Gu Zhiming, 1903, a native of Huang Du, Jiading, Shanghai. He left the village at the age of fourteen to make a living in Shanghai. 1929, he passed the application and became a salesman in the famous Shanghai Shixian department store, responsible for cosmetics sales. 193 1 established its own enterprise-Shanghai fubeikang cosmetics co., ltd (predecessor of baiqueling company).

Since 1930s, Baique Ling has led the fashion trend of skin care, and its unique fragrance, accompanied by Ruan, Zhou Xuan, and other brilliant superstars, has led Fanghua in an era, even among the Song sisters who stayed in Shanghai that year, and the wives of British, German, French and other diplomatic envoys in China. As a result, Baique Ling is well-known at home and abroad for its "Oriental beauty and skin care products".

Brief introduction of Baiqueling brand:

Baique Ling, founded in 193 1, is a famous skin care brand with the longest history in China. We are committed to bringing consumers a natural and safe skin care experience with a balanced and harmonious skin care method in the East. As the leading brand of skin care in China, the brands of the Group include Baique Lingcao, Baique Lingmen, Sanshenghua Skin Care, Sanshenghua Care, Yun Qi, Xiaoque Xing and Belle.

After 90 years, Baique Ling has been upgraded from "natural and non-irritating" to a brand-new brand positioning of "new herbs with technology", adhering to the skin care concept of "specially developed for oriental women's skin", empowering natural herbs with sharp new technology and bringing excellent, easy-to-use and more lasting skin care products. Paique Ling also became a China beauty brand in the global 15 in 202 1.

The above contents refer to Baidu Encyclopedia-Baique Ling.