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How did the German Volkswagen initially open the China market? How to occupy the market in China?
In order to enter the automobile market in China, Volkswagen has successively conducted comprehensive joint ventures with FAW and SAIC. In order to speed up the in-depth development of China car market, Germany has increased investment, conducted in-depth and detailed research on car type selection, consumer class, consumer psychological habits and other aspects, adopted many measures to open the sales market, and successively produced Jetta, Bora, Audi and other new models to meet the market demand in China. After China's entry into WTO, in order to better participate in the competition in China's automobile market, FAW-Volkswagen only bears the whole vehicle price on the premise that the core technology is reliably guaranteed. Therefore, in order to reduce the price and cost performance of the whole vehicle, they will take advantage of global procurement and purchase from the world auto parts system to reduce the excessive bicycle price.