Haier brand was founded in Qingdao 1984.

During the period of 1985, Zhang Ruimin discovered the hidden quality problems of the products from the letters of consumers. In order to truly awaken employees' quality awareness and market awareness, the incident of "smashing the refrigerator" has become an alarm to strengthen the quality concept in Haier's history.

198865438+In February, Haier refrigerator won the first quality gold medal in the history of refrigerators in China with the highest score in the national refrigerator appraisal, which established Haier refrigerator's leading position in the refrigerator industry in China.

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Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, making Haier develop from an insolvent collective small factory on the verge of bankruptcy into the first brand of large household appliances in the world. Through the exploration of the Internet model, Haier Group has achieved steady growth.

In 20 16, Haier's global turnover is expected to reach 201600 million yuan, up 6.8% year-on-year, and its profit will reach 20.3 billion yuan, up 12.8% year-on-year. The profit growth rate is 0.8 times that of 65438+ income growth rate. Haier's revenue compound growth rate reached 6. 1% in recent ten years, and its profit compound growth rate reached 30.6%. The compound growth rate of profits is five times that of income.

Internet transactions generated a transaction volume of 272.7 billion yuan, a year-on-year increase of 73%, including Haier products and socialized B2B and B2C businesses. According to the global retail data of large household appliances in 20 16 released by Euromonitor, an international authoritative market research organization, Haier's retail sales of large household appliances in 20 16 accounted for 10.3% of the global market, ranking first in the world.

This is the eighth time that Haier has been ranked first in the world since 2009. At the same time, refrigerators, washing machines, wine cabinets and freezers continue to rank first in the world in brand retail sales. Haier has 65,438+00 R&D centers, 265,438+0 industrial parks, 66 trading companies and 65,438+043,330 sales outlets all over the world, with users in more than 65,438+000 countries and regions.

Haier official website-Brand History

Baidu encyclopedia-Haier