1980, midea officially entered the home appliance industry; 198 1, using the brand of Midea. At present, Midea Group has 654.38+million employees and more than ten brands including Midea, Little Swan, Rongshida, Ling Wei and Valin. In addition to Shunde headquarters, Midea Group also has production bases in Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu in Anhui, Wuhan and Jingzhou in Hubei, Huai 'an in Jiangsu, Suzhou and Linfen in Shanxi. And in Vietnam, Thailand, Belarus, the new Jimei production headquarters building; The total area exceeds 7.5 million square meters [1]. Midea Group has a strong marketing network throughout the country and nearly 30 branches in major overseas markets.
Midea Group's main products are household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, washing machines, water dispensers, rice cookers, induction cookers, electric pressure cookers, microwave ovens, ovens, fans, heaters, air fresheners, dishwashers, disinfection cabinets, range hoods, water heaters, vacuum cleaners, soymilk machines, electric kettles and other household appliances and accessories such as air-conditioning compressors, refrigerator compressors, motors, magnetrons and transformers. It has the largest and most complete industrial chain of air conditioners, microwave ovens, washing machines, refrigerators and dishwashers in China, and the largest and most complete product group of small household appliances and kitchen appliances in China, with an annual output of more than 200 million sets of various household appliances.
On March 20th, 20 10, the foundation stone of Midea Handan Industrial Park was officially laid. It marks that the layout of the air-conditioning industry in the United States has begun to take shape.
In 2009, Midea Electric publicly issued 654.38+89 billion new shares, raising nearly 3 billion yuan.
In April 2008, Jiangsu Little Swan was acquired, fully integrated with Rongshida, and a perfect washing machine industrial chain was established.
In 2007, Midea's first overseas base was completed and put into operation in Vietnam.
In 2006, Midea's electric appliance stock reform introduced strategic investors and implemented option incentives.
Acquired Jiangsu Chunhua in 2005; Formulate Midea Group's "Eleventh Five-Year" strategic development plan and comprehensively describe the grand blueprint for Midea's future development.
In 2004, it signed a cooperation agreement with Toshiba Carrier, and successively acquired Rongshida and Valin, thus enhancing the strength of the refrigeration industry in an all-round way.
In 2003, Yunnan and Hunan bus companies were acquired one after another, officially entering the automobile industry and entering diversified development.
In 2002, the strategic structural adjustment was fully implemented.
Refrigerator company was established in 2002.
200 1 complete the property right reform; Magnetron company and transformer company were established, forming the industrial chain of microwave oven.
200 1 new projects such as MDV, microwave oven, water dispenser, dishwasher and gas appliance have been put into production one after another.
In 2000, the division system was transformed into a company, and the management purchased legal person shares (MBO) and middle and high-level backbone tradable shares through financing.
1999 information technology company, logistics company and electrical materials company were established.
1999 midea's trademark was awarded "China well-known trademark".
1998 acquired Toshiba Wan Jiale and entered the field of air-conditioning compressors.
1998 set up Wuhu refrigeration company and industrial design company, and acquired compressor company.
1997 carry out the reform of business division system
1993 set up a motor company and a rice cooker company.
1993 set up midea group to carry out internal shareholding system reform.
1985 began to manufacture air conditioners.
198 1 officially registered to use the "beautiful" trademark.
1980 produces electric fans and enters the household appliance industry.
1968 Mr He Xiangjian led 23 people to raise 5000 yuan in Beijing.
Question 2: What kind of household appliances does Midea Group mainly do?
Question 3: Is Midea Group a private enterprise or a state-owned enterprise or something? What is the nature of an enterprise? It is not a state-owned enterprise, but one of the private enterprises in China Dingda. Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in logistics and other fields. It has three listed companies and four industrial groups.
Question 4: What is the industry nature of Midea Company? Now beauty is only the biggest shareholder of Little Swan. It gradually eroded the shares of other shareholders of Little Swan until Little Swan held it in his own hands.
Rongshida washing machine, a good factory in the past, has been rented to Midea for several years, and now its reputation is declining. It is estimated that Midea will buy it directly in a few years. Unknown products are also of low value. At present, the washing machines produced by Rongshida factory are all cygnet double barrels.
Poor Rongshida, grateful for beauty after being sold by it.
