1, Haier is the first brand of white goods in the world, 1984 was founded in Qingdao, China.

2. Haier has established 265,438+0 industrial parks, 24 manufacturing plants, 65,438+00 comprehensive R&D centers and 65,438+09 overseas trading companies, with more than 70,000 employees worldwide. In 3.20 10, Haier's global turnover reached135.7 billion yuan, and its brand value was 85.5 billion yuan, ranking first in China for nine consecutive years.

4. Haier actively fulfilled its social responsibilities, built 128 Hope Primary School and 1 Hope Middle School, and produced 2 12 episodes of science and education cartoon "Haier Brothers", which was the only white electricity sponsor in the world for the 2008 Beijing Olympic Games.

At present, Haier doesn't have the advantage of resources, but under the banner of innovation, Haier can and can create resources and have its own core competitiveness. "Global word of mouth" is the higher goal of Haier's global brand strategy stage. Haier's comprehensive reputation of meeting the needs of global users is the fundamental connotation of Haier's world famous brand.

6. In the first decade, Haier started a business and created the first famous brand in China; In the second decade, innovate, go abroad and build an international enterprise; In the third decade, create resources and implement global brand strategy.