V-circle is relatively safe, because the "not many" V-circle is small in scale and the anchor is introverted, which makes it better in pressure resistance and has a greater probability of avoiding the shrinking of the live broadcast industry. First of all, virtual anchors are "not expensive" now, and their lovers are either retired love beans, online celebrities or female graduates. Today's big anchors, such as pdd and Wuhu Fu, privately invest in industry as bosses, and their social status is certainly N times higher than that of online celebrities and female graduates. Therefore, the cost of people in the virtual anchor is not high. Even if it is cool, the loss will be smaller than that of the real anchor.
On the other hand, it is the goal of virtual anchor to make money, which is much smaller than the real anchor. The virtual anchor of a station, with about 300 ships a month, can live a relatively moist life. If a ship 198, their total income in a month is 50,000. If you split it 50-50 with the platform, you can actually earn about 20 thousand a month. Putting 20,000 yuan on other platforms can only support some of the top ten tepid anchors in the national service, and putting the V circle can support many popular anchors.
Therefore, under the influence of the earthquake in the live broadcast industry, it is not difficult for V circle to hold its own territory. People in China are only employees employed by the company, and their value will not be greatly improved because of more and more fans, thus avoiding the embarrassing situation that the anchor value has skyrocketed and the platform can't afford it. On the other hand, the consumption power of virtual anchor circle is not as high as that of real anchor circle. In other words, it is a small-scale low-profit enterprise. As long as you have the right amount of funds, you can mix the wind and water, and you don't need to invest much.
Summary:
Although virtual anchors, like other live broadcast circles, have the illusion of false prosperity, the earthquake in the live broadcast circle will not burst the bubble of virtual anchors, because the premium of virtual anchors is not serious. The live broadcast company can control the value of the anchor, unless the anchor acts out of line, it will not shake the foundation of the company, and the profit of the circle is not large compared with that of its peers. It does not need to bear huge economic risks and invest huge amounts of money through excessive competition.