20 10 1 Mai Ruibo was elected as the chairman (1980-2003).
In 2008, P&G celebrated the 70th anniversary of/KLOC-0 and the 20th anniversary of the founding of P&G China. The businesses of P&G and Gillette are basically integrated. In that year, P&G's global sales reached $83.5 billion and its net profit was $654.38+0.2 billion. Earnings per share increased by 20% (up to $3.64), and there were 24 brands with $654.38+0 billion.
In 2005, Procter & Gamble acquired Gillette Company, which opened up the market of men's shaving products and was the largest acquisition in Procter & Gamble's history.
In 2003, Olay became the No.1 13 brand of P&G, with annual sales exceeding $654.38 billion.
P&G acquired Na Wei Company.
In 2002, P&G celebrated the 65th anniversary of/kloc-0. Lafley was elected chairman. P&G owns a brand with annual sales of1200 million USD.
200 1, P&G acquired Icarus series from Squibb. Icarus is the world's leading brand of hair dyeing and hair care, with annual sales of $654.38+0.6 billion.
In 2000, Mr Lafley was elected as the president and CEO of the company. P&G introduced reflect. This is an interactive online business beauty company. FDA approves-Actonel, a new drug for preventing and treating osteoporosis. As the inventor, Procter & Gamble will jointly market this new drug with Aventis Pharmaceutical Group.
1999 Mr deco Jacob, former CEO of the company, was appointed as the chairman, president and CEO of the company. The company acquired lams and began to enter the field of pet health nutrition. Lams is a leading company in the high-end pet food industry. In addition, the company acquired Recovery Engineering Company, and developed PUR brand water filtration system by using its technology in water treatment.
1998 P&G aolian new factory was completed and put into operation. Procter & gamble's institutional reform plan in 2005 began to be implemented. Procter & Gamble has become a truly multinational enterprise, with operations in more than 70 countries around the world, and its products sell well in 140 countries and regions.
1997 Procter & Gamble acquired Tambrands and its world-famous brand Tampax to expand the market of feminine hygiene products. Procter & Gamble signed a global agreement with Marion Roussel of Hearst Company to jointly market Procter & Gamble's new bone health drug Actonel- 1.
1996 P&G introduced a kind of non-calorie edible oil-Olian, which was used for all kinds of salty snacks. Olian has been inspected and approved by the US Food and Drug Administration.
1995 Mr. Bai Bo was elected as the ninth chairman and CEO of the company, and Mr. Dyke Jacob was elected as the first CEO. The company began to adopt four regional organizations to manage its global business. Procter & Gamble was awarded the National Technology Medal by the American government-the highest honor awarded by the United States for technological achievements.
1993- 1994 P&G has developed more joint ventures in China, and established four companies and five production bases successively. P&G re-entered the South African market. P&G was awarded the Opportunity 2000 Award by the US Department of Labor. This is an annual award, which encourages enterprises to provide fair employment opportunities and establish a diversified workforce.
P&G's sales in 1993 exceeded $30 billion. For the first time in the company's history, the sales of the international branch exceeded 50% of the total sales. In Kobe, Japan, the Japanese headquarters and technology development center were completed.
1992 P&G relaunched the Pantene-Pro-V (Pan Ting) brand of Richardson-Vicks. This brand has quickly become the fastest growing shampoo product in the world.
199 1 year, P&G acquired Max Factor and Betrix to further expand its cosmetics and perfume business. Procter & Gamble bought Rakona from Czech Republic and established its first branch in Eastern Europe. In the same year, we set up branches in other eastern European countries such as Hungary, Poland and Russia.
1990 Procter & Gamble acquired the old perfume product series in Shulton to expand the business of men's personal care products. Spic and Span Pine used 100% recyclable plastic as packaging, which won the DuPont International Packaging Award for the company.
1989 Procter & Gamble acquired Noxell and its cover girl, Noxzeme and Clarion brands, and entered the cosmetics and perfume business. Procter & Gamble Company recruits local university graduates in China for the first time.
1988 P&G established a joint venture company in China, and Guangzhou P&G co., ltd was established. This is the first company established by the company in the world's largest consumer market.
On the occasion of the 50th anniversary of the establishment of P&G in 1987 150, this company was listed in Fortune magazine's list of the top 50 companies in the world, and it is the second oldest company among the 50 companies. P&G acquired Blendax series products from Europe, including Blend-a-med and Blendax toothpaste. This is the largest international acquisition in the company's history.
1986, P&G has created a new technology, which enables consumers to use shampoo and conditioner to shampoo and care their hair at the same time. Pert Plus, also known as Rejoice Shampoo, has quickly become one of the world's leading shampoo brands.
1985 Procter & Gamble acquired Richardson Vicks Company to expand into the medical and health care products market. The company also acquired Mefumucil, Dramamine and Icy Hot, becoming the largest manufacturer of over-the-counter retail patented drugs.
1983, P&G launched a high-quality personal hygiene product for women, Always, also known as Whisper, which became the leading brand of similar products in the global market in 1985.
