Audi Q5, the main SUV, has become a greasy uncle? Be badly in need of a makeover
Undoubtedly, the Audi Q5 is the first model to deeply deploy the domestic luxury medium-sized SUV market. With the great strides of Audi's localization strategy, the first generation Q5 was officially made in China at the end of 2009 (also the first generation model in the history of Q5, code 8R). At the same time, BMW X3 is still struggling with the troubles caused by its high-priced import status. Two years later, domestic GLK (the predecessor of GLC) failed to maintain its due level in quality control. Therefore, for a long time, Q5 was a lonely owner in a luxury medium-sized SUV.
The first generation Audi Q5, code-named 8R, was first launched in China in June 2009.
However, even Q5, which was made in China that year, needs a landing price close to 400,000 after preferential treatment. Presumably, many car owners who could afford Q5 have become high-net-worth people. Inevitably, our impression of Q5 will stay in the past small bosses and senior car owners, and their self-denial, calm and unobtrusive cluster tonality.
Only under the wave of global automobile consumption rejuvenation, many models have embarked on the road of rejuvenation. After the second generation Audi Q5 was made in China, it took a very safe road-lengthening and adding "L", and was forced to open a business to try the coupe route. Previously, the domestic media exposed Q5? Sportback's fake spy photos, trying to say surprise is amazing, which is like teacher Yu Qingfei's transformation of singing and dancing.
But what if you insist on Q5? Sportback's appearance is completely unexpected, and it is not necessarily true. After all, there is a precedent of Q3 coupe, and the technique is very similar. It is also a cutting method dubbed by netizens as "tens of thousands of knives", which cuts off excess "fat" at the tail in exchange for smoother visual lines and lower drag coefficient. Q5 in spy photos? Network manipulation of Sportback and Q3 before? Sportback's approach is similar, and the medium net in cellular sports is the most suitable setting for coupe's figure.
Q5？ Sportback overseas road test spy photos
It is worth mentioning that Q5? Sportback has also exposed road test spy photos overseas before, and it will undoubtedly be a global model. Just according to the existing 2020 Audi new car plan, Q5 has nothing? Sportback's schedule is expected to be early next year no matter how fast it is in China.
Volkswagen Group brandished plastic scalpels, and a number of beautiful coupe SUVs were put on the China market.
After laying out the suv product line, Volkswagen Group, which is half a beat behind in SUV strategy, fully attacked the coupe SUV market. In addition to the upcoming Audi Q5 hatchback SUV, four coupe models, Q8, Q3 coupe, Toulon X and Tan Yue X, have been launched in China in a short time.
Model 1: Audi Q8
As we all know, the Audi Q8, known as the coupe SUV, is not quite like a coupe. Q8 does not match its competitors BMW X6 and GLE in appearance. Coupe is so thorough that it is not a car with power to drive and communicate. In essence, Q8 still belongs to the boss. In terms of pricing, it is not something that ordinary young people can reach? . Audi may take off the label that it only serves greasy bosses and serious uncles, and let more people know its youthful vitality.
Model 2: FAW-Volkswagen Audi Q3 coupe
In fact, it's not surprising that Audi decided to launch a new coupe and localize it for a car with a very young consumer group like Q3. On the contrary, BMW X2 also chose to localize the personalized products at the same level, and Mercedes-Benz GLA also changed its functions and focused on the personalized market. Generally speaking, the layout of BBA is still the same tacit understanding-two lines are parallel in stability and dislocation.
Model 3: SAIC Volkswagen Touran X.
If Toure is a product launched by Volkswagen to test the medium and large-sized 7-seat SUV market above Toyota Highlander, then Toure X is aimed at medium and large-sized 5-seat products above UR-V/ Crown Road. In fact, the landing price of Tucson X is not more expensive than UR-V/ Crown Road, which also shows Volkswagen's determination to the coupe SUV market.
Model 4: FAW-Volkswagen Tan Yue X.
Previously, FAW-Volkswagen had always had product vacancies on medium-sized SUVs. As an important jigsaw puzzle of the Volkswagen medium-sized SUV market, Tan Yue continued to stabilize at the level of monthly sales of more than 10,000 vehicles shortly after its listing. Today, the younger Tan Yue X first appeared, which is Volkswagen's first medium-sized coupe SUV in the China market.
