Tian Hong, director of animal husbandry department of China Chamber of Commerce for Import and Export of Food, Native Animals and Livestock, said that a remarkable feature of cashmere industry in the first half of 20 10 was that although the prices of raw materials were running at a high level, the sales prices of end products in the market did not adjust accordingly, and the profits of cashmere deep processing enterprises did not rise in step with the export volume. He predicted that the growth rate of cashmere export would slow down in the second half of 20 10, and the overall export of cashmere industry would improve. It is estimated that the annual growth rate of 20 10 will be around 15%.
"The price of raw cashmere yarn has doubled this year, from 400,000 yuan/ton to 800,000 yuan/ton." At the 3rd China International Cashmere Fair, the reporter met Zeng Weihe, managing director of Ningxia Shengxuerong International Enterprise Group Co., Ltd., who was busy talking with customers. He must be interviewed by reporters.
The wave of price increase is making many enterprises, especially export-oriented enterprises, face a severe test, followed by the game between brands and agents.
"In general, guests also recognize the price increase, but the range is huge." Emily, KISSY told reporters that, for example, if a brand enterprise raises its price by 40%, the agent can only accept an increase of 10%. However, Zeng Weiwei said that he understands this difference very well: "If the price of the same thing doubles as in 2008, consumers may not be able to accept it. If there is a large backlog of inventory, the capital chain of agents will break and brand enterprises will die. The key to this game is how much it goes up. We play a game between raw material suppliers and agents, but I can't lose money and customers can't be at risk. "
In 20 10, the domestic and international textile and clothing markets picked up in an all-round way, and the overall price of the textile industry rose, driving the overall profit of the industry to increase by 53.5%. Under such an opportunity, the fabric sales in Shengze market have also reached a new level. In the first half of the year, the market demand for fabrics was in short supply, while in the second half of the year, affected by national policies, rising raw materials and other factors, the sales volume of fabrics fluctuated greatly, but from the perspective of the whole year.
Foreign trade is improving, but there is still pressure and the domestic demand market is prosperous.
In 20 10, the demand of major exporting countries and regions such as Europe, America, Japan and South Korea also rebounded significantly. Driven by the demand of foreign trade, the textile export volume in Shengze market keeps rising, especially the orders from European and American countries have greatly increased. Many weaving enterprises are even overwhelmed, and enterprise workers are working overtime to complete orders. Shengze enterprises generally feel the warmth brought by this round of market recovery. However, while foreign trade is generally improving, we also see the pressure, mainly the rising prices of raw materials and freight, the difficulty in recruiting workers and the tide of salary increase faced by the textile industry, the appreciation of RMB and the increasingly serious trade protectionism. At present, the average profit rate of Shengze Textile is 3%-5%, and the bargaining power of enterprises is low. These four pressures put Shengze foreign trade enterprises in a dilemma. On the one hand, the prices of raw materials are rising wildly, on the other hand, the quotations of major textile importers such as Europe and America are constantly depressed by various factors. If this situation continues in the future, it will further accumulate the meager profit space of the textile industry, and textile enterprises will face the choice of stopping production or closing down or giving up overseas orders.
With the support of the policy of expanding domestic demand, this year's domestic demand has continued the steady and rapid growth momentum since the second half of last year, and the prosperity of the domestic demand market is another important support for the textile industry. Judging from the overall sales situation of this year's market, many textile enterprises are facing "sweet troubles": too many orders, insufficient manpower, having to work overtime to catch up with tasks, and the market operating rate has increased significantly. At the same time, the first-line production enterprises also clearly feel that yarn is selling well this year. The prices of cotton yarn and chemical fiber raw materials have risen sharply this year, but the demand is still in short supply. Of course, the emergence of this situation is closely related to cotton shortage and cotton price increase, and the export growth of downstream clothing enterprises has also played a certain supporting role.
Textile sales in the market show an "M" trend.
