19 1 1 year, the three Upton brothers founded Upton Electric Company in Michigan, USA, producing motor-driven rotary washing machines. Shortly after its establishment, the company received a big order: Federal Electric needs 100 washing machines. However, suddenly a cast iron gear on the transmission broke down. The company immediately began to improve, and Louis Upton replaced the faulty parts with new cut steel gears, which solved all the problems. Although Upton is not yet full-fledged, its entrepreneurial spirit deeply touched Federal Electric, so Federal Electric doubled its order from 100 to 200. A few years later, the retail giant Sears bought two washing machines in Upton under the name of "Allen", which was a watershed in Whirlpool's development. 19 16 10, Louis reported at the board meeting that the cooperation with Hills was very pleasant, and the speed of the company's production of washing machines could not keep up with that of Hills' sales of washing machines.
Today, Whirlpool is the largest electrical appliance supplier of Hillskemore brand in North America. Upton machinery company treats employees as well as customers. 19 17 years, the company provided dozens of senior executives with unheard-of welfare paid vacations. Louis, president of the company, wrote to encourage these lucky people to enjoy "fishing, picnics and beach parties". Louis believes that satisfied employees will make good products. Another decisive thing for the company's development is Upton's decision to enrich their young production line. After the post-war economic depression in the last decade, the cooperation between Upton Machinery Company and Hills has been deepening and the company's business has been developing.
The 1920s
By the 1920s, Upton Machine Company had become the sole supplier of Hills electric and gasoline-driven washing machines. Louis Upton and robert wood, President of Hills and later Chairman of the Board of Directors, established a permanent cooperative relationship between the two companies with their friendly handshake, and today. Later, Hills asked Upton Machinery Company to expand its business to the east, because most American people live and work in the east. 1929, Upton Machine Company and Binghamton 1900 Washing Machine Company merged to form 1900 Washing Machine Company. After ten years' development, 1900 washing machine company has become the leader of American washing machine manufacturing industry.
the 1930s
By 1936, 1900 company began to slowly enter the international market. The brand effect of "Sears" and its cooperation with American steel export companies have brought its washing machine products to Europe and Asia. There is even a 1900 washing machine riding on a camel's back across khyber pass and arriving at its destination-the British Embassy in India.
In the 1940s.
1942, a few months after the Japanese attack on pearl harbor, 1900 company and hundreds of other American companies joined the production of wartime materials. Even in those days, innovation and tact remained the constant slogan of the company. The company modified and produced a more accurate and economical ship anti-aircraft machine gun, and the production cost was reduced from several hundred dollars to 9.6 dollars. The company produced a wing of Hawk -P40 Kitty Hawk fighter for less than 400 dollars, which was only one tenth of the previous government cost. The company also produced more than 68,000 munitions, including flying propellers, mortars and a special tank navigation device. In the end, the wisdom of the American people made a great contribution to the victory of the allied forces in World War II. Shortly after the war, 1900 company took the lead in producing the top-opening automatic washing machine with epoch-making significance, which has become the standard of washing machine production today. 1948, the company began to sell Whirlpool brand automatic washing machines. In the 1950s.
In 1950s, the company's business developed rapidly, and automatic dehydrators, refrigerators, stoves and air conditioners were added to the list of production lines. Innovation, the unchanging symbol of Whirlpool Company, has been vividly displayed in the Whirlpool Magic Kitchen launched by 1957. The "magic kitchen" was originally regarded as a new product laboratory, but in the 1950s, this concept sold well all over the world. Here, a mobile dishwasher, an automatic rice cooker and a rotating TV screen to monitor the activities of the whole house are all available. The company also acquired a parts manufacturer in laporte, Indiana, a refrigerator factory in Esvila and a dehydrator factory in Marion, Ohio. Later, the company merged with the porcelain steel company in Clyde (Ohio) to establish a washing machine production base, and later became the largest washing machine factory in the world. In business, the company has also developed rapidly. 1956, in Benton, Michigan, an administrative building of 100 acre was built (the administrative center is still the headquarters of Whirlpool Company).
195 1 year, Whirlpool Foundation, a charity of Whirlpool Company, was established. Up to now, the Foundation has allocated 1. 1 billion dollars to institutions and projects including the American Heart Association, Boys and Girls Clubs, Indiana University and the "Reading for Life" project. 1957, the company established the Consumer Credit Company for Household Appliances (later renamed Whirlpool Finance Company), so that families in Qian Qian who are eager to use the latest household appliances can buy household appliances through credit cards. From 65438 to 0958, Whirlpool began to establish cooperative relations with customers outside the North American market. Although quietly, it laid the foundation for the success of its global expansion plan. In the same year, Whirlpool invested in Brazil Electric and seized the favorable competitive position in Brazil's home appliance market.
In the 1960s.
1962, Whirlpool won the contract for the development of catering and garbage disposal system in NASA's Gemini Project. By the mid-1960s, Whirlpool had become an excellent brand in the North American market, with the ability to regularly launch complete sets of new household appliances.
