Power battery giant Contemporary Ampere Technology Co., Ltd. launched a plan called "lithium mine rebate" to car companies, which started a price war in the field of power batteries.
In the professor's view, the "lithium mine rebate" plan of Contemporary Ampere Technology Co., Ltd. will become the fuse of the white-hot price war of new energy automobile enterprises, and the vast number of new energy automobile consumers will become the biggest winners behind the price war.
Next, the professor will analyze the root cause of the price war initiated by contemporary Ampere Technology Co., Ltd. and the chain reaction that the price war of battery manufacturers will bring to the industry.
According to media reports, the core clause of the so-called "lithium mine rebate" plan is that "the price of lithium carbonate for some automobile power batteries signed with Contemporary Amp Technology Co., Ltd. will be 200,000 yuan/ton in the next three years, and at the same time, the contracted car companies need to promise 80% of the battery purchases to Contemporary Amp Technology Co., Ltd."
Simply put, this is a binding agreement with a maximum term of three years, and there are two very key data in the agreement. So the price of lithium carbonate is 200,000 yuan/ton. What is the concept of 80% battery purchase of car companies?
As long as we know the gold content of these two sets of data, we can understand the purpose and determination of Contemporary Amp Technology Co., Ltd. to launch the "lithium mine rebate" plan.
As we all know, the price of raw materials for power batteries has soared in the past few years. Therefore, Zeng Qinghong, chairman of Guangzhou Automobile Group, can't help complaining that he is working for Contemporary Ampere Technology Co., Ltd.. Among them, lithium carbonate is one of the main raw materials for power batteries, and it is also one of the main reasons for the soaring cost of new energy vehicles in recent two years.
Affected by many factors such as the cancellation of national subsidies for new energy vehicles and the increase of salt lake production capacity in the second quarter, lithium carbonate hit a record high of 600,000 yuan/ton at the end of June 2022, and then began to decline all the way. By February 24th, the benchmark price of battery-grade lithium carbonate had dropped to 424,000 yuan.
In addition, Gao, vice chairman of China electric vehicle committee of 100, also believes that the price of lithium carbonate will continue to fall, and it is expected that the price of lithium carbonate will drop to 350,000-400,000 yuan/ton in the second half of this year.
Even so, the settlement price of 200,000 yuan/ton of lithium carbonate of Contemporary Ampere Technology Co., Ltd. is already 50% off for new energy car companies that have suffered from sky-high batteries for a long time.
So, why did Contemporary Ampere Technology Co., Ltd. do this? On the one hand, the self-owned lithium mine of Contemporary Ampere Technology Co., Ltd. began to increase, the battery capacity was further eased, and the production cost of power batteries became lower. On the other hand, in order to avoid the loss of customers, it is necessary to bind customers deeply at low prices for a long time.
You know, with the traditional car companies such as Great Wall and Guangzhou Automobile personally involved in the battery field, new forces such as Weilai and Tucki are looking for other power battery suppliers. In recent years, Contemporary Ampere Technology Co., Ltd. has lost many big customers.
Obviously, although Contemporary Amp Technology Co., Ltd. is still the first giant in the field of power batteries, and its market share is far ahead of other competitors, its life has not been satisfactory in recent years.
After all, in fact, contemporary Amperex Technology Co., Ltd. and Tesla have similar reasons for price reduction. They cut prices in order to release production capacity and seize the market. However, the price reduction of Contemporary Ampere Technology Co., Ltd. will have a far-reaching impact on the new energy automobile industry.
Then, how far-reaching is the impact of the price reduction of contemporary Ampere Technology Co., Ltd. on the new energy automobile industry? The professor believes that this problem can be analyzed from two aspects: the breadth and depth involved.
Broadly speaking, Contemporary Ampere Technology Co., Ltd., as the number one giant in the field of power batteries, will inevitably affect other power battery manufacturers to cut prices together. In this regard, we can refer to the chain reaction brought by Tesla's price reduction in the past two months to the field of new energy vehicles in China.
Before Tesla announced the price reduction, in fact, many new energy vehicle companies were affected by the cancellation of subsidies for new energy vehicles, and all predicted the price increase plan.
However, on June 6, 65438, Tesla drastically cut prices in the opposite direction, and almost all car companies with products in the price range of 200,000-300,000 were caught off guard, resulting in many car companies being forced to cut prices.
So is the price reduction of Contemporary Ampere Technology Co., Ltd.. When Contemporary Amperex Technology Co., Ltd. provides 50% promotion policy to new energy automobile enterprises and binds its customers for three years, other power battery manufacturers cannot sit idly by and watch Contemporary Amperex Technology Co., Ltd. further expand its market share and take away its "food and clothing parents".
Then, what deeper impact will the collective price war of power battery manufacturers have on the field of new energy vehicles? The collective price war among power battery manufacturers means that the manufacturing cost of all new energy vehicles will be greatly reduced.
Statistics show that the cost of power battery accounts for about 40%-60% of the total cost of pure electric vehicles. Assuming that the cost of power batteries is 50% off, the overall cost of pure electric vehicles will be reduced by at least 20%, which is enough to change the current market structure.
Take the mainstream pure electric vehicle as an example. Wuling Hong Guang MINIEV is famous for its low price. Its starting price is 32,800 yuan, and the cost of the whole vehicle is reduced by 20%, which means that it has room for price reduction of 6,500 yuan, and the starting price is expected to drop to 26,000 yuan.
In addition, the cost reduction of power battery has a more obvious impact on the price of pure electric vehicles with large capacity and long battery life.
Among them, Krypton 00 1 has a long-life model equipped with the 140kWh ternary lithium battery of contemporary Amperex Technology Co., Ltd. Its endurance under CLTC conditions can reach 1032km, but its price is as high as 403,000 yuan.
In the case that the original professor thinks that the cost performance ratio is not high, after the cost of Krypton 00 1WE version 140kWh is reduced by 20%, the price reduction space is as high as 80,600 yuan, and consumers can start with this model only by spending 322,400 yuan.
By then, when the price of new energy vehicles is equivalent to or even lower than that of traditional fuel vehicles, will traditional fuel vehicles really have a way out?
High price is still one of the main factors restricting the development of pure electric vehicles. If the price of pure electric vehicles can be reduced by 20%, the price reduction of the whole industry by 20% will be enough for new energy vehicles to whitewash the traditional fuel vehicle market!
The starting point of all this is that Contemporary Ampere Technology Co., Ltd. introduced the "lithium mine rebate" plan to car companies.
This article is from Professor Hao, the author of Good Che Yi, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.