As we all know, Q5? The predecessor of Sportback is Q5L, and the domestic monthly sales volume is 1 10,000 vehicles. With the unparalleled brand aura of Audi in China, the Audi Q5L is actually a pragmatic and easy-to-use car. Why further launch Q5? Sportback？ Perhaps this reflects Audi's confidence in the spending power of upstarts headed by China consumers. (In Audi's global sales data last year, the China market accounted for more than 37%).
But we should not forget that in addition to the target customers of luxury brands, users of ordinary joint venture brands also have such needs. In fact, the strategy of SUV couping almost runs through the entire automobile brand of Volkswagen Group this year and last year, from Touran to Touran X, from Yue to Yue X, to Skoda's Kodiak GT, and then to SEAT's overseas Fu Mentor. At the end of the year, there will be domestic Sportback models based on Audi e-tron and Tiguan X, which were redesigned in the middle of Tiguan. Except Seat Formentor, all other models can be bought in China.
Beautiful Formento seat? Kupla
Beautiful Formento seat? Kupla
SAIC Volkswagen Tiguan X, which will be listed in August this year.
SAIC Volkswagen Tiguan X, which will be listed in August this year.
At first glance, it seems nothing, but have you ever thought that joint venture brands, including two fields and one production and American departments, all supply coupe SUVs in China? Or to put it another way, do they dare to make a coupe SUV? Next answer.
Is the coupe SUV the blue ocean? Before the Volkswagen Group entered the game, it was not.
Let's not talk about the too realistic topic of "can the coupe SUV sell well?" The president wants to ask if you prefer coupe SUV to traditional SUV. I believe many people will answer "yes", which also proves that "beauty" is also a selling point, but most consumers on earth are unwilling to spend more money on "beauty". They may prefer to have extra seat heating and panoramic sunroof in the car, although these functions may be one.
Perhaps because of its personality, Mazda is the only brand other than Volkswagen to launch a crossover coupe SUV. After all, "beauty" is also one of Mazda's main selling points. In addition, Toyota C-HR/ Yize can barely count as one. There is a simple reason. In the already competitive automobile market, why should we add an "ancestor (coupe SUV)" who doesn't even know whether it can be sold or not?
Don't believe it? Let's take a look at the achievements of our own brand after testing the water coupe SUV market: you may be very familiar with Changan CS75. In addition, but do you know the coupe SUV on the same platform? The sales volume of CS85 is probably not as good as that of the former110. The monthly sales of Geely Xingyue, Haval F7X and other models are only 2,000-3,000. It is almost a fate that the coupe SUV does not explode.
The coupe SUV seems destined to be applauded.
If this is a fate, it is estimated that only Volkswagen Group dares to disobey this market law. Taking 20 19 as an example, Volkswagen Group achieved an operating profit of about 34 billion RMB in China market alone, and its sales in China market reached 4,233,600 vehicles. If anyone is most confident to lose money on these coupe SUVs, it is Volkswagen Group. In the long run, this attempt may not necessarily lose money.
From the numerical point of view, of course, a series of coupe SUVs sold by Volkswagen Group have not yet violated the law, but the pricing strategy of this batch of coupe SUVs still has potential to be tapped. Like Q3? Sportback and Tan Yue X both started with 2.0T power, but their regular models have 1.4T versions.
Electronic creation? sportback？ Is it? Up? Here we go ...
In addition, in today's homogeneous and utilitarian SUV products, coupe SUVs has a certain function of "reshaping the brand image", especially Volkswagen and Audi, which developed earlier in China market, and it is inevitable that there will be some old labels.
And if you just compare the 2.0T model, what about Q3? Generally, sportback is only 6000- 10000 yuan more expensive than Q3, while Elantra is about1.0-23,000 yuan more expensive. It can be said that if low-displacement versions are introduced in the future, these coupe SUVs may still explode slowly.
The problem is probably solved. Why does the invincible Volkswagen Group want to fill the coupe SUV in so many levels of brand lines at the same time?
The answer is simple, at least let young people think that the cars made by Volkswagen Group sometimes look good.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.