1980 sales exceeded 1000 billion USD. P&G 150 Daqing is just around the corner, and the company is ready for its rapid development. P&G has developed into one of the largest multinational companies in the United States. Through the acquisition of Norwich Eaton Pharmaceutical Company (1982) and Richardson-Vickers Company (1985), the company is active in personal health care industry; By acquiring Noxell, Miss Buddha and Ellen Betrix in the late 1980s and early 1990s, P&G played an important role in cosmetics and perfume industry.
In 1972, the company's researchers found out how to add softener to non-woven fabrics, so that clothes can be softened in the dryer. The result of this research is the Bounce brand. It quickly became the second largest clothing softener after Downy brand.
1973, P&G acquired Nippon Sunhome company in Japan and began to produce and sell its products in Japan.
1963, P&G acquired J.A. Folger & Co. and entered the coffee market. The European Technology Center was inaugurated in Brussels.
196 1 year, a brand-new product initiated by P&G: Pampers for Baby Diapers went on the market. The company opened a branch in Saudi Arabia in the Middle East.
1960, American Dental Association confirmed Crest as "anti-caries toothpaste", and its sales increased by leaps and bounds. P&G has set up an office in Frankfurt, Germany, employing 65,438+05 employees. Three years later, the first factory in Germany was put into production. Procter & Gamble has introduced the company's first clothing softener: liquid softening.
1957 Procter & Gamble acquired Charmin Paper Milk, which produces Bounty paper towels and sanitary napkins, and formally entered the consumer paper products business.
1955, P&G introduced Crest Toothpaste, which is the first fluoride toothpaste and has been clinically proved to prevent dental caries.
1954 P&G rented a washing powder factory in Marseille, France, and began to develop its business in continental Europe.
1952, P&G established a brand-new research center in Cincinnati, which was the first research center dedicated to the future technology development.
1948 P&G established its first company in Latin America in Mexico. The company has set up an international branch to manage its growing international business.
1946 "laundry miracle"-tide goes online. After a year of trial sale, it was officially launched throughout the United States. Tide adopted a new formula, and the washing effect was better than all other products on the market at that time. Excellent washing effect and reasonable price make Tide the first washing powder brand in 1950 America. The company also launched the Prell shampoo.
1946, P&G introduced tides. This is the most important new product launched by the company after ivory soap. Crest, the first fluoride toothpaste, was certified by the American Dental Association for the first time and soon became a leading toothpaste brand. Procter & Gamble invented disposable baby diapers, and Pampers was launched in 196 1 year. The original business strength of the company has been continuously strengthened, and at the same time, it has begun to enter the food and beverage market-the most important measure is to acquire folger Coffee with 196 1, and launch the first clothing softener-Downy. P&G began to set up branches in Mexico, Europe and Japan. By 1980, Procter & Gamble has started business in 23 countries around the world, with sales reaching 1 1 billion dollars, and the profit ratio increased by 35 times 1945.
1937 Procter & Gamble celebrated its centenary with annual sales of 230 million US dollars.
1935, P&G purchased the Philippine manufacturing company, established the first operating organization in the far east, and developed into an international company.
1934 Procter & Gamble introduced Drene: the first synthetic shampoo.
From 65438 to 0933, the radio series "Ma Perkins" sponsored by Procter & Gamble Company was broadcast all over the country and was very popular. The company subsequently sponsored more "soap operas". Loyal listeners of "soap operas" have also become loyal users of P&G products. Procter & Gamble took the lead in launching synthetic washing powder Dreft.
193 1 year, the brand management system of P&G sprouted in the late 1920s. By 193 1, the company has established a special marketing organization, and a group of specialized personnel are responsible for the management of a certain brand, but there is competition among brands. This system enables each brand to have an independent marketing strategy. At this point, P&G's brand management system was officially born.
1930, P&G acquired Thomas hedley co., ltd in England and established its first overseas branch. Fairy soap is the main product of Thomas hedley Company.
1926 P&G introduced Camay soap after ivory soap. The company has two competing brands, which is the prototype of the brand management system.
1924 P&G set up a market research department to study consumers' preferences and buying habits, which is one of the earliest market research departments in industrial history.
1923 P&G tries to adopt a new media-radio broadcasting. The company sponsored national cooking programs in the name of Crisco and became one of the first companies to use radio advertisements.
19 19- 1920 The quarterly purchase of Procter & Gamble products by wholesalers led to unstable production demand and layoffs in factories. Therefore, P&G announced the implementation of new measures: selling products directly to retailers and hiring 450 salespeople.
19 19 The company's articles of association include "the interests of the company and its employees are closely related".
1917-1918 p&g began to actively recruit researchers and initiated the eight-hour work system.
19 15 P&G establishes production facilities outside the United States for the first time: the production plant in Canada has 75 employees and produces ivory soap and Crisco baking oil. P&G implements a nationwide retirement insurance system for the disabled.
19 1 1 year, P&G introduced the first pure plant baking oil Crisco. Crisco provides consumers with healthier and more economical cooking options than animal fat.
