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Seek the history of advertising development in Hong Kong and Taiwan Province! !
History of advertising development in Hong Kong: The early advertising industry in Hong Kong was mainly based on posters and billboards, mainly promoting goods and services. Since the late 1950s, television advertising has gradually emerged, and the advertising industry in Hong Kong has entered a new era. Since then, Hong Kong's advertising industry has developed continuously from creativity to implementation, from media to marketing strategy, and enjoys a high reputation in the world. Hong Kong has always had a high advertising fee, a large number of users and a long time for TV stations to broadcast advertisements. The advertising industry has occupied a place in the Hong Kong market and become an important driving force of the market. The history of advertising development in Taiwan Province Province: The early advertising industry in Taiwan Province Province was dominated by newspaper advertisements and poster advertisements, mainly promoting goods and services. Since 1950s, with the rise of TV advertisements and radio advertisements, the advertising industry has entered a new development period. From 65438 to 0970, Taiwan Province Province entered a period of rapid economic growth, and the advertising industry flourished. During this period, advertisements for automobiles, televisions, green tea and other products dominated. 1In the late 1980s, Taiwan Province Province entered the era of modern marketing, and more attention was paid to the creativity and brand awareness of advertisements. With the development of Internet and social media, the advertising industry in Taiwan Province Province has gradually transformed, and innovation and differentiation have become important competitiveness. Generally speaking, the development of advertising industry in Taiwan Province Province is closely related to the development of economy and society. With the constant adjustment of economic structure and the continuous progress of media technology, the advertising industry in Taiwan Province Province is also developing.