1 First of all, the premise of online marketing is the emergence of "online market". The internet market was preceded by the industrial age, and the industrial age was preceded by the agricultural age. Generally speaking, in the development history of the world for nearly 2000 years, there are three times that are constantly evolving. About 500 years ago, it was difficult for people to have enough to eat. Most of us know some history. Terracotta warriors and horses did not move grain and grass first, but fought with grain and grass and weapons. /kloc-in the 5th century, Britain took the lead in agricultural reform, which greatly liberated the labor force, enabled more farmers to participate in manufacturing after liberation, and also promoted British colonial activities and industrial revolution.
When people's food problem is solved, what they want is how to live a better life, but due to limited production capacity, the civilian class still can't enjoy good and rich resources. At present, our food, clothing, housing and transportation are basically very different. Even if it is not particularly high-quality, it was very luxurious 400 years ago, and it was in short supply.
3. This state lasted until the end of 19 and the beginning of the 20th century. Marked by Watt's improvement of the steam engine, the rapid development of social productive forces suddenly broke this pattern, making the supply of goods exceed the demand. This is our current social state. Then the products can be bought by customers everywhere, and sales work is produced. Social competition between private enterprises is ever-present. Enterprises need to take the initiative to develop, rather than waiting for customers to find them, and salespeople make a living by it.
The 4th, 2nd1century is indeed the world of the internet, and the appearance of online advertisements also came into being in recent twenty years. The key event was the "lawyer incident" in 1994. Lawyers LaurenceCarter and MarthaSiegel sent an advertisement letter of "Green Card Lottery" to every news group they could find, which caused an uproar at that time. Their "mail bomb" paralyzed the services of many service providers.
More interestingly, they spent $20 to publish advertising information through the Internet, but attracted 250,000 customers and earned $654.38+10,000. This can be said to be the first email marketing. More than half a year after the "lawyer incident", online advertising was officially born, marking the official opening of the era of online marketing. It was not until1July, 1995 that Amazon, the world's most famous online store, was formally established, which marked that the Internet started online sales business, which was 15 years later than "the first person who made money by using the Internet". "
5. China's network development officially started at 1997. Before that, the government used the internet. That is, these two decades, from search engines to e-commerce, and now to the self-media network. Promotion forms emerge in an endless stream, and advertisements on various platforms are full of our life, which is also dazzling for enterprises.
At present, the market situation has formed a warlord regime, and large enterprise groups are always flooded with advertisements. Although it changes every year, the big situation has not changed. The difficulty is that small and medium-sized enterprises don't have much investment in all-round promotion and packaging, and they can't hire professional marketing teams to operate the market. Then some people need to solve this problem for them, that is, more "network marketers" are needed to help those who have limited ability but excellent products.
Summary: always remember that any work is to solve problems and meet needs.