Brief introduction of Gillette Company: Gillette Company was founded in 190 1, headquartered in Boston, and currently has 30,000 employees, mainly producing shaving products, batteries and oral hygiene products. When it comes to "Gillette", people will think of the best shaving tool in the world. Gillette razor products, which "master men's beards all over the world", have a market share of 90% in the United States and more than 70% in the global market. It is estimated that 65,438+0 out of every three men in North America now use Gillette's Quick Front III razor. In 2005, it ranked 15 among the 100 world brands selected by Business Weekly, with a brand value of175.3 billion US dollars.

The founder of Gillette Company, Kim C Gillette, is a salesman of Baltimore Bottle Cap Company. 1895, Gillette came up with the idea of developing a new shaving blade. After several years of beating, Gillette invented the discarded razor blade and soon entered the production stage. The first razor (with 20 new blades) was advertised in 1903, and 5 1 set was sold that year. But until 19 13, Gillette only sold 168 blade and 5 1 tool holder. World War I brought Gillette blades an opportunity. The war made Gillette blades "munitions" and made American soldiers who had never heard of shaving every day accept Gillette blades. After the war, the soldiers took it back to their hometown. 19 17 years, Gillette blades created a market of 65,438+200 million pieces, with a market share of 80% and 44 overseas branches. By 1920, about 20 million people are using Gillette's razors and blades. In World War II, Gillette Company still supplied a large number of razors as munitions to the US military in the name of "Labor Army", which enabled millions of men around the world to enter this market. Kink Gillette finally realized her dream of becoming a very rich man.

As a result, Gillette Company achieved great development after the war. 1939, Gillette was sponsored by the exclusive broadcast of the World Professional Baseball Series until 1950. In later years, Gillette's name frequently appeared in horse racing, boxing, football and other sports competitions. 1962, the company broke the record for the fourth time in a row, with sales reaching $276 million, net profit reaching $45 million and profit margin reaching 16.4%. Among the 500 largest industrial companies in the United States selected by Happiness magazine, Gillette ranks fourth with the highest return on investment of 40%. 1968, Gillette razors set a historical record of sales of11billion "astronomical figures".

After 1980, the two obvious declines that Gillette experienced were both related to the weak marketing efforts, and the rebound was also closely related to the strengthening of marketing efforts. In June 5438 +2005 10, Procter & Gamble announced the acquisition of Gillette Company, and the total transaction amount is expected to be as high as $57 billion. The merger of the two companies will form the world's largest producer of consumer goods.

In its history of more than 100 years, Gillette has created many industry firsts: razor holder (1946), double-edged razor (197 1 year), rotary head razor (1977) and spring razor (/. In June 5438+February, 2004, Gillette announced its latest razor-Venus Vibrance female razor.

Gillette's extraordinary achievements today are not from the sky, but are inseparable from her unique management style.