More and more Internet companies use traffic as a help for KPI assessment. Internet users are talking about traffic. What is traffic? What is traffic? What is the future of transportation? As a person who has worked in an Internet company for four years, let's talk about it.
Traffic Baidu Encyclopedia interprets it as: the number of vehicles or pedestrians passing through designated points in a specified period of time refers to the popularity of opening website addresses in the network in a certain period of time, or the popularity of mobile phone data.
When I first heard this word, I had a 3G network. At that time, I just went to college, majoring in electronic information engineering technology, and was one of the first people to understand transportation.
Later, traffic became particularly common, especially when the mobile Internet rose. It has become an era of strong traffic for all. I was on a business trip and happened to have a smart phone! Remember to send an Android thing, which will display all kinds of B KB byte data.
At that time, the traffic was still relatively expensive, requiring a lot of money, trillions. At that time, WeChat social networking did not become a universal application as it is now.
Now any internet company needs to say that traffic is more extended to private domain traffic, and what's more, it is accurate traffic, and traffic becomes extremely worthless.
Later, almost all applications on our mobile phones were operated by traffic, which became the main core supported by a company.
So what can traffic create?
If it is accurately said that traffic can create demand, there will be transactions if there is demand, and there will be gains if there is transaction. Interest will be valuable, and value will attract more traffic.
In fact, traffic is a recycling process and a person's diverse needs.
A few days ago, when marketing was growing, I talked about how many drivers we had. Then you can achieve some effect of attracting traffic, and many businesses are willing to cooperate with horizontal alliances.
Looking at the interest environment of today's commercial market and the valuable environment in the future depends on how much basic traffic this platform has and how many people are using it!
With the blessing of traffic, it is scale and frequency that win the minds of users by scale. These two factors in turn determine the gross profit margin. Chatting with colleagues said that the Internet is ultimately a company that relies on gross profit margin to maintain its business survival.
Flow and resources are the essence of the two ways, while resources are stock and fixed value. Flow is a variable and a dynamic value conversion.
Looking forward to the future, whether it is personal or corporate traffic, it is the basic guarantee for survival. Getting traffic is a skill. Personal entrepreneurship, personal ip and self-media that have emerged in recent years are all based on traffic.
In the era of mobile Internet, traffic is the main source of revenue for operators. In the process of transforming to traffic management, operators are willing to raise tigers and let instant messaging apps such as WeChat replace voice in order to increase the scale of traffic revenue. Objectively speaking, among the reasons for the sharp drop in voice revenue and the sharp increase in traffic revenue, the intentional left-handed operation of operators can not be ignored.
In the early and middle period of the 4G era, relying on the high unit price of traffic and the rising wave of mobile Internet, operators promoted traffic services to become the pillar source of revenue. The unit price of traffic originally planned by the operator was gradually lowered in an orderly manner, which was disrupted by Unicom after the mixed reform. To some extent, BAT TMD is the number one player on the internet.
After all, these enterprises are also traffic players who lead China's progress and social development to change the world.