From the analysis of the fabric sales trend in 10 Shengze market, it is found that 1 February is around the Spring Festival, and the financial crisis has greatly reduced the orders of enterprises, resulting in poor sales of enterprises, so there is a fluctuation curve. At the beginning of March, the sales of chemical fiber fabrics dropped significantly. From mid-March, the sales of fabrics in Shengze market began to improve. At the beginning of June, market sales entered the traditional off-season. At the same time, due to environmental inspection and limited film noise, sales dropped significantly. With the fading of these factors, textile demand began to fluctuate and rise after September. However, the second half of Shengze market is doomed to be "not peaceful". 1 1 month, the soaring price of raw materials once again suppressed the domestic foreign trade demand for textiles, and the fabric supply in the whole market was basically at a standstill. Let's analyze it in detail:
In the first quarter, the fabric sales in Shengze market were still weak, and the downstream buyers kept the price down seriously, so the profit margin of conventional varieties was very small. The most frequent changes in product prices are mainly concentrated in bulk trading fabrics. Driven by the downstream supply and demand relationship, the price of fabrics in Shengze market has risen and fallen in spring and summer. According to the analysis of weaving operating rate in Shengze market, the operating rate of water jet was less than 40% and that of air jet was about 45% in the first two months due to the lack of orders and the Spring Festival holiday. However, in March, with the increasing demand at home and abroad, there was a general phenomenon of sufficient orders in Shengze weaving enterprises. Coupled with the expectation of RMB appreciation and interest rate increase after the holiday, many textile and garment export enterprises began to place orders in advance in order to pursue profits. Therefore, in March, the cloth stocks of most weaving manufacturers in Shengze have been exhausted. By the end of March, there was a wave of "grabbing cloth" in the market, and some traders took cash directly to the weaving factory to get the goods. Weaving manufacturers are basically out of stock, and the machines will be taken away every day when they are laid. Coupled with the rising price of raw materials, the price of cloth is basically one price per day.
By the first two months of the second quarter, the overall market sales showed an upward trend. There has always been a saying in the textile market that "three deaths and four activities are red in May". Under the traditional peak season effect, the domestic demand and foreign trade orders in Shengze market increased rapidly, and the supply of cloth in the market was very tight, which also made many traders complain, but the benefits of weaving mills were obviously better than the same period last year. It can be said that the market sales in April and May showed the characteristics of the peak season. In June, first, due to entering the traditional off-season, and more importantly, due to the water quality fluctuation caused by illegal sewage discharge by jet weaving enterprises, it was punished by the environmental protection department to stop work and rectify. The operating rate of Shengze weaving, printing and dyeing finishing plant is seriously insufficient, and the market sales volume has begun to decline obviously.
In the first month of the third quarter, the market is still in a flat period of textile sales, and the downstream demand is insufficient, and there are fewer orders in domestic and foreign markets, which greatly affects the operating rate of enterprises. After August, the market should improve. However, at this time, Jiangsu and Zhejiang provinces introduced electricity price measures to punish high-energy-consuming industries, and textile upstream and downstream industries were also within the scope of restrictions. Under the pressure of policy, the power cut-off time of "two high and one low" enterprises in Jiangsu and Zhejiang will last until 65438+February. Under the influence of this unfavorable factor, the production and sales of upstream chemical fiber factory and downstream textile factory will be greatly reduced. With the gradual expansion of power rationing in Jiangsu and Zhejiang provinces and the influence of previous expectations, the polymer part has gradually shifted to downstream weaving, texturing and chip spinning manufacturers, and the contradiction between supply and demand in the polyester chip market has become increasingly prominent. In this case, the normal sales order of the market was disrupted and the sales volume dropped sharply. By September, due to the gradual reduction of film limit, and September is the traditional peak season of textile demand, the market supply and marketing is excellent, and Shengze market continues to maintain a good development momentum, which makes the market transaction volume rise sharply.
In the fourth quarter, 10 is the traditional textile sales season. In addition, due to the recovery of the international economy and the backlog of foreign and early orders, Shengze manufacturers began to produce at full capacity in 10, and many weaving enterprises were working overtime to make orders, which still seemed to be in short supply. In particular, some conventional products with large quantities are basically difficult to get in stock. However, the market reversed in 1 1 month, and the prices of upstream raw materials soared, making it difficult for downstream weaving enterprises to digest. 1 1 month, the prices of chemical fiber raw materials and cotton are rising continuously. It is common for chemical fiber to go up in 300 yuan and 500 yuan every week, and even the price of 1000 yuan a week often appears. Cotton prices are rising faster, which can be described as madness. Year-to-date, the increase has exceeded 1.5 million yuan/ton. The prices of cotton, chemical fiber and other raw materials in the upstream of textiles have risen sharply, which can be said to be one price per day, which has greatly increased the procurement cost of fabric enterprises and led to a passive increase in the sales price of textiles. Under this series of price adjustments, the price affordability of downstream clothing and home textile enterprises has also reached the limit. As a result, the total sales volume of textile fabrics in Shengze market in June 5438+065438+ 10 was significantly lower than that in June 5438+00, the product order volume was reduced, the company lost money, the liquidity was reduced, and the customer popularity plummeted. Finally, it is difficult for enterprises to digest costs, the operating rate drops, and the supply of resources is very tight. However, in1February, as the end of the year approaches, the market is still in the off-season and cannot rebound.
