originally used to fix the logo on the front grille, and later gradually evolved into a decorative symbol.

The third part is the registered trademark of Volvo, with the words Volvo written in ancient Egyptian font.

2. The history of the logo, the first Volvo logo, consists of a blue oval and a golden brown outline with a text mark in the middle. Since 1937, Volvo has experienced logo confusion for a long time. During this period, many models launched at the same time adopted different logos. 1999, Volvo's color scheme has been determined, silver and sapphire blue. 20 13 uses the silver border of Volvo logo, which has a shiny texture and looks fresher in Leng Yan.

In 20 14, Volvo updated its logo, so that the word "Volvo" originally outside the circle was put back into the circle, and the background color was changed to dark blue. In 20021year, Volvo brought the iconic circle with an arrow back to the official logo. The execution style of the new logo is the same as the previous logo-a flat black symbol with clear outline and placed on a white background.

Fourth, automobile information

At present, Volvo Group and Volvo Cars operate separately, and Volvo Cars is responsible for its truck and bus business. Volvo Cars mainly targets the passenger car market, including S-series cars, XC-series SUVs and V-series station wagons, covering fuel and plug-in hybrids, and creating simple and comfortable automobile products with the concept of environmental protection and safety.

1. stands for car series: S60.

Guide price: 29.69-38.49 million.

S60 adopts its family-style design language, which is highly recognizable, low-key and connotative. In the aspect of vehicle upgrade, the user interface of Zhilian system is completely designed, and the operation mode page is more intuitive and convenient to use. In terms of power, B3, B4 and B5 are equipped with a 2.0T engine +48V system, in which the maximum power of B3 and B4 is 120kW and 145kW, all of which match the 7-speed wet dual-clutch gearbox.

2. Representative car series: S90.

Guide price: 40.69-50.59 million.

Volvo S90 is positioned as a luxury medium and large car, which continues the family-style design style at this stage and provides users with two styles: sports and luxury. The whole system comes standard with 12.3-inch liquid intelligent multi-mode digital instrument panel and 9-inch control large screen. The interior is designed with Nordic minimalism, and interior materials, which is carefully matched, makes people look simple and refreshing. In terms of power, the 2.0T engine and the 48V light mixing system are matched with an 8-speed automatic gearbox, with a maximum power of 250 HP, a peak torque of 350 Nm and a comprehensive fuel consumption of 6.7 liters per 100 kilometers.

3. Representative car series: XC60.

Guide price: 37.79-47.49 million.

XC60 is an SUV with good line coordination and strong overall appearance. The iconic shield air intake grille in the new XC60 and the "Raytheon Hammer" style of the front LED light group not only improve the recognition of the whole vehicle, but also make the overall style relatively low-key and restrained. The great changes of the new XC60 car series mainly focus on the car system. It uses an Android-based smart car, which is the same as the XC40 charging. Compared with the previous car system, the operation response is faster and the configuration is more complete.

In terms of power, the new XC60 provides three kinds of power for consumers to choose from, which are equipped with 2.0T high and low power versions and 2.0T plug-in hybrid models.

4. Representative car series: XC90.

Guide price: 63.89-78. 1.9 million.

As a medium and large SUV from Northern Europe, Volvo XC90 is also Volvo's flagship SUV, and many of Volvo's top technologies appear in this car. In addition to the fuel version, XC90 has a plug-in hybrid version, and the combination of 2.0T+ motors can satisfy more consumers who need power. The appearance and design style of this car are very unique, and the soft body lines stand out among the luxury large SUVs on the market.

5. representative car system: V90.

Guide price: 396,5438+08-492,800.

Volvo V90 Cross Country is a medium and large station wagon with SUV elements. With Volvo's iconic "Raytheon Hammer" headlights and "Viking Axe" taillights, it has high recognition, simple and tough body lines and strong aesthetic feeling. The ground clearance of the chassis is 265,438+00 mm.

In the power part, the new car is equipped with a new generation of 2.0T turbocharged engine and a 48V light mixing system, with a maximum power of 250 HP and a peak torque of 350 Nm. It only takes 7.4 seconds to accelerate 100 kilometers, and the comprehensive fuel consumption is 7.9 liters/100 kilometers.

Verb (abbreviation for verb) Volvo models for sale

1. Volvo S60, 29.69-384,900.

2. Volvo S60 recharge, 39.99-46. 1.9 million.

3. Volvo V60, 30.43-395,800.

4. Volvo S90, 40.69-50.59 million.

5. Volyo s90 recharges, 49.99-6 1.39 million.

6. Volvo v90,396,5438+08-492,800.

7.Volyue C40, 28.90-339,000 yuan.

8. Volvo XC40, 26.98-354,800.

9. Volvo XC40 recharge, 27.99-3 1.90 million.

10. Volvo XC60, 37.79-47.49 million.

1 1. Volvo xc60 recharge, 52.39-60.39 million.

12. Volvo XC90, 63.89-78.190,000.

13. Volvo xc90 recharged, 894,900 yuan.