Question 5: What kind of enterprise is beautiful? It is not a state-owned enterprise, but one of the largest private enterprises in China. Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in logistics and other fields. It has three listed companies and four industrial groups.
Question 6: I want to know the enterprise nature, main products, address and development of Midea Group. The 20-point Midea Group is obviously a private enterprise. In Guangdong, the main products are household appliances.
Midea group midea
Headquartered in Beimao, Shunde District, Foshan City, Guangdong Province.
Based on 1968.
Scope of business Household appliances, logistics, lighting, etc.
Legal person listed company
Time to market: 201September 3 18.
Headquarters address: No.6 Di Mei Avenue, Shunde District, Foshan, Guangdong.
1968, Midea started its business, 1980, Midea officially entered the household appliance industry, and registered its brand at 198 1.
Question 7: What are the four major industries of Midea Group? Midea Group is a large-scale comprehensive modern private enterprise group with home appliance industry as its main business and involved in real estate, logistics and other fields.
After the adjustment of Midea Group in 2007, Midea Group has four industrial groups (refrigeration household appliances group, daily household appliances group, machinery and equipment industry group and real estate group), of which the assets of refrigeration household appliances group have been basically placed in Midea Electric, a A-share listed company, and the assets of machinery and equipment group will be gradually placed in Ling Wei Holdings (formerly Valin Group).
Midea's advertising marketing is the hottest in China, and no other home appliance brand has surpassed it so far; Sales have always been in the top few. Midea brand has just won the top 500 brands in the world (note: the top 500 brands in the world and the top 500 enterprises in the world are not the same concept), but there is still a big gap between the product reputation of Midea brand and Haier, Hisense and Gree, the biggest industry rivals of Midea. Midea Group's other white goods brands: Valin, Little Swan and Rongshida.
There is no doubt about the rapid development and brand advantages of Midea Group, but the development route of Midea Group in recent years is too eager for quick success and instant benefit. If you don't correct your shortcomings and be proud, the road ahead will be hard to say. Midea Group's diversified expansion speed is extraordinary, and its sales volume has increased greatly. But not necessarily a good thing. Midea's famous fake teapot incident in the field of kitchen appliances has damaged the brand image of Midea Group. Authoritative statistics: the main brand of beautiful air conditioners has a high reputation and a low reputation. Although Midea ranks among the top three air conditioners in China, the complaint rate of air conditioners in 20 10 is also among the best.
Question 8: Is Midea Group a Sino-foreign joint venture or a state-owned enterprise? Midea Group seems to be neither, but a private enterprise. The joint venture of gmcc in Guangdong Province is composed of China Guangdong Midea Electric Appliance Co., Ltd. holding 60% shares and Japanese Toshiba Carrier Co., Ltd. holding 40% shares, but it is only a small part of Midea Group.
Question 9: How many business divisions does Midea Group have? What are their names? Tell me about the history of beauty? Who knows? Since 1990s, China's home appliance industry has undergone a series of reshuffle, with a number of enterprises falling down and a number of enterprises standing up. Although Midea has experienced some ups and downs, it has always stood firm and eventually grew into a leading enterprise in China's household appliances.
Scale development (1992 ~ 1997)
1992, Guangdong midea group co., ltd was established.
From 65438 to 0992, Midea actively promoted enterprise restructuring. In March, Guangdong Midea Electric Appliance Enterprise Group was established. In May, it was identified by Guangdong Province as one of the first batch of eight pilot units of internal shareholding system reform enterprises in the province. In June, the IPO of 654.38+0.2 billion yuan was completed, and then the corporate governance structure, finance and management system were reformed, and the modern enterprise system was gradually established.
1992, the first phase of Midea Industrial City was completed and put into operation.
1992165438+10 month, covering an area of120,000 square meters, with a total investment of 250 million yuan and a construction area of10,000 square meters, the first phase (air conditioning) project of Midea Industrial City was completed and put into operation, making Midea the most advanced equipment and technology in China.
1993, Midea entered the rice cooker market.
1993, Midea decisively cut into the rice cooker market. On June+10, 5438, Midea cooperated with Sanyo of Japan to introduce the fuzzy logic computer rice cooker project and set up Midea Rice Cooker Manufacturing Co., Ltd. to produce high-grade rice cookers, thus expanding the scale of the whole series of products, gradually occupying the domestic market and becoming the industry leader.