The cost of raw materials and the relationship between supply and demand jointly restrict the price of textiles.
First, let's look at the upstream cost pressure. 10, the prices of textile raw materials are rising one after another, which forces downstream weaving enterprises to raise product prices. Let's take a look at an example: 1 1 In June, there was a wave of buying in the textile raw material market led by cotton, which caught the downstream textile enterprises off guard. The price of cotton has increased by more than 100%, and the price of yarn is not to be outdone. Faced with a hard-to-find order, raw materials have become "hot goods", and weaving enterprises have to. The loss of raw material prices makes many enterprises only hope to raise product prices to release pressure, but this vicious circle directly leads to the final closure.
Secondly, let's look at the influence of supply and demand on textile prices. It can be said that the fluctuation of textile price is mainly affected by the change of supply and demand, the supply exceeds demand, and the product price is stable or reduced; Demand exceeds supply, and the price increase of products becomes possible. For example, in the first half of this year, the downstream purchase orders increased significantly, and the demand for textiles was in short supply, which directly led to a sharp increase in the price of upstream fabrics.
The market operating rate fluctuates greatly.
In the first half of 20 10, the market orders increased substantially, the operating rate of enterprises increased steadily, and the operating rate of water-jet weaving was above 90%. However, with the start of environmental protection rectification in June, the market operating rate began to drop sharply. Shengze water jet stopped for 7-8 hours every 4-5 days or 3-4 hours every 4-5 days, and the market sales began to pick up in September. Then the price of raw materials rose, leading to the paralysis of downstream sales, and the operating rate of enterprises dropped sharply again, especially cotton spinning enterprises. In1February, the price of raw materials gradually returned to stability, but as the end of the year approached, the operating rate of Shengze water-jet loom and air-jet loom remained at about 60%, and the operating rate of warp knitting machine remained at about 50%.
Outlook for the market outlook: innovation is still the mainstream.
20 10 the author thinks that the textile market has made great progress on the basis of the previous two years. Although there are some problems in this process, it is inevitable after the demand increases greatly. Judging from the current world economy, we should be full of confidence in the textile market next year. However, we should also learn lessons. The sharp rise in raw material costs this year has made many enterprises realize that they can't rely entirely on one. Increasing the production and research of multi-fiber blending and fabric products is one of the important contents to revitalize the textile industry, and the development and application of new fibers is the future development trend of the textile industry, which also meets the requirements of "low-carbon economy" for textile energy saving and emission reduction, such as bamboo fiber and hemp fiber. Therefore, textile enterprises must keep up with the fashion trend, increase the development and promotion of new fibers, and create greater value with innovative products in order to develop better.
Case 1 Da Lang: A famous sweater town that has been running.
Da Lang has changed from a small town in Lingnan, which does not produce a dime, to a famous town of sweaters in China and a base for the trend release of sweaters in China. This is precisely because Da Lang firmly grasped the two key points of R&D design and sales, strengthened quality supervision, and took the "dumbbell" development road, which accelerated the upgrading and transformation of wool industry. In the past 2009, the wool industry in Dalang Town successfully broke through the impact of the financial crisis, achieving a total export growth of 37. 1%, which is nearly 50% higher than that of China's textile and garment exports.
"Dumbbell" Development Broadens the Road of Transformation
According to the researchers of Guangdong Provincial Bureau of Statistics, the wool industry is a characteristic industry in Dalang Town, enriching the people and strengthening the town. In 2009, the wool industry in Dalang Town developed against the trend in the financial crisis. The gross industrial output value of wool enterprises above designated size was 4.83 billion yuan, an increase of 19%. Due to the increase in wool exports, the total export volume of Dalang Town increased by 2.4% in 2009, which was faster than the whole province 14 percentage point and the whole city 18 percentage point.
