In the current situation of e-commerce, the most basic feature of network groups is well-educated young people, which is another kind of consumer group in the whole traditional market and belongs to a special kind of consumer group. Therefore, the demand of the network is different from the consumption demand of the whole society, and there are significant differences. In addition, the environment of e-commerce and the corresponding network technology also need to be improved. Realistic online commerce follows the existing traditional business model, that is, it is oriented by the whole market, produces goods according to demand and market, obtains dialogue between supply and demand through traditional media propaganda and online advertising, and completes business activities through the Internet.

Its main features are: first, before the dialogue between the supply and demand sides, the existing online commerce still follows the old business operation mode. Second, network technology is helpful to the completion of commodity delivery, but it is still in a secondary position in the whole operation and only plays a promoting role. At present, the development of e-commerce is closely dependent on the growth of network groups. Only when the number and consumption behavior characteristics of online groups are close to the existing social group consumption market can online e-commerce become the dominant social business activity. Therefore, the current network e-commerce is still in its infancy, and there is still a process of development and perfection. There are inherent defects in the existing online e-commerce model, which are manifested in the following three aspects: in the product development stage, the main body of market research is the consumer group of the whole society rather than the online consumer, and there are significant differences between the two consumer groups in consumption behavior and the number of groups. The development of e-commerce depends entirely on the growth of network groups. The most fundamental feature of e-commerce is that the existing information and communication technology has made the business interaction between people and enterprises a reality. E-commerce can be completely customized for personal consumption behavior. The problem is that individual demand is not a market, but the market is the integration of social individual demand. Therefore, e-commerce can assist the old business model, which stifles the essence of e-commerce. The current market is a buyer-led market. In the network, global sellers may face a limited online consumer group. Compared with the relative balance between buyers and sellers in traditional commercial activities, the market in the network is more inclined to the buyer's market, which is extremely unfavorable to the development of e-commerce. In order to overcome the major defects in the existing e-commerce and give full play to the inherent nature of e-commerce, the author puts forward a big buying mode (similar to a real job fair) for businesses that have started and will engage in e-commerce: through traditional communication methods, the demand of online consumers and enterprise groups is gathered, and the demand of non-online consumers and enterprise groups is added to establish an online virtual buyer market.

Its characteristics are: the buyer's market is not the seller's market, which is conducive to the success of business delivery; First, request purchase, and then response sale, instead of traditional request sale and response purchase; Highlight personalized consumption; Non-network groups are also included in the whole network group, which is close to the buyer's state of traditional commercial market to the greatest extent. In addition, as an improvement of the existing e-commerce mode, the hypermarket mode/special mode (similar to the real seasonal fair/computer city) is a reasonable mode for the seller's market.

Future e-commerce prospects The future e-commerce model will be oriented by the buyer's market, demand-centered, competitive bidding as a means, relying on the Internet and fast logistics layout, and develop rapidly towards globalization. E-commerce websites are booming and the competition is fierce. Due to the alienation of e-commerce advertisements, e-commerce websites will compete with existing search engine websites for a long time to come, and gradually become the dominant portal website. With the development of global e-commerce, cultural, religious, racial and other contradictions between regions have become increasingly prominent, and cyber crimes have increased. The rapid development of e-commerce will inevitably lead to the merger and integration of manufacturing industry, pursuing scale effect to continuously reduce production costs, improve competitiveness and resist market shocks. The development of e-commerce will also lead to the high unemployment rate of globalization and aggravate social contradictions. However, the demand for network application software, network police and related diversified talents centered on e-commerce has surged. Express companies merge with each other, warehousing and transportation combine with each other, and develop together, forming a strong logistics and distribution system. Traditional trading companies and large retail industries are declining. Try to make the website a buyer's market, that is, a standard network that integrates the needs of enterprises and individuals. This requires a lot of budget and financial support, otherwise it will be difficult to guarantee the big purchase and reflect its commercial value. Therefore, for individuals and small companies, its operability is poor, unless it is a big company. Collective bargaining, which is popular in some websites now, is somewhat similar to the buyer's website model, but not entirely. Although the buyer dominates the price of the product, it is still a seller's market. First, the seller provides the product, first, the request for sale, and then the buyer's intervention and response. If the buyer sets the bid for purchase or demand online first, and then the seller participates in the bid, this is the real buyer's site.

For individuals and small and medium-sized companies, it seems inevitable to start providing services. It is a wise choice to make a specific database. From the operational point of view, choosing the database type is the key. In order to avoid detours, we should first investigate what kind of databases have been successfully made in Europe and America (what happened in the United States yesterday is likely to happen again in China tomorrow or the day after tomorrow), and then carefully choose the database type suitable for China's situation and its own characteristics.

Second, the professional field database search engine

Establishing a database is a long-term process of accumulating data. Only when the accumulation of the database reaches a certain amount, its commercial value will be reflected, from its own active collection to the active participation of others. When the database reaches a considerable scale, its commercial value is increasingly prominent. When establishing interactive access with other databases, the value of the two databases will be further improved.

Look at the growth process of Yahoo, the upstart of the Internet, which is very telling.

In addition, Yahoo can crush other search engines, but it will never crush those search engines with professional databases.

Let's give an example to further illustrate this problem.

Many websites in China are also making databases. The most common way is to appear in the form of a platform or portal in a certain field, collect a lot of valuable information from other people's websites, arrange it in a queue, and make a lot of links. For example, some websites don't do news themselves, but they collect almost all the news, magazines and newspaper websites in China and get together to catch them all. The fatal flaw of this database is the lack of professionalism. In addition, the collected information has not been processed by itself, so it is difficult to make it reflect another commercial value. So I suggest that some e-commerce companies focus on a regional professional field in China, make specific databases, and gradually establish interactive access with other databases.