1993, Midea was listed as the first township enterprise.
1993165438+1October 12, Midea's shares are listed on the Shenzhen Stock Exchange. Midea became the first listed company of township enterprises in China to be approved by CSRC. Through listing and financing, Midea has rapidly expanded its plate, and its main business income has rapidly increased from 487 million yuan in192 to 2.5 billion yuan in196, making it one of the largest home appliance production bases in China.
Since 199 1, the export of the United States has been ranked first in China's household appliances industry for eight consecutive years.
From 199 1, Midea ranked first in China's home appliance industry for eight consecutive years, and Midea became one of the export-oriented home appliance enterprises in Guangdong Province and even the whole country, and also occupied an important position in the domestic market. The United States formally put forward the slogan "Be the beauty of the world".
From 65438 to 0996, Midea began to implement MRP-II and office automation system.
The development of scale has promoted the management ability of beauty. From 65438 to 0996, Midea implemented MRP-II and office automation system, and used modern technology to improve its management ability, which provided conditions for the efficient operation of enterprises.
From 65438 to 0997, Midea fully implemented the reform of business division system.
Since 1997, Midea has carried out the reform of business division system in an all-round way, and divided business divisions with products as the center. All business divisions integrated R&D, procurement, production, sales and service, and the Group became the investment, monitoring and service center, forming an internal authorization model of "proper centralization, orderly decentralization and proper authorization", which promoted another round of rapid growth of enterprises.
1992, Midea launched Gong Li as the image spokesperson, and the brand grew rapidly.
1992, Midea hired the famous actor Gong Li as its image spokesperson. From 65438 to 0995, Gong Li once again became the image spokesperson of beauty. In just a few years, Midea's brand awareness and reputation have been greatly improved. By 1997, Midea's brand value exceeded 2.9 billion yuan, making it one of the most valuable brands in China.
Decentralized operation (1998 ~ 2008)
From 65438 to 0998, Midea began to go out of Guangdong.
From 65438 to 0998, Midea put forward the strategy of "connotation promotion and extension expansion", went out of Guangdong, bought Li Guang air-conditioning factory in Wuhu, Anhui Province, managed the output, and realized "investment in that year and profit in that year", which established an important production base for Midea to advance into East China and radiate the whole country. In the same year, Midea invested in a fan project in Chongqing.
1998, Midea acquired 40% shares of Toshiba Wan Jiale Refrigeration Equipment Co., Ltd. and Toshiba Wan Jiale Electric Appliance Co., Ltd. (a subsidiary of Guangdong Wan Jiale Group), which made the enterprise profitable that year, and then acquired 20% shares of Japanese Toshiba, successfully entered the air-conditioning compressor industry and built a deep-rooted air-conditioning industrial chain.
1999, beauty lies in products ... >>
Question 10: Is Midea Group a Sino-foreign joint venture or a state-owned enterprise? This is a Sino-foreign joint venture.
The so-called Chinese-foreign joint stock limited company, sometimes also called foreign-invested joint stock limited company, refers to an enterprise legal person established according to law, and its total capital consists of equal shares, in which shareholders are responsible for the company with the subscribed shares, and the company is responsible for the company's debts with all its property, and domestic and foreign investors jointly purchase and hold the company's shares. Introduction to the Group [1] Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group focusing on the household appliance industry and involved in logistics and other fields. With three listed companies and four industrial groups, it is one of the largest white goods production bases and export bases in China. 1980, midea officially entered the home appliance industry; 198 1, using the brand of Midea. At present, Midea Group has 654.38+million employees and more than ten brands including Midea, Little Swan, Rongshida, Ling Wei and Valin. In addition to Shunde headquarters, Midea Group also has production bases in Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu in Anhui, Wuhan and Jingzhou in Hubei, Huai 'an and Suzhou in Jiangsu, Linfen in Shanxi and Handan in Hebei. And in Vietnam, Thailand, Belarus, the new Jimei production headquarters building; The total area exceeds 7.5 million square meters [2]. Midea Group has a strong marketing network throughout the country and nearly 30 branches in major overseas markets.