"Art Design" is the name of the undergraduate enrollment discipline determined by the Ministry of Education of Chinese mainland 1997, and its English translation is Art and Design. In the classification of design disciplines in Chinese mainland's education sector, artistic design and industrial design are juxtaposed.

Such as graphic design, exhibition design, environmental art design, decoration design, clothing design and so on. Of course, the concept of design itself has a narrow sense and a broad sense, and the narrow sense of design only refers to industrial design. However, generally speaking, design refers to the broad concept of design, that is, design including artistic design.

From 65438 to 0998, Chinese mainland the State Council Academic Degrees Committee established a discipline classification different from the Ministry of Education, and "art design" was called "design art" in the State Council's discipline classification. Chinese mainland's undergraduate (undergraduate) enrollment uses the discipline classification of the Ministry of Education, and postgraduate enrollment uses the classification of the State Council Academic Degrees Committee.

In China's domestic design and art circles, these two names are basically interchangeable except in some articles devoted to the naming of disciplines. In fact, there is no significant difference between the two names in connotation, and they are both called "Design" in English literature.

Theme:

Landscape architecture design, network art, three-dimensional animation, video design, audio art, interactive media, industrial design, etc.

The direction of animation design emphasizes solid painting foundation and artistic foundation, and pays attention to the cultivation of students' aesthetic quality and creative thinking. Students in this major will learn basic courses such as animation movement law, action design and animation materials, and at the same time learn film knowledge related to drama, audio-visual language, performance and body language.

While improving the comprehensive artistic quality, students will learn various animation software and explore various advanced creative techniques. Students have the conditions to create independent animation art short films according to their own ideas during school, and teachers will guide students to complete short film creation according to their specific conditions; When students graduate, they will master the complete animation production process from pre-planning, mid-production and post-synthesis, and produce professional animation works.

Motion law of animation, material animation, introduction to animation art, action design, film audio-visual language, storyboard design, director basis, animation creation, etc.

The direction of landscape architecture design is mainly to transport professionals for landscape architecture design and planning in China. The teaching content integrates professional courses and basic courses such as art design, landscape architecture design planning and landscape architecture. In addition to teaching, the landscape architecture design major has also set up a research room.

Its main function is to actively carry out research work and creative design practice in this field while promoting professional teaching, and make contributions to promoting the development of landscape architecture design.

Extended data

The main features of "art design":

Art design is an independent art discipline, and its research content and service objects are different from traditional art categories. At the same time, art design is also a comprehensive subject, involving many factors such as society, culture, economy, market, science and technology, and its aesthetic standards also change with the changes of these factors. So art comes from life, and life in turn acts on life. (independence and comprehensiveness)

Art design lies in creative activities and practice, and it is the embodiment of the designer's own comprehensive quality (such as expressive ability, perceptual ability and imaginative ability). Although different majors have different emphasis on design knowledge, the concept of "grand design" has the same requirements for beauty, rhythm, balance and rhythm.

Whether it is graphic design or three-dimensional design, the examinee must first face the understanding of the design object-the understanding of the background culture, geography, history and humanistic knowledge related to the design object. (thoughts and actions)

The biggest feature of art design is service. The first motive of art design is not expression, but a creative change of life style. In order to provide a new life possibility for human beings, art design aims to make human beings obtain various more valuable and quality forms of existence, whether in the application of information transmission in business activities or in daily life behavior.

He makes life more simple, comfortable, natural and efficient, which is the ultimate goal of art design. The ultimate embodiment of art design is excellent products, which we can fully feel from the products of Jobs and Apple. Apple's design has changed the behavior of modern people.

Jobs' design dream is to change the world. He aims at serving consumers and uses subversive and pioneering design activities to achieve this goal. Good art design products can change the world, and good works of art can touch the world. This is different.

Secondly, the characteristics of art design are scientific and reasonable. The realization of artistic design is rational, which is different from the realization of artistic works. You only need the outbreak of artistic inspiration to create shocking artistic works, but you can never create good products by inspiration alone.

A good product is not a designer's pure self, but a rigorous scientific spirit. It is a purposeful activity with reasonable overall planning. You need to improve your own views and concepts step by step through scientific investigation and reasonable process, and there will be various scientific experiments in the middle.

There will be various data considerations, and there will be various compromises between the artistic pursuit of designers and the needs of real life. Art design products do not have absolute pure artistic ideals, and ultimately people-oriented and conquer people with experience.

Art design is also a comprehensive design activity. Any art design can not be completed by one or two disciplines, and it is an industrialized process in the realization stage. Creativity on paper is just a process of concept generation. Once it is produced, it needs the theoretical and technical support of various other disciplines, and it is almost impossible for one person to complete it.

However, the creation of artistic works is often a matter of one person, and more people will hinder the expression of artistic views. Research on various materials, application of computer technology, data arrangement, industrial production and product sales, etc.

These are unavoidable problems in art design. This is a huge project, which can't be completed by one person just by passion. Art designers should not only have the ability of art design, but also have the spirit of cooperation and the ability to plan the whole process reasonably.

The characteristics of art design determine that you are not only an artist, but also a thinker and activist.