By the end of 20 14, Taobao had nearly 500 million registered members, with over 65438+200 million daily active users and online products 10 billion. In c2c market, Taobao accounts for 95 1% of the market. Taobao has developed rapidly on the mobile phone side. According to the latest mobile shopping report of 20 14 released by Analysys, the market share of mobile phone Taobao+Tmall reached 85. 1%.
With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, distribution, auction, direct supply, crowdfunding, customization and other e-commerce modes.
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Taobao Development Model in 2003
1, the main positioning of Taobao in the early days was the forum. When Taobao first registered its account on Taobao, it only needed an email address, not a mobile phone. It was quite easy to register in batches, and buyers and users could still receive 100 MB of red packets without threshold every month.
2. Red envelopes are issued regularly.
It was quite easy to settle in Taobao in the early days, because opening an online shop at that time would be considered as unemployed, so I still remember that the camera used at that time was 500W pixels. It will be on the shelves today, and the order can be placed tomorrow, but at the beginning, there was no four links and one arrival, and the delivery had to go through the post. The delivery method is express delivery, and there is also the choice of surface mail.
Step 3 deliver
In the early days of Taobao, the effect of the forum was very obvious. If you don't know anything, go to the forum, where the host will take the initiative to answer questions, because in the early days, everyone's goals were clear. As long as he tells others how to open a shop, he will naturally learn how to buy things by the way. In this way, there are more and more consumers.
Baidu encyclopedia-Taobao. com