200,000-500,000, all belong to GL8.
On the evening of May 4th 10: 30, a new generation of Buick GL8 ES Lu Zun and GL8 Land Business Class were listed in the live program of Shanghai's "May 5th" Shopping Festival, and the Buick GL8 Avia series was released in early April. So far, the new generation GL8 product line has been fully listed, covering 200,000-500,000 market segments.
The first noteworthy content is the return of the name GL8. In 20 16, a new generation of Buick GL8 was named after GL8 ES, and it was combined with the subsequently redesigned GL8 commercial vehicle to form a new and old product camp, operating 250,000 and 350,000 markets respectively. However, although GL8 ES and GL8 commercial vehicles have pushed the sales of GL8 to a new high in recent years, consumers' distinction between these two vehicles still stays on the old and new models.
The launch of the new generation Buick GL8 has re-enabled the land business class and Lu Zun, which have a more sense of history and memory, to divide the two product lines of Buick GL8 in the middle and high-end market. This is conducive to consolidating Buick GL8' s product type recognition and benchmarking position, and also makes it easier for ordinary consumers to understand the product line differentiation of GL8: land business class is still the most famous business reception vehicle positioning of GL8, es Luzun focuses on the high-end market, and Avia series travels as a rich person.
In addition to the name change, the new generation GL8 Land Business Class and ES Land Zun provide many design and configuration upgrades, which have been met in more detail according to their respective markets. For example, ES Luzun has adopted a brand-new interior design, further upgraded the second row of seats, and added luxury configurations such as driver assistance and bilateral electric sliding doors; On the other hand, the business class on land will be upgraded with advanced configurations such as electronic gear shift lever and LED light group.
In terms of pricing, the price of GL8 Rand business class is 23.29-30.89 million yuan, and the price of GL8 ES Rand Zun is 29.99-39.99 million yuan, which is not much different from cash. Among them, land business class also provides two welfare versions for people with travel difficulties. It can be considered that Buick GL8 has achieved the strongest product strength, product sequence and product image.
Ke Ling 05
Young trends are just my skin.
Almost a month ago, Ke Ling was listed in limited edition in 2005, with a price of 235,800 yuan. The spectator bluntly said, "Why?" But it was officially listed in early May, and the price was 17.58-2 1.28 million yuan. Consumers shouted that it was delicious.
Needless to say, the product details of Lexus 05. After the warm-up and preparation in the past few months, everyone already knows that this is a new model that pushes the concept of Lexus to a new height: fashionable coupe SUV shape, fashionable and scientific interior design, more mature power performance and more complete configuration. Especially when the price was announced, we found the routines familiar with Link 05 and the standard configuration with very high specifications.
It is consistent with the line that the brand has always adhered to: it is not awkward in the number of configurations, but only divides the requirements in the configuration differences. 17.58-2 1.28 million yuan, Ke Ling 05 provided five models, namely three two-wheel drive models and two four-wheel drive models. There are obvious configuration differences between each model. In addition to the entry-level models, the middle and high-end models are mainly divided by technology and luxury configuration, as are the four-wheel drive models. If there is no very strong demand for high-value configuration, such as British finidi audio, active noise reduction and so on.
As long as you are willing to accept the personalized modeling of coupe SUV, Klin 05 is still a sincere product. As we discussed privately before, Lectra doesn't want to be young with distinctive personality, but wants to use young leather as the mainstream car. In this way, two consumer groups are formed: young people who love themselves and their families and young narcissistic middle-aged people.
Audi Q7
I want to recover the lost time.
After the mid-term change of Audi A4L, the mid-term change of Audi Q7 has also come. As we wrote in the article "Audi Q7 on the landslide road", can we go against the trend this time? It is mentioned that the Audi Q7 has been transformed in many aspects this time. The most intuitive place is that it is no longer outdated and no longer lags behind the brand's appearance and interior design, especially the interior design.
After Audi Q8, Audi has gone further and further in the multi-screen linkage and technology big screen in the cockpit. Only Audi Q7 also provides a lot of buttons for rich people. Gentlemen don't do them, which is not advanced, but very advanced. Therefore, when the Audi Q7 is redesigned in the medium term, there is absolutely no need to press the button where the screen can be used, but in this way, it is easy to collect fingerprints, so again, the gentleman speaks but does not start work.
Earlier, when we compared the test drive of Audi Q7 and Weilai ES8, we found that even though Audi Q7 is a player with advanced power and chassis quality in the era of fuel vehicles, it is still weak in the face of intelligent electric vehicles that can evolve themselves. Now the Audi Q7 has been redesigned and listed in the mid-term, and the sense of science and technology has come up. However, after waiting for several years of changes and difficult power performance, Audi Q7 and other luxury large SUVs feel great pressure.
What's more, the performance of the Audi e-tron, which has been on the market for some time, is not as good as expected.
Mercedes ·CLS
Let me tell you what's the most expensive thing about1.5t.
At the beginning of May, three Mercedes-Benz cars were launched with new models, namely: A-class new special configuration version, which mainly upgraded the configuration of central control panel and in-vehicle system; The new Mercedes-Benz S-Class went on the market, and the biggest change was to replace a 3.0T inline six-cylinder engine with a 48V system. Mercedes-Benz CLS has added a 1.5 model.
As the most active member of luxury brands to promote small displacement, Mercedes-Benz 1.5T engine has already achieved the acceptance of mid-range models. For example, a large part of the sales of Mercedes-Benz E-Class comes from the 1.5T+48V model, and the all-seven-seat SUV Mercedes-Benz GLB listed last year also chose to use the 1.3T engine.
If we simply look at the book data, Mercedes-Benz's 1.5T engine is still 184 horsepower, just like BMW's 2.0T low-power engine. With the help of 48V light mixing, Mercedes-Benz's 1.5T model will not make users feel reluctant in the driving experience. But compared with other luxury brands, Mercedes-Benz seems more confident that the small-displacement strategy can educate the market.
However, compared with Mercedes-Benz E-Class, it seems that the addition of 1.5T model to Mercedes-Benz CLS is not easy for consumers to recognize. The main reason is that Mercedes-Benz CLS has existed in a higher-end, sporty and personalized position for a long time in the past. Using 1.5T models to lower the price threshold to 500,000 can't make its target group feel "really fragrant". As for the configuration difference between the 1.5T model and the 2.0T entry model, there is little difference. In its own low configuration standard, it just lacks several functions, such as steering wheel shifting and parallel line assistance.
Ashton tubercle
According to the planning of car companies, many important models will be listed in May, such as Mazda CX30 and Audi Q3 coupe. Please pay attention to the next new car review.
Figure | From the network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.