1. How to evaluate the store value when Tmall Taobao is transferred?
1, transfer price evaluation of Tmall store
We should know that the evaluation criteria for the transfer price of Tmall stores mainly include trademarks (whether there are graphic trademarks in Chinese or English, etc.). ), the store dynamic score, whether there is any violation, business category, tax nature, and the company's past operations.
2, Taobao store transfer price evaluation
The main factors that affect the transfer price of Taobao stores are whether the online store registrant transfers it himself, whether it is a physical transaction, the seller's reputation value, favorable rate, dynamic score, false proportion, illegal deduction and so on.
Therefore, the transfer price of Taobao stores is mainly determined by the store level and the actual situation of the store. It can be seen that the transfer price of the store is not given casually.
Moreover, each online store transfer platform has its own set of price evaluation standards, so that when you want to transfer an online store, you can clearly know what factors can affect the transfer price of the online store.
2. What factors affect the transfer price of Taobao stores?
1, overall market environment
If everyone sells a Taobao shop for only 10000, and you insist on selling 10000, it is obviously contrary to the current market situation. Similarly, if all other buyers buy a type of shop at 10000, but you want to buy it at 10000, then no seller is willing to sell it to you.
Before the online store transaction, we must first determine the environment of the online store transfer market. The best way is to set a price for our store through the evaluation system of the third-party service provider, which is the current market price of similar stores. Only by adjusting around this price can both buyers and sellers be satisfied.
2. The psychological price of the seller
How much does the seller think his shop is worth? This question is very important, because it is directly related to whether this store will appear in the market where Taobao stores are transferred.
However, in practice, sellers will never feel that their stores are expensive. No matter how bad the conditions are, the seller will still feel low after learning its market price.
As a seller, you must know where the selling point of your store is, but at the same time, you should proceed from reality and negotiate the price according to the store.
3. The psychological price of the buyer
Trading is a two-way behavior, and it is inevitable that only the seller sets the price and not the buyer sets the price. There is no doubt that the buyer's psychology is always to spend the least money to buy the best store.
However, as consumers, we sometimes have to understand that the current Taobao store transfer market is in short supply, that is, there is more demand and fewer stores.
Sometimes, although we really need shops, we may not be able to arrive as scheduled, which is more expensive or cheaper, so we should all consider them as substitutes.
After all, it's no big deal that the price is several hundred, and it's different to miss a chance to make a fortune.
4. The actual situation of the store
Just as physical stores should also consider location factors and decoration factors, a Taobao shop will also have a huge impact on prices because of different additional conditions.
For example, shops that are punished and shops that are not punished, shops with low dynamic favorable rate and shops with high dynamic favorable rate, the actual situation of the shops themselves and the concrete analysis of specific problems will all have a certain impact on the prices of the shops.