20 1 1 Wuxi daily enhanced its reporting ability, led all the media in the city to publicize and report, and interpreted the work of the center in news language. More than one major theme 10 was reported throughout the year, which provided spiritual motivation and intellectual support for Wuxi to take the lead in basically realizing modernization and created a good atmosphere. Among them, the series of reports on "taking the lead in developing advanced learning", as the reference materials for the study meeting of leading cadres of the municipal party Committee, have been affirmed by the municipal party Committee and the municipal government and recognized by the people. Other media closely follow their respective positioning and strengthen theme propaganda. Jiangyin Daily and Yixing Daily play the role of regional mainstream media and provide strong public opinion support for local economic, social and cultural development.
20 1 1 In the first half of the year, in response to the news quality accident of Wuxi Business Daily, the newspaper group launched a news quality month activity and formulated the Opinions on Strict Propaganda Discipline to Ensure News Quality and Safety. All staff participated in rectification, found weak links, formulated rules and regulations, and the quality month activities achieved remarkable results. In the second half of the year, in accordance with the unified deployment of the Propaganda Department of the Municipal Party Committee, the activities of "going to the grassroots level, changing the style of work, and changing the style of writing" were carried out, with the league leaders taking the lead. Wuxi Daily organized reporters and editors to listen to people's livelihood at the grassroots level, Jiangnan Evening News reporter went to the grassroots level, Wuxi Business Daily featured "Going to the Grassroots Level and Entering the Enterprise", and Wuxi New Media featured "Experiencing Business and Appreciating Life", and more than 0 columns were published. The assessment department takes the lead in introducing CCTV data survey projects in China, and publishes monthly reading rate reports to explore new ways to strengthen news quality supervision.
20 1 1 year, the newspaper group sent personnel to France, Australia, Hungary and other countries for training, organized delegations to visit and study in Hangzhou, Wenzhou, Ningbo, Nanjing and other places, and received more than 80 batches of colleagues from Guangdong Newspaper Association, Tangshan City and Qiqihar City in tin exchange1year. Various media have established friendly newspaper relations with 16 media in the United States, Britain, France, etc. Wuxi Daily English Weekly, English version of new media and English mobile newspaper have expanded their influence on foreign exchanges. The Group's smart client covers 37 countries and regions, with 60,000 users and 400,000 daily hits. The City Party Newspaper Branch of China Newspaper Association carried out various activities for 6 times, successfully conducted research on city party newspapers and magazines, and strengthened academic exchanges, which was commended by China Newspaper Association. China Folk Music Museum insists on opening all the year round, undertakes activities related to Wu Culture Festival, and plays the role of a public cultural institution.
20 1 1 year, the advertising branch of newspaper group innovated its activity strategy and expanded its advertising business, and its operating income reached a record high. By holding activities such as "Perception of Wuxi's New Habitat" and the first Happy Carnival, the market share of real estate and other advertisements has been further expanded, A4 version advertisements have increased substantially, and government advertisements have grown well. We have paid attention to advertising value-added services and insisted on weekly free house viewing activities. The distribution branches have accelerated the transformation and development, implemented the strategy of "developing big customers and driving big projects", and opened up new markets for distribution. The development of party newspapers in airports, universities and hotels has achieved remarkable results. With the establishment of Wencheng Express Company, the distribution in Jiangyin and other places has made new growth, and the internal management has been strengthened, and the management fee has decreased by 28.7% compared with the previous year. Pay attention to improving service quality, and the complaint rate decreased by 40.3% over the previous year. The printing branch overcame the difficulties such as the increase of equipment aging failure rate, strengthened equipment maintenance and ensured normal publishing. The annual printing volume is 795 million pairs. Exploiting the external market, the external printing business of printing two new newspapers increased by 19% over the previous year. Paper products branch should deal with the sharp price increase of paper, make scientific use of the time difference, reduce the cost of paper procurement, expand the business of cultural paper, and achieve a record high annual operating income.
20 1 1, the printing plate of newspaper group has begun to take shape. Yan Jia Digital Express opened a new store 1 home, successfully acquired Wuxi Printing Factory, and its annual output value exceeded 1 100 million yuan, basically forming a printing industry cluster of newspaper printing, packaging printing and digital printing. The advertising sector has shown a good development trend, integrating companies such as Wudu, Shanshui and Wenguang, breaking through the bottleneck of traditional newspaper advertising business, and basically forming an advertising industry cluster with complete categories such as newspapers, Internet, outdoor advertising and LED. The circulation field is actively transformed and high-tech is used to promote the development of cultural industries. Wenzhi Company developed the fourth generation automatic newspaper vending machine and automatic newspaper fetching machine, which expanded the markets of Guangdong, Anhui and Chongqing. The newspaper vending machine project has been selected into the national press and publication reform and development project library. Giant Construction Company opened up the newspaper column market, strengthened marketing, broke through the traditional distribution mode, and a new industrial sector began to take shape. The application for the National Digital Publishing Base was approved by the General Administration of Press and Publication, and the preparatory work for Wuxi Park was fully started. Taihu Digital Publishing Co., Ltd. and Aowen Company reorganized their resources and made a substantial step in the development strategy of digital publishing for many years.
20 1 1, the newspaper group revitalized the assets of the sports hotel, successfully replaced the former civil affairs bureau building, and opened it as a newspaper company building. Revitalize the assets of Mashan plot, introduce the strategic investment of Phoenix Group, and jointly build Wuxi Phoenix International Cultural Exchange Center. In July, a groundbreaking ceremony was held. Cultural Expo building completed the conceptual design. The newspaper building project is progressing smoothly. The first structure of Block B of Financial Street is capped, and the external decoration and internal installation projects are started one after another. Initiated the establishment of "Guolian Insurance" with Guolian Group * *, and started to handle various declaration work.