On October/August 10, Xiaomi 1 1 anniversary, Lei Jun, known as "Reebs", still delivered a three-hour speech. This speech is an idea for Xiaomi to break the circle and incite high-end people.
A few days ago, Lei Jun once again delivered an annual long speech. Like the previous two times, the content of the speech mainly focused on Lei Jun's entrepreneurial road. The difference is that this speech brings us back to the brief history of the birth and development of the Internet age.
Every speech made by Lei Jun is different. The full content of "chicken soup flavor" and Lei Jun's wonderful interpretation are really awe-inspiring.
Under normal circumstances, successful people always like to share their secrets of success when making speeches, and deliberately avoid setbacks and failures. But our reeds are different. He likes to "buy suffering" and tell us the unknown bitterness and sadness behind the glamour.
Dale Carnegie, an American marketing guru, once said, "Speech is a potential ability that everyone has. The question is whether you have discovered, developed and used this talent. Being able to stand up and speak in public is the first step to success. "
Everyone has a story, no one is an exception. Some people like to bury their stories in their hearts, be unknown and do everything by themselves, but some people don't play cards according to common sense, attracting attention and making people want to follow suit.
The reason why there are different effects lies in the differences in language expression. The development of self-confidence gives people a kind of strength, makes people feel like spring breeze, does not express themselves, has negative implications on people's psychology and affects their own development.
There is a book called "Expression of Confidence", which has been widely praised since it came out, so it is reprinted. In the book, the author divides public speaking into ten steps, including how to overcome speech anxiety, how to choose and prepare topics, analyze the audience, collect materials, write an outline, organize a speech, improve wording, and formally deliver a speech, which is called the "ten-step cultivation method for speakers".
The author of this book is Joseph A. Devito, a famous American communication scholar, a member of American Communication Association and one of the honorary professors of City University of new york. He has been engaged in research and teaching in the fields of communication, media studies, oratory and rhetoric all his life, and has written dozens of books, and his academic articles have frequently appeared in various communication magazines and books.
0 1 Speech is a systematic project.
As we all know, no matter how good the speech is and how many cadres there are, we must have a clear set of ideas.
The book "Expression of Confidence" tells us the routine of regular speech. If you master these routines, you will easily become a master speaker.
The first step is to choose a good theme. Choose a speaker and audience who are interested in and willing to understand the topic. The topic scope is specific and culturally sensitive.
The second step is to analyze the audience. Speech is not the monologue of the speaker, but the audience is the purpose and core of the speech theme, so the content of the speech should be combined with different types of audience to make the speech more deeply rooted in the hearts of the people.
The third step is to study the topic. Choose a meaningful topic in the speech, from which both the speaker and the audience can benefit. For example, topics to satisfy curiosity, topics to stimulate curiosity, topics related to audience interests, and so on.
The fourth step is to collect materials. Once the theme is clear, the audience is understood and the theme is studied, the next step is to concentrate on collecting all the elements that support the speech.
The fifth step is to form the main points. After the previous preparatory work is completed, the speaker should create his own viewpoint style. As we all know, even if you listen to charming speeches several times, you will be bored. Therefore, the speaker should put forward novel and attractive ideas to attract the attention of the audience.
The sixth step is to sort out the main points. In the speech, we can lay out the main points according to their types, such as chronological order, spatial order, causal order, ways to solve problems, etc.
Step seven, write an outline. A speech usually consists of three parts: the beginning, the subject and the end.
At the beginning, we should pay attention to attract the attention of the audience, establish the relationship between the speaker, the audience and the topic, and state the basic structure of the speech content. Finally, we should sum up our views and inspire the audience to take action.
Step eight, improve the wording. The most important task of the speaker is to make the audience accept their own views and opinions, so the speaker should use simple and specific language so that the audience can understand it at once.
Step 9, rehearse the speech. Before a formal speech, the speaker should rehearse at least four times, and practice loudly from beginning to end every time.
Step 10: Make a speech. When giving a speech, use your voice and posture to reinforce your message, so that the audience can understand your speech more easily.
A good speech is telling a story.
There is a saying in the speech circle that a speech is a story. Because telling stories is often more touching and attractive.
In the three speeches brought by Lei Jun, he used 37 stories to describe his transformation experience and the rise of Xiaomi Technology and Jinshan Software.
