Review the development history of Chery QQ;
In 2003, Chery QQ went public;
In 2006, the annual sales volume of Chery QQ exceeded 1.5 million;
20 1 1 year, Chery QQ sales 1 10,000 vehicles.
At the beginning of this century, people who can start a car are either rich or expensive, even if they can drive the same old car; Jetta, Fukang and Santana are also people; Chery QQ was born in 2003, and its price and beautiful appearance have become the objects sought after by young people. It soon became popular all over the country and exported in large quantities. At that time, not only Chery QQ, Changan Benben, BYD F0 and other brands also made simultaneous efforts.
After the listing of 10, Chery QQ began to step down the altar. The national consumption level in 20 13 was much higher than that in 2003. Personal preference is more important than money. Chery QQ's low-end car image is deeply rooted, and a large number of car buyers begin to buy SUVs and sedan cars with larger appearance, luxurious interior and more functions. It is precisely because of the great influence of QQ that Chery has been unable to make a difference in the field of high-end cars for so many years, and Qoros has been applauding for so many years.
Now the sales of traditional mini-cars are not as good as before, not just Chery QQ. This is a change in market demand. Sales have been declining year after year, while the proportion of micro-electric vehicles is gradually expanding. In 20 17, the annual sales volume of micro-electric vehicles was 227,000, and in 20 19, the annual sales volume of micro-electric vehicles was 220,000. This change in data cannot explain the decline of micro electric vehicles. A few years ago, Zhi Dou, Zotye and Kangdi were mini electric vehicles.
Why micro-electric vehicles will grow rapidly!
The success of Chery QQ represented the consumption of middle-income groups at that time. Although it is relatively cheap, ordinary people still can't buy it. Nowadays, the price of micro electric vehicles is not only close to the people, but also affordable for families in counties and towns, and the use cost is extremely low;
With the increasingly serious problems of environmental protection and traffic congestion, the best solution for private car travel at this stage is micro-electric car, which is economical and environmentally friendly and occupies little space.
Many people think that China's automobile industry has begun to decline, with the first negative growth in 20 19, which is a transitional period of economic development to a certain stage. The number of cars in China is less than 190/ 1000, while that in developed countries is between 600-800. Our space is huge, and this space is the most ordinary person who can afford to build a car. Miniature electric vehicles are more suitable.
Potential stocks of several mini electric vehicles;
Since QQ has not fallen behind, Chery has launched the electric version of Chery Little Ant, which has been in the forefront of the sales list in recent years. Baojun E 100 has been on the rise since its listing, mainly relying on high cost performance; On May 28th this year, Wuling released the electric version of Hong Guang miniEV to refresh the lowest price of micro electric vehicles. Sales are worth looking forward to.
Do you believe that micro electric vehicles will become the main force of electric vehicles in the future?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.