On March 4, 20 10, Wang Xing launched a US delegation; "Hungry" is a local life platform established in 2008.
2, the main business is different.
Meituan's services cover more than 200 categories such as catering, take-away, fresh retail, taxi, bicycle enjoyment, hotel tourism, movies, leisure and entertainment, and its business covers 2,800 counties and cities across the country. Hungry? Mainly engaged in online take-out, new retail, instant delivery, catering supply chain.
3. Different positioning
Meituan is positioned as a life service platform. Hungry is just a simple delivery platform.
Advantages of Meituan and Hungry:
Ele.me
1, aiming at the operation direction of the campus. Hungry? Because the team has the campus background of students' entrepreneurship, it may pay more attention to the campus in the direction of operation and the direction of efforts will be more targeted. The campus takeaway market is also a big one. While society has been voicing "canteen food", the ninth largest cuisine in China, many college students choose take-away food because of its taste and convenience. Therefore, operating on campus will also bring good results.
2. Brand operation. From hiring Huang Chulin and even Kobe as brand spokespersons, to some extent, we can see that if you are hungry, you pay more attention to brand building and operation, and with the operation on social channels, you can achieve good results in discussion and acceptance.
Meituan takeout
1, push strength. After thousands of battles and mergers, Meituan must have laid a very solid foundation in group buying and food reviews. This allows the US Mission to have a better push team and method, and use its rich experience to solve more problems that may arise in the push, which will be more popular among merchants.
2. Accumulation of content. Meituan has accumulated a lot of review content, which provides a lot of data for analyzing users, and can also better handle various situations in reviews, better operate review content, attract users and optimize the experience.