For example, in his speech in 2020, when Lei Jun talked about the recruitment of talents in the early days of Xiaomi's founding, he recalled the scene when he first met Hong Feng, the best engineer of Google:
He said that Hongfeng asked him three questions as soon as he started:
Hong: "Have you ever made a mobile phone?" Ray: "No."
Hong: "Do you know Wang Jianzhou, the boss of China Mobile?" Ray: "No."
H: "Do you know?" Ray: "Guo Taiming? I know him but he doesn't know me. "
Then use an inner monologue, "I guess it's over."
But then, out of courtesy, he insisted on "chatting" with Hong Feng. Finally, to his surprise, Hongfeng was interested in this seemingly unreliable thing.
Let's think about it. What does Lei Jun want to illustrate with this story?
Through this small recruitment, Mr. Lei passed on a kind of strength to us, that is, persistence.
So we say, don't underestimate absurd ideas. When seemingly absurd ideas appear, don't blindly kill them with a stick, but share them with the right people and capture people's hearts through telling stories.
Although storytelling is not an expression, it gives people a sense of bringing in and makes the audience feel more involved.
Many people don't succeed because they can't express their views accurately and clearly, can't tell stories, and can't tell good stories.
Choose a good story to get twice the result with half the effort.
The author believes that examples, illustrations and narratives are descriptions of specific cases, although they are different in details, but they are all designed to help the audience understand and remember the speech. These examples help to consolidate ideas, provide unforgettable clues, make broad concepts more specific, and establish a closer connection between the content of the speech and the personal experience and knowledge of the lover.
Generally speaking, a representative example can best reflect the essence of things, impress people and express the central idea. One tenth of this story.
In fact, however, the stories we usually insert are not representative, and sometimes we will give a far-fetched example.
Taking persuasive speech as an example, from the expression form, supporting materials can be divided into three types:
The first kind, a practical and realistic speech. The topic of this kind of speech is practical, so try to choose the latest material. The newer the cited materials, the stronger their relevance to the current situation.
If your theme is to allow single parents to adopt children, then the purpose of your speech is to prove that single parents can also be very competent parents. For example, Xi Meijuan, a national first-class actress, became a single mother after divorce and raised her son alone. Under her careful guidance, her son was admitted to a famous foreign school with his superb painting talent.
Second, a value-based speech. Values-based speech aims to strengthen the audience's existing attitudes, beliefs and values. The values of the audience and the speaker of this kind of speech are the same, or opposite. Therefore, choosing some more critical and thoughtful examples can achieve more obvious results.
For example, the topic is whether euthanasia should be legalized. Euthanasia has always been a controversial topic. In order to prove his point, the speaker must look for relevant evidence. For example, after the first euthanasia incident in China, what about the current executive doctors and their families?
Third, policy statements. This kind of speech is to defend or publicize a specific policy, and some speeches advocate the abolition of the current policy. This kind of speech is related to the value judgment of the audience, so the supporting materials can be demonstrated from both favorable and unfavorable aspects.
For example, should anti-cancer needles be included in medical insurance coverage? Anti-cancer plays a certain role in the treatment of cancer and can alleviate the pain of cancer patients. However, the "sky-high price" of anti-cancer needles has discouraged ordinary people. For most families, this is not a small sum, which is hard to bear. This kind of remarks can illustrate the importance of policy adjustment from the family and social levels.
label
Speech is the most direct and effective way of communication, and it is also a way of communication that everyone can learn.
A successful speech must inspire the audience to take correct actions, and a speech that cannot be induced to take correct actions is by no means a good speech.
Joseph, the author of this book, said: "Language is the carrier of thought. If the punch line is continuous, then the language in public speech may be compared to the diamond in the crown. "
China has never lacked thoughtful people, but has always lacked speakers. In the current situation that China is in line with the international standards, each of us is the best "voice" of this era.
Therefore, don't treat your life numbly, and express it bravely, even if your thoughts are immature, it is worthy of respect.
References:
1, Lei Jun's latest speech in 2022: Always believe that good things are about to happen;
2. Deconstructing Lei Jun's 2022 annual speech: The speech is not forced to instill, but to lead the audience to explore and travel.
3. Lei Jun's 20,000-word speech was screened, with five underlying logics behind it.