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Oude brand story
China, the father of pearls, solved the eternal mystery of pearls' beauty.

Since ancient times, the magical beauty effect of pearls has been discovered by the lovely royal aristocrats. They put pearl powder on their faces and take it orally to enjoy the beauty brought by pearls. Why do pearls contain such amazing power? This eternal mystery of pearl beauty often puzzles Shen, the founder of Europe.

1967, when he started the research on pearl culture technology and achieved success, he firmly believed that only science and technology could solve the eternal mystery of pearl beauty.

After numerous scientific analyses, Shen finally found that the magical beauty efficacy of pearls actually comes from the rich 18 natural amino acids and various trace elements in pearls. Year after year, he visited famous schools and scientific research institutes and actively participated in international scientific research exchanges ... Europe finally innovated and developed the purification technology of primary pearl peptides, ultrafine powder technology and unique pearl composite technology, which perfectly combined the magical effects of pearls with skin care products and created modern myths in the history of pearl beauty.

From solving a mystery to achieving a mysterious life and even a brand legend. ...

23 days of brilliant love journey, start a wonderful brand journey.

On August 2nd, 20 14, on Valentine's Day, Europe's "Bright Love Journey" large-scale online interactive game experience activity was launched simultaneously in Europe's WeChat, Weibo and official website, bringing together various online media platforms for large-scale portal promotion and topic marketing. At the same time, it also carried out a groundbreaking in-depth theme joint promotion with well-known domestic dating websites, took out your mobile phone, followed the romantic journey in Europe, and gave love an excuse and reason to start 23.

The journey of bright love is a new attempt of brand communication under the background of internet, and it is also the first show of cross-component fashion cooperation project between Europe and Swarovski.

After 23 days of trying to fall in love, I arrived in Shanghai on August 25th and witnessed the conference of "The Beauty of Bright Stars in Nature". In 23 days, Bright Love Journey brings you a different emotional journey and a different brand journey.

Seeking beauty Pearl Lantern Festival opens a new era of radiant skin.

On July 28th, 20 15, the European brand strategy conference of "Looking for Beauty and Pearl Light" and the meeting of new spokespersons officially kicked off in Shanghai Daguan Stage, bringing together more than 500 elites from major channels, fashion media and industry authorities to jointly find the most beautiful pearl light and feel the most shining beauty of China pearls.

At the Pearl Light Festival, the new spokesperson angelababy flashed by, not only interacting with fans on the spot, but also taking the pearl crown from Mr. Chairman of Ou Group and being crowned as the Pearl Goddess. In addition, Sa Beining, gauze, famous writer Liu Liu, economist Fan Gang and other star hosts and guests also appeared in Glory.

This grand ceremony opened the curtain for Europe to create glowing skin for the people, and it was also the first press conference after the cooperation between Europe and angelababy. In Ou's eyes, every woman is born as a pearl, which is natural and contains unique light. Ou has always encouraged women to pursue a confident and positive life and shine. The beauty of appearance is easy to achieve, but the inner brilliance is the most touching.