Internet advertising originated in America. 19941June 14 is a milestone in the history of online advertising. Hotwired, a famous American magazine, launched the online version of Hotwired, which was the first time to launch an online advertisement on its website, and immediately attracted AT&: T and other 14 customers to post advertising banners on their home pages, which marked the official birth of online advertisements. What's more worth mentioning is that the click-through rate of online advertisements was as high as 40%.
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The first commercial online advertisement in China appeared in March, 1997. The communication website is Chinabyte, and the advertising form is an animated banner advertisement with 468×60 pixels. Intel and IBM were the first advertisers in China to put advertisements on the Internet. China's online advertising didn't reach a certain scale until 1999. After years of development and baptism, the online advertising industry has gradually matured.
Brand strategy of network marketing advertising strategy;
Small and medium-sized enterprises can choose a more advantageous address to build their own websites, which will be maintained by special personnel after establishment, paying attention to publicity and saving a lot of advertising expenses in traditional marketing. If small and medium-sized enterprises want to use online marketing methods, they must be clear about their products or services and which products are selected by online consumers. As a target group, because the cost of online sales of products is much lower than other sales channels, small and medium-sized enterprises can make greater profits through online marketing if their products are properly selected.
One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, quickly establish the brand image and realize the promotion. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of customers and the public to the enterprise. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.
Price strategy is also one of the most complicated issues. The price strategy of network marketing is a direct dialogue between cost and price. Because of the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make a purchase decision is the key. If small and medium-sized enterprises want to succeed in online marketing in price, they should pay attention to the cost performance of their products and the characteristics of their products compared with competitors in the same industry. In addition, due to the impact of competitors, the price strategy of online marketing should also be adjusted in time. Small and medium-sized enterprises have different marketing purposes and can set prices according to different time. For example, in the stage of private brand promotion, consumers can be attracted at low prices, and profits can be reduced to occupy the market on the basis of calculating costs. After the brand has accumulated to a certain stage, an automatic price adjustment system will be established to reduce costs, and timely adjustments will be made according to the supply and demand situation in the variable cost market and the quotations of competitors.
The difference between network marketing and traditional marketing mode lies in its unique interactive mode. The traditional marketing model is very important in interpersonal communication, and the marketing method is relatively simple. You can establish online marketing according to the characteristics of your own products. In order to promote consumers to buy, promotional information, new product information and company dynamics should be published on the website in time. In order to facilitate the purchase, we should provide a variety of payment methods to give consumers more choices. When building the company's website, we should set up an online shop to increase the possibility of sales.