On February 8, 65438, the second-dimensional mobile game "Magic Book Apocalypse" developed by Netease announced that the game would be officially suspended on February 4, 2022 10.
Unfortunately, the magic book has remained tepid since the public beta, and the gameplay design is quite satisfactory, and the turn-based gameplay is a conservative choice. In theory, this design can gain a group of users who like circular strategy and exquisite painting style, but players will feel bored if they eat too much.
It is also reasonable to fail to rank among the first echelon of the second-element RPG mobile game.
Why on earth did the book of fantasy make countless old players feel sad about its suspension? Is it really well-made but a victim of capital, as players say?
Start with the role and end with the old wine in the new bottle.
It is a product that makes players happy, and it is also a product that breaks players' hearts.
Fantasy Apocalypse is the embodiment of famous Chinese and foreign works. With the help of the power of xia Fire, books in human form constantly build the world in the game into their own ideal appearance.
The player plays the role of the messenger of the magic book and acts as the owner of AXA Museum. After signing a contract with Alina, the book of sand, you can gain the ability to command the magic book and lead it to repair the broken world.
The most amazing things for players in the game are art and music. Many players have said that Fantasy Book can create attractive characters and establish emotional connection with players. However, after exquisite sound and painting special effects attracted players into the game, a few days later, many dissatisfied voices began to become clear.
Turn-based gameplay and role skills are single, and daily games are time-consuming and laborious. Almost all secondary card games will face the complaint of "card pool poison", which makes the enthusiasm from the role gradually fade into the same gameplay.
The biggest regret of fantasy books is that they can't give full play to the potential of material selection. In fact, book personification has more audiences than military martial arts, mysterious fairy tales or historical personification games. Even if young people don't know much about Chinese and foreign famous books, they can attract a large number of players to move out the famous books in the nine-year compulsory education textbooks to get familiar with them.
Classic books can dig deep into countless details in personification. If they can coordinate the prototype and characters well, they will have certain advantages from the perspective of audience transformation and stimulating secondary creation.
Unfortunately, fantasy books only set foot in the excavation of prototypes, but they have made great achievements in the anthropomorphic design of some widely circulated story books. However, for some poems and academic books with no clear protagonist, the principle of character design will inevitably make people feel a little "charming".
Catering to the audience is the bounden duty of commercial games, but players who like Cthulhu culture directly scold the characters in Roo-Lee-ah's text. They bluntly said, "Ugly cried".
Roo-Lee-ah's character design incorporates many elements of Cthulhu, but he draws ancient printed patterns in this complex part of the character, which really makes fans of Cthulhu culture laugh and cry.
For another example, Interpretation of Dreams, as a serious psychological work, is a simple and rude banshee's work, without the enthusiasm to dig deep into the background of the characters. It's hard not to doubt that some characters design characters first, and then find a book collection casually, which invisibly reduces their appeal to fans.
In addition, the gameplay that is too similar to "Yin" is not as good as the gaming experience of "Yin". Even if the visual cost is extremely high, it is like a dazzling new glass bottle. When I opened it, I found it was old wine after all.
Product operation is to climb stairs, and capital operation is to get on the elevator.
Someone opened a new glass bottle, but someone knocked it over.
Back in 2020, when Mihayou successfully launched Genshin Impact, Netease's game performance was not satisfactory.
Similarly, as the second-generation mobile game masterpiece launched by Netease Games in 2020, the magical announcement and operation of Above the Kuroshio after its opening made many people feel bad about Netease Games.
"Above the Kuroshio" really wants to pursue innovation in gameplay, but for passers-by players who have not been exposed to similar games, the card-building gameplay is too high, and it first loses popularity. In addition to drawing characters, you also need to draw function cards, which also makes many players discouraged.
Later, I linked "Yin" and wanted to pull a wave of old players, but the linked card pool wanted to buy a limited number of card coupons, so that players could not help but shout to Netease: "It's you!"
Objectively speaking, the Kuroshio did sacrifice some long-term reputation for short-term interests.
It is not uncommon for players to complain about the card pool and krypton rules. Genshin Impact's Master of Yin and Yang, Above Kuroshio and Revelation of the Book of Illusions are no exception.
The author believes that the reason for stopping the service of Fantasy Book may be attributed to the cost.
At present, Netease has a large number of game products, the success rate of new products is low, and old games continue to contribute water. When the product flow data is less than expected, it is the right way to shut down the server and put talents and resources into new projects.
After all, talent and time are the biggest costs.
Max Fang wrote in "The Game of Capital", "The product operation is to climb stairs, and the capital operation is to take the elevator. The previous generation became rich, and the later generation became rich overnight. "
Imagine that on June 20, 20 16, Yin was officially launched as a phenomenal future mobile game. At that time, Netease thought that the game might be a small fire. I didn't expect it to fly into the sky. The fire has been burning for five years, and the momentum is still unabated. Today, we can still see Yin at the top of the bestseller list.
As a game with obvious advantages and disadvantages, the fantasy book has the ambition to continue "Yin" as an explosion from the beginning. Such a game may be an eye-catching work in 20 18, but it is difficult to have a place in the fantasy book in today's market.
The competition led by Shanghai and the overtaking of the new forces in corners tell us not the number of pits opened or the tactics of surging crowds, but the concentration and great efforts to create miracles.
There is no magic book, just a dream before a teenager/girl died in the library earthquake.
The Magic Book Apocalypse was officially launched on June 65438+February 65438+February 7, 2020, only 356 days before the public beta, with a total operation time of 424 days.
Netease games, as a big factory, can use a lot of resources in their hands to create an IP, or they can mercilessly cut a project team because of poor performance.
Capital never sleeps, and human nature never changes.