1, design and quality: Sofia women's shoes pay attention to design and quality. Their shoes are fashionable, beautifully designed and made of high-quality materials and techniques. The brand is committed to providing comfortable and fashionable footwear products to meet consumers' demand for quality and fashion. This attitude of paying attention to design and quality makes Sophia women's shoes have a certain competitiveness in the middle and high-end market.

2. Price Positioning and Market Positioning: The price of Sophia women's shoes is relatively high, but compared with some luxury brands, the price is still relatively close to the people. The market positioning is relatively high, pursuing fashion and quality, but it does not belong to the category of luxury goods. This kind of high-grade price positioning and market positioning makes Sophia women's shoes attract the attention and purchase of certain consumer groups.