The woolen business circle centered on Xiangtou is about 6 square kilometers, with more than 2,600 woolen enterprises and more than 300 middle and senior designers/kloc-0. Here, 200,000 sweaters were designed in 2009, and Dalang Town was listed as the only "China sweater fashion trend publishing base" by China Fashion Color Association.
Qin Chun, deputy mayor of Dalang Town, made a simple calculation. One out of every five people in the global population of 6 billion owns 1 Da Lang sweater.
In recent years, Dalang Town has vigorously improved the "six public service platforms" of R&D design, quality inspection, personnel training, information consultation, exhibition logistics and financing services, guided enterprises to enhance the "three capabilities" of R&D design, quality supervision and marketing planning, and accelerated the "two major changes" of wool industry from product management to brand management and from production base to regional distribution center. It should be said that Da Lang firmly grasped the two key points of R&D design and sales, strengthened quality supervision and took the dumbbell-shaped development road, which accelerated the upgrading and transformation of wool industry.
Start the brand upgrading industry
In order to build a regional international brand, Dalang Town organized experts to design the "Da Lang" logo with international visual effects and China characteristics, and applied for trademark registration in China and 76 major countries and regions, covering the markets of major countries and regions around the world. This is something that an enterprise can't do alone.
Langzhen government also provides good supporting services for industrial clusters to "practice internal strength". For more than a year, Dalang Town has used modern information technology to upgrade and transform traditional industries, encouraged the purchase of CNC looms, and invested more than 50 million yuan to build a high-end woolen fashion design cluster integrating R&D, design, display, dissemination and sales, guiding the industry to extend from low-end to high-end.
In 2009, there were 325 certified wool textile self-employed households and 12 1 households in Dalang town, and the number of wool textile enterprises above designated size increased by 30. The total number of CNC looms used in wool industry has reached more than 6,000, reducing the labor force by more than 40,000 people. At present, more than 80% of the national 125 wool spinning enterprises above designated size have set up design departments or R&D departments.
Dalang Town has set up a special "three-to-one-supplement" to "three-capital" identification group to handle relevant transformation procedures for enterprises. Last year, 44 companies successfully transformed, and 63 companies are transforming. In addition, Da Lang has set up a special fund of 1 100 million yuan for the "Innovative Da Lang" project. In 2009, a small town of Dalang won 504 patents.
It can be said that Da Lang is completing the transformation from "Da Lang processing" and "Da Lang manufacturing" to "Da Lang design" and "Da Lang creation", and "China sweater town" and "China sweater fashion trend publishing base" are brands and business cards that Da Lang can really get and play well.
Introduction to Dalang Town Dalang Town is located in the south-central part of Dongguan, Guangdong Province, with an area of 1 18 square kilometers. Including Cai Bian Village, Tangsheng Village, Songmushan Village, Shuiping Village, Yangyong Village, Gaoying Village, Zhushan Village, Shaba Village, Qiu Fu Road Village, Foziao Village, Weixiang Village, Xiangtou Village, Huangcaolang Village, Dajingtou Village, Shuikou Village, Yangkengtang Village, Songbailang Village, Wu Yang Village, Shixia Village, Foxin Village and Xiniupi Village.
Da Lang is known as "the hometown of litchi". In recent years, China Textile Industry Association, china electronic chamber of commerce and National Ivy Association have awarded the titles of "Famous Town of Wool Sweaters in China", "Famous Town of Electronic Information Industry in China" and "National Health Town" respectively, and also won the titles of "Strong Town of Education, Advanced Town of Sports, Pilot Unit of Scientific and Technological Innovation in Specialized Town, and Hometown of National Folk Art (Lion Dance)".
General situation of sweater industry development in Da Lang
Initial stage: Hong Kong native Lu Chengpei founded the first woolen mill in Da Lang, which started the development of Da Lang sweater industry. 1979, Lu Chengpei took a fancy to the land of Da Lang Dajingtou Litchi Garden 10000 square meters. In May, a manor-style factory building rose on the original litchi orchard.
