Job description:

Any company must listen to the opinions of consumers through the process of market research before putting its products on the market. A market researcher is a person who collects and evaluates consumers' positioning information about products and services. The main work includes:

Make market research plans, organize and plan market research projects;

Organize the research on macro environment and industry status, and the research on enterprise marketing environment, consumers and users;

Make research reports and provide suggestions to management;

Collect all kinds of market intelligence and related industry policies and information.

Market research is an indispensable key link in marketing planning activities, and it is a very important work for any company with product sales. Without market research, we don't know who the future customers are and what they are thinking; Don't know the relevant information and future trends of competitors. Market researchers can keep abreast of market trends, provide information decision support for enterprises, and assist marketing departments in formulating various marketing plans. They are the "detectors" of products before they are introduced to the market.

Core competitiveness:

Knowledge requirements: Market researchers should generally have a bachelor degree or above in marketing, business management or related majors. Knowledge of statistics, economics, management, marketing and psychology.

Skills requirements: proficient in research methods and analytical tools; Able to use various statistical analysis software; Have a keen market vision and independent working ability, good communication skills, observation and analysis skills.

Experience requirements: at least two years working experience in relevant positions, mastering the design, management, research and customer service of market research projects.

Professional quality: familiar with the product and market positioning of the enterprise, with quick response ability, flexible mind, initiative, willing to accept challenges, with certain appeal and interpersonal skills.

Professional status:

Market research has been developed for more than ten years in China, and it is still in the growth stage. In the process of development, foreign-funded companies, such as ACNielsen, Gallup, Ipsos and other research companies, introduced foreign mature technology into China, and like other industries, they encountered the problem of acclimatization and constantly adjusted. However, local companies are trying to explore a healthier development path while striving for survival, and some mature market research companies have begun to emerge.

Risks and rewards:

Market research is a difficult job. In the process of research, researchers will hear a lot of "no" from time to time, get a lot of dirty eyes and be rejected.

The income of market researchers depends on the size of the company and the difficulty of research projects. In Beijing, the average monthly salary can reach 3000 yuan.

Career trends:

Development path: powerful large companies generally have marketing departments and specialized market researchers; Small and medium-sized enterprises often employ market research companies to assist in market research. Visible market researchers have these two channels to enter this industry. This is a very arduous task, which can be further developed in depth and breadth.

Transformation opportunities: With the experience of market research, you will have the advantage of being familiar with marketing, market development and customer service.

Career mode:

Hurun, China Market Researcher of Forbes Global magazine.