SW 1 is the coordinate, and the founder ThomasBurberry opened the first store in the SW 1 area. Burberry opened a new flagship store in the center of London, Burberry SloaneStreet, and cooperated with Italian architect VincenzoDeCotiis to echo the most iconic icon of the brand with classic plaid patterns again. The reason why the new flagship store was chosen in the SW 1 area in central London is closely related to the history of the Burberry brand-ThomasBurberry, the founder, opened his first store in the SW 1 area. After 130 years, it is still the home of Burberry and the global headquarters of the brand.