Development stage: Da Lang No.1 Wool Textile Factory covers an area of 10000 square meters, with employees 1900, workshops 12 and two branch factories. It has 2000 sets of imported woolen textile machinery and equipment, and has a complete set of processes of knitting, sewing and washing sweaters. It is one of the largest woolen mills in Dongguan. People in Da Lang studied technical management in a wool textile factory, and the earliest workers in the factory were locals. Lu Chengpei invited a supervisor and several masters from Hong Kong to teach machine operation. Some industrious people in Da Lang gradually learned the technology and workshop management in No.1 woolen mill. Then some people in Da Lang started to buy their own textile machines.
The initial stage of private enterprises: the first wool mill expanded its scale and set up a branch factory. The success of the first woolen mill in Da Lang has brought confidence and hope to the Hongkong woolen mill. As a result, Hong Kong wool mills have moved to Dalang Town and surrounding towns. According to the statistics of Da Lang government, from 1979, the first Hong Kong-owned wool textile enterprise was set up in Da Lang by Hong Kong-owned enterprises to 1993, which gradually increased to more than 100 wool textile enterprises.
Decline stage of Hong Kong enterprises: General family workshops mainly help Hong Kong-owned sweater factories to process, and most of them are processed by the First Wool Mill. At that time, most of these enterprises had no market awareness and were not active enough to take orders. If they have, they will do it, if they don't, they will stop. Affected by the 1997 financial storm, the first wool textile factory cancelled its branch, and the list became less and less. However, Da Lang wool textile, which started as a family workshop, was driven by the first wool textile factory, and finally squeezed out Hong Kong-funded enterprises such as the first wool textile factory.
The growth stage of local private enterprises: the first "international transaction" of Da Lang wool textile was held in 1993. A Russian businessman who invested in Shenzhen came to Da Lang to order 10000 sweaters. This is of epoch-making significance to the sweater industry in Da Lang. Subsequently, Da Lang Municipal Government issued a series of preferential policies on land use, water use and electricity consumption. Make local private wool enterprises enter a period of rapid development. From 65438 to 0996, Dalang Town built the largest distribution center of woolen goods and raw materials in Guangdong-Guangdong Wool Market. The first Expo was held on 200 1.
Transformation and upgrading stage: under the pressure of some factors such as labor cost, some wool mills closed down and some turned to the mainland. Other wool textile enterprises staying in Da Lang are undergoing transformation. In Da Lang, many manufacturers have begun to pay attention to expanding their investment in design and sales.
Digital Knitting: There are more than 3,000 wool knitting enterprises in Dalang Town, and there are 5 enterprises above designated size 105, forming one-stop industrial support such as R&D design, production and processing, raw materials and accessories, machinery and equipment, washing and printing, logistics and trade, personnel training, scientific and technological services and information consultation. The annual sales volume of the whole industrial cluster exceeds 654.38+0.2 billion pieces, and there are more than 800 million pieces in Da Lang alone. A number of Da Lang wool textile enterprises registered as gold medal members on the global woolen sweater online. Domestic and foreign wool trade.
Case 2: the transformation trend of clothing industry.
The industry has achieved sustained and healthy development.
2010-1-September, the clothing production in China rebounded sharply. The output of enterprises above designated size increased by 18.24% year-on-year, and the growth rate of the whole society is expected to be around 10%. The domestic and international markets have picked up, and the demand for new goods has increased significantly, which has stimulated the rise of production.
2010-1-in August, the actual investment of enterprises above designated size in China's clothing industry increased by 24.48% year-on-year, 9.06 percentage points higher than the same period in 2009, especially in the central and western regions, where the investment growth rate reached 49.79% and 52.37% respectively.
On the market side, according to the data of the National Bureau of Statistics, in the first three quarters of 20 10, the retail sales of clothing products of enterprises above designated size nationwide reached 400 billion yuan, up 24.0% year-on-year, and the growth rate was 7. 1 percentage point higher than that of the same period in 2009. According to the statistics of China Commercial Information Center, the sales amount and quantity from June to August increased by 23.05% and 10.30% respectively.
On the export side, according to customs statistics, from June to September of 20 10, the total export volume of China's clothing and garment accessories was 93.488 billion US dollars and 2195.6 billion pieces, which were 19.03% and 14.22% respectively, and the export volume basically recovered to 2009.
