193 1 was established in Shanghai, China. Since its birth, it has been adhering to the "natural and non-irritating" oriental skin care method, relying on the power of natural herbs and using modern technology to create natural and gentle herbal skin care products.

The company has successively cooperated with international companies such as Disney in the United States and Astro Boy in Japan, and launched a series of child care products such as Disney and Astro Boy. Inheriting the classics, being brave in innovation, we are committed to creating natural and gentle high-quality skin care products for consumers, and perfectly interpreting "the legend of China, the beauty of the East".

The extended information of Baique Lingxiang has been highly recognized by the international cosmetics research and development community.

20 17 On March 28th, Baique Ling officially became the first gold medal member of the International Federation of Cosmetic Chemists in China. At present, the most authoritative and largest cosmetics research institution in the world has 48 branches in the world, covering 78 countries and regions, with more than 6,543,800 members engaged in cosmetics research.

The membership of the association was obtained by invitation. Before Baique Ling, international giants such as L 'Oré al and Shiseido had already joined the association. Being recognized by this association is equivalent to being highly recognized by the international cosmetics research and development community.

In the course of more than 50 years' development, the International Federation of Cosmetic Chemists never had a gold medal member from China. Now, in order to join Baique Ling, Professor Lederman, the global president of the Federation, made a special trip from German to Shanghai to present medals.

Baiqueling was founded in 193 1, which is one of the few famous cosmetics manufacturers with a long history in China. At that time, Baique Ling's skin care balsam sold well all over the country, becoming the first choice of skin care products for celebrities and nobles, leading the fashion of an era. Ruan, Zhou Xuan and other superstars are all fans of Baique Ling; The wife of the Song sisters and the diplomatic envoys of Britain, Germany, France and other countries also advocated the use of Baique Ling, which represents the oriental fashion.

Baiqueling also has a lot of experience in brand management: 1978, the "Phoenix" brand was born, and nutritional cosmetics such as Phoenix Pearl Cream and Phoenix Advanced Placenta Cream were the first in China and were well received by the market.

Phoenix advanced placenta cream has achieved brilliant results of annual sales of single products exceeding 100 million. 1990 successfully introduced two international giants in Europe, Unilever of Britain and Bathdorf of Germany, to China, and set up a joint venture company to produce "Ponzi" and "Nivea" brand products.

But I finally returned to my own brand. In 2000, Shanghai Baiqueling Daily Chemical Co., Ltd. was born. The company is determined to inherit the classics, and is committed to creating natural, gentle and high-quality skin care products for consumers, perfectly interpreting "the legend of China and the beauty of the East". ? By 20 16, the retail sales of Baique Ling will reach13.8 billion yuan, making it one of the representatives of domestic cosmetics.

Baidu Encyclopedia-Baique Ling