Fubao originated in Japan, where it was used to hold goods during the New Year, and then gradually evolved into a sales promotion method for merchants. Usually, the contents of the blessing bag will not be made public in advance, but the goods generally belong to the same category.

For consumers, the blessing bag is equivalent to a discount in the shopping mall, and the expectation of the goods in the blessing bag is also very attractive when buying. Some consumers may be satisfied with the expected goods, but some consumers will be disappointed with the goods they don't need at all. From the merchant's point of view, Fu Bao not only attracts consumers, but also aims to deal with the backlog of goods.