Judging from the operation of enterprises, according to the statistics of enterprises above designated size by the National Bureau of Statistics, from June to August, 2000, the number of enterprises above designated size increased by 5.44% compared with the same period in 2009, while the number of employees only increased by 2.04%, and the average number of enterprises decreased by 3.23% compared with the same period in 2009. On the other hand, the average main business income and average profit of enterprises increased by 16.04% and 24. 17% respectively, and the per capita profit, per capita output value and per capita main business income increased by 28.3%, 19.4 1% and19.9 respectively. At the same time, the average gross profit margin and profit margin of the industry reached 14.49% and 4.65% respectively, returning to historical highs.
The growth rate of main business income and profit of clothing industry increased by 9.62 and 23.6 percentage points respectively compared with the same period of last year.
Judging from these data, the industry has achieved sustained and healthy development, and its competitiveness and sustainable development ability have been further enhanced.
New unfavorable factors appear frequently.
We also objectively see that the factors restricting the development of the industry are equally prominent.
First of all, the difficulty in recruiting workers has caused the whole industry to fall into the overall operating rate. According to the survey of the association, in 20 10, due to the lack of workers in the clothing industry, the overall operating rate in coastal areas only reached 70%; Many large enterprises have also reduced the operating rate to 80% due to factors such as labor shortage and rising labor costs, and at the same time increased the proportion of outsourcing; Small and medium-sized enterprises with an operating rate of about 50% abound. Due to the increasingly high processing requirements of "outsourcing", some enterprises cannot adapt to fast, small and accurate orders, and some enterprises with bad reputation also have dishonest phenomena such as "sitting on the ground to raise prices".
Secondly, with the ratio of 20 10, the rising cost has become an important restricting factor for the development of China garment industry. The irrational rise in cotton prices has driven the rapid price increase of almost all clothing raw materials; Wage and welfare costs rise, and the quantity and quality of labor force decline, which greatly increases labor costs; The increase of commercial land rent and transportation price increases the commercial cost; The prices of water, electricity and other resources are rising, and the energy supply is tight, which increases the manufacturing cost; Several adjustments of fiscal policy have increased the cost of industry credit and so on. The rigid increase of cost and the further shortage of resources are adjusting the supply capacity and structure of the industry.
At the same time, although the international environment has changed from 2009, the impact of the financial crisis has not been eliminated, the substantial recovery of the international market is still unclear, the economic and market demand of developed economies has maintained a low growth rate, and exchange rate issues and trade protectionism are all difficult problems that the industry must face. International brands have accelerated their landing in the China market and extended to the second and third tier markets, and the trend of stepping up the layout of the China market is obvious. Competition in the domestic market will become more and more fierce, uncertainty will increase, and market fluctuations will continue to appear.
In addition, the domestic demand market has gradually stepped out of the downturn, especially in second-and third-tier cities, which have become the main force and powerful growth point to stimulate domestic demand growth, but consumers have strong expectations for inflation. Although suppressed prices have been released in the financial crisis, not all enterprises can solve the cost pressure by raising prices. Therefore, in the face of rising costs, some enterprises will be eliminated.
To sum up, in the face of the situation that the industry situation is improving but new unfavorable factors are frequent, the whole industry has been transformed and upgraded since the transformation of enterprises. Taking the road of new industrialization, changing the mode of development, structural adjustment and industrial upgrading are not only the key process of building a "clothing power", but also the only way for the development of industrial enterprises.
Transformation and upgrading are in full swing.
Regional layout adjustment has become a hot spot. 20 10 a large number of enterprises from eastern provinces took the initiative to conduct field visits to areas with industrial bases in the central and western regions. The pattern of clothing industry in the eastern region is quietly changing, and the gradient transfer of enterprises in industrial chain restructuring is heating up. In addition, the optimistic expectation of enterprises for future employment and consumption in the central and western regions, the market layout of brands in inland provinces directly guide industrial transfer, and the order transfer model will drive industrial development in the central and western regions.
Brand promotion by going up a flight of stairs. Improving the brand contribution rate has become the core work and common thinking of enterprises to resolve unfavorable factors and effectively explore the domestic market. How to promote brand promotion in cultural creativity, product development and style innovation and further improve the added value of products has become a compulsory course for enterprises.