1969, Whirlpool first introduced the household garbage compressor, which is the first household appliance in 30 years. In the same year, the American "Apollo 1 1" spacecraft successfully landed on the surface of the moon, taking the first step for human beings to walk on the surface of the moon. Whirlpool became one of the ten companies that successfully sent humans to the moon.
The 1970s.
In 1970s, the company established the first duty-free customer service support hotline-Cold Line, acquired the refrigerator factory in Fort Smith, Arkansas, and acquired the equity of Inglis, a Canadian household appliance manufacturer. At the same time, the company's share in the Brazilian market also prepares for Whirlpool's continued global expansion.
In the 1980s.
The favorable development environment prompted Whirlpool to make a historic decision: continue to focus on the production line of household appliances and expand its business to fast-growing markets such as North America, South America, Europe and later Asia. 1987, Whirlpool and India's Sondram-Clayton Company established TVS Whirlpool Co., Ltd. to manufacture small washing machines for domestic sale in India (Whirlpool obtained the absolute ownership of the company in 1994). Later, the company built a factory in India.
At the same time, Whirlpool is still active in the North American market, acquiring Hobart's Kaishanyi Branch (1986) and the Roper brand of 1989. The acquired Whirlpool brand is divided into three levels, which provides clear choices for consumers at different levels: high-end (Kaishanyi), Volkswagen (Whirlpool) and high cost performance (Roper). Whirlpool's unremitting efforts in the world have brought fruitful results: by the end of 1980s, Whirlpool's income had reached 6 billion dollars.
The 1990s.
Whirlpool's global expansion continued, 199 1 acquired Philips' large household appliances business. The products changed to energy saving, and Whirlpool continued to expand in Latin America and Western Europe, and began to make its mark in Central Europe, and was ready to show its talents in the Asian market. 1993, Whirlpool won the "Super Refrigerator Project" with a value of $30 million sponsored by 24 American public utilities companies. Whirlpool ultra-efficient refrigerator is the most energy-saving product in the refrigerator market, and the later ultra-efficient refrigerator model is 40% more energy-saving than the standard formulated by the Ministry of Energy. 65438-0998, Whirlpool energy-saving washing system officially entered the market. This high-efficiency top-opening washing machine has a spraying device and a water temperature sensor, which reduces the consumption of water and electricity. Whirlpool brand stands out in the whole of Western Europe, and Whirlpool Company has become the only large household appliance supplier in IKEA.
At the same time, Whirlpool Asia has set up its headquarters and product development/technology center in Singapore, and set up offices in Hong Kong, New Delhi, Singapore and Tokyo. Later, Whirlpool gained control of five joint ventures in China and India, and expanded its production base in Asia.
Whirlpool (India) started brand promotion in 1990s. In the 1990s, Whirlpool was still a strange name for Indian consumers. In less than five years, Whirlpool has become a household name in the washing machine and refrigerator industry.
In the United States, Whirlpool began to implement its own six sigma course-operation optimization plan to improve product quality, reduce costs and shorten operation cycle time. At the end of the last decade of the 20th century, Whirlpool Company won the "Energy Saving Star" award from the American Energy Conservation Alliance, the "Electrical Appliance Partner of the Year" award from the US Department of Energy and the "Environmental Protection and Stratospheric Ozone Protection" award from the US Environmental Protection Agency.
Jacuzzi today
To establish the loyalty of global consumers, Whirlpool entered the new millennium as the world's top home appliance manufacturer and retailer. Today, Whirlpool's resources and capabilities are unparalleled, Whirlpool's brand is deeply rooted in people's hearts, and our platform serves the global business.
According to the international authoritative industry/market research organization Euromonitor 20 1 1 Global Household Appliances Market Brand Market Share Report, Whirlpool Company once again took the lead with a market share of 9.5%.
in China
From 65438 to 0994, Whirlpool Household Appliances Group established its long-term development strategy in China market. 1In May 1995, Whirlpool Company and Shanghai Narcissus Electric Appliance Co., Ltd. jointly established Shanghai Whirlpool Narcissus Co., Ltd., which was officially put into production in March 1996. Whirlpool imported about $25 million in production equipment and tooling from Japan, the United States, Italy, New Zealand and other countries, making the equipment configuration level of Whirlpool Narcissus reach the international advanced level. In order to develop and improve high-tech products, the company has established well-equipped test laboratories, mechanical laboratories and electronic laboratories. From199965438+February 3 1, Whirlpool Shanghai merged the sales, marketing, after-sales service, personnel and finance departments of another investment project of Whirlpool Group in China into the unified management of Shanghai Company. In 2002, Whirlpool Asia Washing Technology Center, International Purchasing Center and Shenzhen Technology Center were established one after another. In 2009, it invested 900 million yuan to establish a joint venture factory in Changxing, Zhejiang, and its products are exported to all parts of the world.
In 20 14, Whirlpool acquired 5 1% shares of Hefei Rongshida Sanyo Electric Co., Ltd., and Hefei Sanyo was renamed Whirlpool (China) Co., Ltd.