Only five months after the launch of 1909 TV in the United States, P&G launched its first TV advertisement (ivory soap), which was broadcast in the first televised baseball game.
1904 In order to meet the increasing domestic market demand, P&G began to set up peripheral factories in Cincinnati.
1896, the company hired famous artists at that time, designed and produced the images of "ivory" lady and "ivory" baby to attract the public's attention, and became the first color printing advertisement made by soap manufacturers in history.
1892, P&G officially implemented the system of employees subscribing for shares of the company.
1890, P&G established an analysis laboratory in Ivorydale factory to study and improve the soap manufacturing process, which was one of the earliest product development research laboratories in American industrial history. From 65438 to 0945, P&G has become a big company with nearly 350 million dollars. P&G products are very popular in America and Canada. At the same time, the company began to expand its overseas business by acquiring Thomas hedley Limited in the UK.
From 65438 to 0890, Procter & Gamble sold more than 30 different types of soap, including ivory soap. Creative advertisements, including color advertisements published in national magazines, make more consumers know about P&G products, and the demand for P&G soap is also increasing. The company began to set up factories outside Cincinnati, first in Kansas City, Kansas. Then set up a factory outside the United States. The first factory outside the United States is located in Ontario, Canada.
P&G's marketing strategy is also groundbreaking, including sponsoring "soap operas" on the radio, distributing product samples and promoting bonuses.
1887 P&G initiated the earliest profit sharing system in America.
Ivorydale factory was put into production on 1886.
1885 P &； G initiated the welfare measures, and employees can get paid without going to work on Saturday afternoon.
1882, Procter & Gamble invested 1 1 0,000 dollars for the first time to promote ivory (ivory) soap in China through printing advertisements. Through a weekly magazine called "Independence".
JAMES NORRIS GAMBLE, the son of the founder of 1879, and a chemist jointly developed a soap with the same quality as imported olive soap, but with moderate price and white color. Harley proctor, the son of another founder, named this soap "ivory" soap.
22 years after the establishment of 1859 company, P&G's annual sales exceeded1000000 USD for the first time, and its employees increased to 80.
1850 "glory for the stars and the moon" logo became the company's unofficial trademark in 19. In the 1960s, the signs of stars and the moon appeared on all company products and communication documents. Due to the invention and use of electric light, the company stopped producing candles in the 1920s.
1837 Although William Poquet, an English immigrant, and JAMES GAMBLE, an Irish immigrant, were bent on seeking development opportunities in the western United States, they both stayed in Cincinnati for objective reasons. William began to engage in the business of making candles, and James began to learn to make candles. If they hadn't happened to marry two sisters, they might never have been together. Their father-in-law persuaded two son-in-law to become partners. 1April 2, 837, they began to jointly produce and sell soap and candles. On August 22nd, both parties formally established a cooperative relationship with the contribution of US$ 3,596.47, and signed a partnership contract on June 65438+1October 3rd/kloc-0. The first factory and office is located in Cincinnati.
1837 is not the prime time to start a business. Although Cincinnati is a bustling commercial center, the United States is being hit by the financial crisis. Hundreds of banks have closed down all over the country, and the economic crisis hangs over the country.
However, the two founders, Procter & Gamble, decided to start their own business.
China P&G
Procter & Gamble, founded in 1837, is one of the largest consumer goods companies in the world. Every day, on a global scale, P&G products have 3 billion close contacts with consumers in more than 60 countries and regions around the world.
1988, Procter & Gamble established its first joint venture in China in Guangzhou-Guangzhou Procter & Gamble Co., Ltd., and started its business development in China. P&G Greater China is headquartered in Guangzhou, with several branches and factories in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin and Dongguan. The total number of employees exceeds 6,300, and the total investment in China exceeds 10 billion USD.
In the past twenty years, P&G's business development in China has achieved rapid development, mainly in the following aspects:
Established a leading big brand
Procter & Gamble is the largest consumer goods company in China, with annual sales in Greater China exceeding $2 billion. Brands such as Head & Shoulders, Rejoice, Shufujia, Olay, Pampers, Tide and Gillette are in the leading position in their respective product fields.
Business maintained strong growth.
China P&G is one of the fastest growing regional markets in P&G's global business. The sales volume of P&G Greater China ranks second in the global regional market of P&G, and the sales volume also ranks in the top five.
Established an excellent organizational structure.
In P&G Greater China, more and more China employees hold important management positions, and China employees account for more than 98% of the total employees. P&G Greater China has become a place to export talents to other P&G markets.
Commitment to be a model corporate citizen
Procter & Gamble has donated more than 54 million yuan to various public welfare undertakings in China for education, health and disaster relief. For example, during the period of 1996-2005, P&G donated 24 million yuan to the Hope Project and built 100 Hope Primary Schools in 27 provincial administrative regions, making it one of the most invested companies in China by multinational companies.
Personnel unrest
20 12, P&G Most recruits Guan Peisheng left. 10/0 On October 29th, Zhai Feng announced that he had left P&G Company which had served for 2 1 year.