12 On 17, an advertisement video of Mercedes-Benz appeared in the circle of friends of many netizens. In the advertising video, Mercedes-Benz quoted the successful course of a basketball star. Hampton, a basketball player whose height is only 1.83 meters, was elected as the champion of the first draft of the "giant sport" basketball with 1.996. The video not only shows the familiar figure of a "basketball star", but also shows a scene similar to that in the NBA draft. ...
The advertisement of Mercedes-Benz shows that "displacement is not the only standard of engine, and 1.3T engine will make you rethink the standard". Comparing the success of the basketball draft champion with his own small-displacement engine, the displacement is only 1.33T, which is not bad.
Because Mercedes-Benz has gradually applied small-displacement engines to its products in the past two years, this operation has caused great controversy. For example, C-class, E-class and CLS models all use 1.5T engine, while some entry-level models are equipped with 1.3T engine. So the purpose of this advertisement is to let consumers redefine their cognition of engine standards. ...
However, if you know a little about the NBA, after reading this official, you will think of an "answer": Iverson, height 1.83 meters, 1.996 draft champion, No.3 jersey, dirty braid hairstyle ... Isn't this the "answer"?
Allen Iverson (Allen? Iverson), nicknamed "The Answer" (The? Answer) /AI, 1975, was born in Hampton, Virginia, USA on June 7th. As a golden generation player, he was selected by the Philadelphia 76 ers in the 196 NBA draft 1 round. 1.83, the shortest No.1 pick in NBA history, wearing No.3 jersey.
Unfortunately, the video does not show Iverson himself, and even the name of the jersey "Iverson" has been changed to "Iverson". In addition, there is a fake NBA draft scene, and the spectator at the draft meeting is not the familiar former NBA president david stern. You should know that his old man died of illness at the beginning of this year ...
Therefore, Mercedes-Benz's advertisement not only touched Iverson, but also touched david stern, which also attracted various complaints from netizens. ...
One day later, the lawyer's letter sent by Iverson's exclusive brokerage manager in China to Beijing Mercedes-Benz Sales & Service Co., Ltd. and Tang Shikai (legal representative) was published online.
According to the lawyer's letter, Mercedes-Benz's advertisement has violated Mr. Iverson's right to name and portrait, vilified and insulted Mr. Iverson, and violated Mr. Iverson's right to reputation. In addition, the lawyer solemnly requests on behalf of the client: 1. Your company should immediately delete the above-mentioned advertisements related to Mr. Iverson published by online and offline media and social networking platforms, stop all infringements and prevent the consequences of infringement from expanding; 2. Your company should publicly apologize to Mr. Iverson to eliminate the influence and restore Mr. Iverson's reputation; 3. compensate Mr. Iverson and his clients for the losses caused to your company and its related parties due to infringement.
In fact, Brother Man thinks there is nothing wrong with this advertising idea. But such a "touching porcelain" NBA star, the late former president, and even the draft scene of the cottage ... it is really puzzling that a century-old car company should have such a coquettish operation.
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