PC manufacturer, but in fact, if you look closely, Lenovo is inextricably linked with many partners, including Motorola, Microsoft and IBM.
With the cooperation of enterprises, the whole industry has become very huge. So how much do you know about Lenovo? Let's talk about Lenovo's impressive history through the interesting points of 10.
1984, Lenovo group was established, and it has been more than 30 years.
In the field of science and technology, Lenovo is a veteran manufacturer with certain qualifications, which has been established since its establishment.
It has been 30 years, and it was established as early as 1 984165438+10/,which is better than the well-known HTC( 1997) and Huawei (1987).
It is still early. At that time, Liu Chuanzhi led a team of more than a dozen engineers against 20
Wan's assets were established. However, this fund was provided by the Chinese Academy of Sciences, and the original name of the company was "New Technology Developer".
Inc.), few people know so far.
1988, Lenovo's brand name is "Lenovo", and it has been used for 15 years.
A few years after the establishment of the new technology research and development company, the company began to seek changes. 1988, with a new English name "Legend", started to do PC domestic sales business, and was responsible for installing machines for enterprises and individuals. However, in 2003, Lenovo really launched the name "Lenovo" that is still in use today.
1990, Lenovo released Lenovo's first personal computer with its own brand-Lenovo PC, and it was the first real success.
1990
In 2006, Lenovo began to launch its first brand personal computer after changing its name to Lenovo. At that time, IBM was in full swing and achieved great success in the PC market, which was very important for Lenovo.
PC is a very big blow, especially in China and other Asian markets. In fact, Lenovo computer
It attracted millions of China consumers who were not familiar with computer technology at that time, and was officially supported by the Torch Center of the Ministry of Science and Technology of China, so it was the first success in China.
1988, after Lenovo released a job advertisement, the number of employees quadrupled, including Yang, the current CEO who joined the company at that time.
In the early days of Lenovo's establishment, its development was very slow and difficult. Many employees have to walk and there is no public transportation. However, Lenovo's first significant growth followed after a job advertisement was published on the front page of 1988 China Youth Daily.
At that time, this Lenovo photo received a warm response, and the number of applicants exceeded.
500, there were 280 candidates left after the written test, but only 120 was interviewed and only 58 people were hired. The average age of these employees is about 26 years old.
Only three or four of them have a bachelor's degree, but the most interesting thing is that these people include Yang, the current CEO of Lenovo.
In 2003, Lenovo brand changed its name to "Lenovo" and spent a lot of money on publicity.
As mentioned earlier, Lenovo's first rebranding was in
2003
In 2000, it was renamed Lenovo. Yang once said that the main reason is that the name legend is too common. After all, if you want to develop in the direction of high-tech companies with international brands, you must change your name. How did the name "Lenovo" come from? According to the data, "Le" is taken from "Legend" and "novo" is the Latin root, which stands for "new idea", so the basic new meaning is to create "new legend".
After the company changed its name, Lenovo launched a wave of powerful marketing activities, including buying huge advertisements around the world and playing advertisements during peak viewing hours, for which Lenovo spent about
18 million RMB. Lenovo advertisements are mostly based on the blue sky, and the slogan reads "Beyond your imagination!" English is "transcendental dependence"
What do you think! "
1997, Lenovo made huge profits by virtue of its agreement with Microsoft.
In the late 1990s, most of Lenovo's success was limited to China. However, Lenovo hoped to become a big brand with more international recognition, so in 1997, Lenovo chose to start cooperation with Microsoft, which was the most profitable business in the history of China at that time, at least until 2000.
In 2005, Lenovo acquired IBM's PC division and became the third largest PC manufacturer in the world.
A controversial move in the history of Lenovo's development is that Lenovo acquired.
The personal computer division of IBM. After the acquisition was completed at $65.438+$75 million, Lenovo became the third largest PC in the world.
Manufacturer. However, this transaction figure exceeds Lenovo's annual sales by four times. In retrospect, this should be one of Lenovo's most successful business initiatives so far, and Lenovo recently took over IBM's X86.
The server business helps the company to gain a firm foothold in the enterprise market.
20 14, Lenovo acquired Motorola's mobile equipment division.
exist
In 2000, Motorola suffered heavy losses, so it was split into two companies: Motorola Solutions (Motorola
Solutions) and Motorola Mobility (Motorola
Mobility), that is, the mobile device division, was first acquired by Google, for which Google obtained a large number of technical patents, and then Google transferred the division to Lenovo with a transaction amount of 30.
A billion dollars.
Just like the acquisition of IBM's PC division, Lenovo mobile phone suddenly rose to the position of the third largest smartphone manufacturer in the world. The outside world believes that due to the continuous decline of the PC market, Lenovo has to pay attention to the smartphone market in order to ensure the sustainability of development. However, now the Motorola brand acquired by Lenovo is in the period of rectification.
In 20 15, Lenovo launched a brand-new logo.
Lenovo's logo has always been impressive, but in
In 20 15, Lenovo announced a brand-new logo and slogan "Never Stand".
"Still" expresses the brand's determination to transform to the Internet, and its attitude of going forward bravely and expanding the international market. The new logo abandoned Lenovo's use of 12.
In the italic design in 2008, only the letter "e" is kept in the whole word, and it is a more refreshing and concise solid color, pattern or image. Its brand-new slogan "Never Stop"
"Still" means "never stop" or "never satisfied with the status quo" in Chinese.
Today, Lenovo accounts for about 20% of global PC sales, and PCs still account for 65% of the company's total revenue.
Due to the cooperation with Microsoft, Lenovo has maintained its position as the leading PC brand in the world since it acquired IBM's PC business. At present, Lenovo PC market share is about 20%. At the same time, PC sales accounted for 80% of the company's total revenue a few years ago, but now, due to the continuous growth of the mobile sector, this figure has dropped to 65%.