Model innovations emerge one after another. 20 10, innovation has become the main theme of the industry. Innovation is not only the consensus of the whole industry, but also the key to the survival and development of enterprises. Enterprise model innovation, brand model innovation and the following channel innovation, product innovation and cultural innovation have emerged in the industry. Innovation not only subdivides industries and markets, but also opens up the breadth and dimension of the market, adding vitality to the industry and showing broad industry prospects.
Scientific and technological progress has made great strides. 20 10 is a year in which the scientific and technological progress of the clothing industry is progressing smoothly, and it is deepening day by day, extending from equipment hardware to software fields such as the integration of industrialization and modernization. At present, the garment manufacturing model is facing the national reform, and the former frontier production concepts such as flexible manufacturing and mass customization have entered the industry's sight. Traditional large enterprises have gradually implemented manufacturing process reengineering and process management informationization. "Quick response" is the magic weapon for the brand to be invincible in the market, and "fast" must rely on the support of high technology such as information technology. Scientific and technological progress has become the collective conscious action of the industry.
Resource integration, capital operation and international cooperation are all key points. With the deepening of market competition and brand competition, the industrial integration ability and industrial resource allocation ability of brand enterprises have become one of the core factors that determine brand competitiveness. The future competition is further reflected in the integration of industry resources, and the level of resource integration will affect the level of enterprise competitiveness.
At the same time, the future competition will also be the competition of enterprise capital strength. The power of capital will play a more important role in the future market. The same clothing enterprises have achieved the same goal in capital operation, and "queuing for listing" has become an industry prosperity of the 20 10 clothing industry.
With the internationalization of the domestic market and the acceleration of the internationalization of China brands, international cooperation between industries and enterprises is becoming more and more common. Production cooperation, product cooperation, design cooperation, marketing cooperation and even brand cooperation and capital cooperation will lead to more and more international garment enterprises, and the internationalization of the garment industry will become higher and higher.
The emergence of all industry hotspots shows the same industry development direction and the same industry development path, that is, the structural adjustment, transformation and upgrading of the whole industry, which has laid a solid foundation for the construction of a "clothing power".
Suggestions on the fashion trend of wool knitted garments in autumn and winter of 2009/20 10
The first theme: flowing sculpture
The light shines on the heavy sculpture, and the transformation of concave and convex in light and shadow is also tight and far. Roman art produces natural wrinkles and exudes elegance and nobility in deep and quiet.
The second theme: Fashion Water Cube
Crystal clear, colorful, plane straight line, geometric pattern change, dynamic line organic combination, interesting, resulting in visual aftertaste.
Reasons for the development of custom-made sweaters
1. Customized functions
Consumers hope to develop their strengths and avoid weaknesses through style and color processing, or require unconventional length and shortening in measurement. Tailor-made is in line with the needs of consumers in this regard.
2. Fashion elements
Tailor-made sweaters can satisfy consumers' demands for individuality and fashion to the greatest extent. Fashion elements are added to the garment technology, so that sweaters can keep up with the trend and have a personal style. You can also imitate a brand, a style or a fashion magazine. There are tens of thousands of fashionable sweaters in the global sweater network gallery, which are fashionable and popular for reference.
3. Participate in detail creativity
Binding, stitching, embroidery, applique, inlay, hot drilling, hot beads, special zippers, buttons, and even letters with surnames and zodiac signs. This is the creativity of tailor-made sweaters in details.
4. All kinds of raw materials
Besides wool and cashmere, the raw materials of tailor-made sweaters are cotton and silk wool.
5. Price factor
Tailor-made sweaters are of high quality and reasonable price, which are acceptable to most consumers. A cashmere sweater of the same style and material, the price of a tailor-made shop is far lower than that of a specialty store. It only takes about 50 thousand to open a tailor-made shop, but it will cost a lot of money to open a brand store and enter a shopping mall
Tailor-made sweater shops have great prospects for development. If done well and managed properly, you can also open chain stores to gain more benefits. Customize to reduce capital occupation and circulation.
Comments: People in modern society are no longer satisfied with material requirements, but pay more attention to spiritual pursuit. And the requirement for clothing is not only comfort, but also good texture. Consumers begin to need individuality and self-expression. Tailor-made sweater shops not only meet the requirements of consumers, but also are relatively cheap. When the price, quality and personality satisfy consumers, tailor-made sweater shops are naturally sought after.
I worked hard to find the word 10000 for you. Take it, hehe.