Lead: Since 20 13, it has become an innovation to develop cultural industries and speed up the cultural going out. Belt and Road? The important content of construction. Analysts believe that the cultural industry, as an important carrier of the dual-core strategy of culture and economy, has become an important growth point in the new economic normal period, and its value has gradually become prominent.
Li Rui, Vice Chairman of LeTV Holdings and CEO of Net Wine Network
165438+1October 7th news, the 9th Cross-Strait Cultural Fair will come to an end in Xiamen International Convention and Exhibition Center today. During the period, the Belt and Road? The Forum on Cultural Industry and Financial Innovation was held in the Multifunctional Hall of Xiamen International Convention and Exhibition Center on June 4 -5, 165438. The forum invited top coffee makers from cultural and creative industries, financial investment circles and cultural enterprises to give keynote speeches and have a dialogue with experts and scholars on the same stage. The lineup is very strong. The forum promotes the integration of cultural industry and finance through authoritative interpretation of cultural industry policies, analysis of investment hotspots and analysis of cultural finance cases. Belt and Road? High-end platform for cross-strait cultural industry exchange under the big pattern.
Li Rui, vice chairman of LeTV Holdings and CEO of Net Wine Network, was invited as an important guest to attend and interpret. Belt and Road? In this context, taking the ecological layout and financial innovation of LeTV's cultural industry as an example, this paper emphatically analyzes the new IP economy of the new format ecological industrial chain of cultural industry, which provides new ideas for realizing the value of cultural industry.
Letv ecological assistance? Belt and Road? Cultural and financial innovation construction
Since 20 13, we have innovated and developed cultural industries and accelerated the development of culture. Belt and Road? The important content of construction. Analysts believe that the cultural industry, as an important carrier of the dual-core strategy of culture and economy, has become an important growth point in the new economic normal period, and its value has gradually become prominent.
At the same time? Belt and Road? China's grand strategic policy provides new opportunities for cultural industries to integrate with globalization. Li Rui said that in the past two years, LeTV has gradually promoted the globalization of cultural industries by creating an ecological layout of cultural industries that integrates content production, copyright purchase, distribution and application. Li Rui stressed? Belt and Road? Grand strategy can open the channel for the cultural industry to cross national boundaries, thus driving the cultural industry to enter the global value chain, and at the same time breaking the industrial boundaries, giving birth to new economic formats, which complement the industrial integration in the economic and trade fields. The reporter learned that LeTV has long had a layout in the export of cultural industries, and LeTV has already docked with the US market. ? Belt and Road? It provides a unique environment for the future penetration of LeTV cultural industry in East Asian economic circle and European economic circle except the United States.
Belt and Road? It is inseparable from the drive of financial industry innovation. ? Li Rui emphasized that it is not enough for financial infrastructure construction, cross-border payment and liquidation to rely solely on institutions like AIIB. Both economic and trade industries and cultural industries need the support of financial innovation. Li Rui shared LeTV's? Ecological model, * * * enjoy finance? , and focus on analysis? Fintech+ finance+ecological scene? This means that LeTV Finance will provide new ideas for financial innovation in the Belt and Road through innovative models such as financial technology, blockchain and big data.
Broaden the boundaries of cultural industries, and the new ecological IP economy stands out.
In this forum, around? Belt and Road? The innovation of cultural industry has attracted much attention. As an important part of cultural industry, intellectual property has become a brand-new format with the help of the wave of intellectual property sweeping the world in recent years. At present, 72% of Hollywood movie revenue is tilted towards the pan-IP industry with IP derivatives and IP licensing as its core. Under the background of immature domestic IP industry, how can IP realize ecological industrial operation? How to realize the maximum value realization of IP? Letv's IP ecological operation has unique reference value.
? Rebuilding the value of IP industry with ecology is the core of LeTV's IP operation. ? Li Rui said, Focusing on users' needs, through UP2U mode (user participation, defining IP), building a large IP matrix, cross-terminal split-screen IP operation, cross-industry IP realization and other forms, we will open up seven sub-ecosystems, extend IP value to movies, intelligent hardware, music, network variety, sports, smart cars and consumer goods, and expand IP efficiency through collaborative integration of the whole industry chain. ? Analysts believe that the vertical opening of LeTV's internal ecology and the horizontal integration of external ecology will realize the enjoyment of IP value, reconstruct the value of IP industry and enhance the commercial potential of IP.
In realizing the cross-industry value of eco-IP, LeTV Eco-Wine Enterprise Network, relying on the unique LeTV IP resources, has explored a set of highly competitive models, created a global IP product matrix by transforming phenomenal IP resources, empowered brand value with IP, realized brand premium and enhanced competitiveness, and made many attempts in promoting the cross-border integration of wine industry and IP cultural industry.
Starting from 20 15, Net Wine Network and Fang Huaer Film and Television, the producer of "The Legend of Mi Yue", jointly customized rice wine, and joined hands with Chilean Mannan Group, the wine overlord of South America, to create a series of Naynay wines in CP2C mode, and to turn Letv Sports into an ecological beer Grut. The three phenomenal star items quickly detonated the user experience in the consumer market: both word-of-mouth and sales increased, which once again verified the high integration of IP and wine industry, as well as more cross-industries under the systematic ecological operation. According to industry insiders, the online wine network takes IP as a unique innovation-driven model and is destined to go further than other wine companies.
In the future, the IP product operation of net wine network will be extended to the field of liquor, with IP as the traction in the field of life consumption, or it will involve water, beverages, fresh food and other categories.
According to industry insiders, what is a cultural industry? Belt and Road? Breakthrough point, and how to broaden the boundaries of cultural industries and derive new formats is the core of the breakthrough. Letv's IP eco-economy based on cultural industry is an important driving force to promote and reconstruct the transformation and upgrading of cultural industry, and provides a new engine for the ecological development of cultural industry.
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