For the details of Li Weiyue's incident, a few days ago, Weiyue Company admitted that it had not reached an agreement with Li on rights such as equity, but it had actively communicated many times. On the other hand, Li seems to disagree with Weisi's response. The specific situation of Li Weisi's incident.
Details of Li Wei's thinking events 1 Recently, Li has frequently become a hot topic on Baidu, social media, Zhihu and today's headlines.
Since the release of "Video of Salt" on July 14, Li, who has become a symbol of China's pastoral culture, has no new works to update, which has attracted various speculations from outside. Finally, after a hundred days' holiday, Li sued Hangzhou Weinian Brand Management Co., Ltd. ..
The whole story of Li Ziqi trademark incident
In August, Li and Guobao jointly published a limited edition snail powder. (corresponding to the peak of public opinion ①)
On August 26th, Assistant Li Zikai sent two blog posts in succession, one reminding everyone not to be cheated by fraudulent short messages in the name of Li Zikai, and said that he had reported the case to the public security organ. Another responded to the suspension, saying that Li needed time to sort out practical problems and to keep learning. Later, it was speculated that Li and his partner company had different opinions.
On August 30th, an oasis in Li Yin rushed to the hot search again, and attached a photo of himself at the police station. In the comments, she replied to the netizen: "Capital is really a good means." It was deleted soon after. (corresponding to the peak of public opinion ②)
On September 14, due to the "fake moon cake" incident, Li Ziqi Company released a lawyer's statement that the "sky-high moon cake" in Yibin, Sichuan Province was an act of a supermarket using the brand name of Li Ziqi to deceive consumers, and the moon cake had nothing to do with Li Ziqi. From the pictures taken by netizens, it can be seen that the small ticket shows the moon cakes from Li Ziqi, but the moon cakes from other brands are bought. Not only that, but the online and offline prices of this product are also very different. The offline price is 786 yuan/box, and online only needs 189 yuan/box.
In mid-September, it was widely rumored that Li Yiguoduan left the Li team, and the topic of "Li digs away the Li team" went to the hot search platform. The news that "Li Zikai is caught in a dispute over capital and equity" has been widely circulated on the Internet, and some insiders have exposed the equity structure of Li Zikai Company. Most of Li Zikai's intellectual property and commercial content are under the name of Micro Reading Company. If she quarrels with the company, she doesn't even have control over the account. If Li quarrels with the company, she will lose everything. (corresponding to the peak of public opinion ③)
On September 29th, Li was interviewed by Xinhua News Agency. Frankly speaking, the recognition of her video is a great encouragement to her, and she will continue to strictly control the quality of the video. "A good life is actually her love and yearning." (corresponding to the peak of public opinion ④)
On September 23rd, Li was appointed as "Ambassador of Sichuan Agricultural Culture Image".
101On October 22nd, Li boarded CCTV for an interview and talked about his next life plan. There are three things I want to do most. One is about rural revitalization and common prosperity, the other is about the inheritance and dissemination of intangible cultural heritage, and the third is about the guidance of young people. Li doesn't want teenagers to become internet celebrities in the future. (corresponding to the peak of public opinion ⑤)
125 October 65438, Sichuan Culture Communication Co., Ltd., Liu and Hangzhou Weinian Brand Management Co., Ltd. added new filing information. The plaintiff in the original trial was Sichuan Culture Communication Co., Ltd., and the defendants were Hangzhou Weinian Brand Management Co., Ltd. and Liu. In addition, all the Li Ziqi trademarks applied by the company were rejected, and the trademark process status was changed to invalid, waiting for rejection and review. International classification involves material processing, catering and accommodation.
10 year127 October, quitting Li's contract company became a hot topic. On June 30th, 20021year, ByteDance affiliated company Beijing Quantum Jump Technology Co., Ltd. took a stake in Hang Weinian, with a shareholding ratio of about 1.37%. After financing at that time, its valuation reached about 5 billion yuan. 1June16th, ByteDance started the exit procedure, and the investment was less than half a year. According to a person familiar with the matter, the main reason for investing in micro-education is that he is optimistic about Li. Now Li and Wei Nian disagree and decide to quit. (corresponding to the peak of public opinion ⑥)
On the evening of 1 65438+1October1,Weinian finally responded to relevant matters, saying that Weinian and Li proposed the equity plan and the direction of cooperation mode more than a year ago, and signed an agreement plan on relevant share arrangement and cooperation fees with the consent of shareholders. He communicated with Li on equity and other rights and interests many times, but no substantial progress was made. Micro-reading has never controlled any related platform accounts of Li. Li Zikai herself responded in the comment area that this account belongs to her.
Subsequently, assistant Li Zikai sent a response, saying that Wei Nian's "equity plan and signing relevant agreements with investors" was not an equity dispute, but someone deliberately did it with rhythm, and there was a picture of "reversing black and white". Earlier, a person familiar with the matter said that the main reason for Li's prosecution was Wei Nianfang's breach of contract. (corresponding to the peak of public opinion ⑦)
Since August, there have been about 92w public opinion messages related to "Li" on the whole network in the past three months, among which the events corresponding to the peak of public opinion are mostly related to the trademark dispute between Li and Wei Nian.
If the event is briefly summarized, it can be divided into four stages:
In the first stage, Li reported to the police that the two sides had reached an irreconcilable point, but at this time, the information publicly disclosed was limited, leading to rumors; In the second stage, under the true and false news, the dispute over the fake moon cake incident, the rumor of Li Digging Team, and the problem of Li Ziqi's shareholding structure began to surface; In the third stage, Li Zikai was hired as "Sichuan Agricultural Culture Ambassador" and interviewed by mainstream official media such as Xinhua News Agency and CCTV. Before the official war, Li Zikai received a lot of support; In the fourth stage, Li sued Wei Nian, and Li and Wei Nian formally went to war. Break has been put on the table, and byte stripping is one of the results.
Details of Li Weisi's incident 2 Li and Weisi. The argument doesn't seem to be getting better.
A few days ago, Weinian Company admitted in a statement that it has not reached an agreement with Li on rights such as equity, but has actively communicated many times.
However, Li Zikai seems to disagree with the response of micro-reading. Between the lines, the possibility of reconciliation between the two sides is extremely small.
According to the latest report, 565,438+0,000 shares of Li Ziqi company Zi Qi Culture held by Wei Nian have been frozen.
This dispute caused a sensation in the whole network, not only because of the traffic of Li's top IP, but also because it showed the distribution of interests between network celebrities and institutions.
The conflict between individuals and companies is naturally dramatic. One is a well-known national network celebrity, and the other is the hidden capital behind the network celebrity. In the face of capital, online celebrities, no matter how powerful, are unconsciously regarded as weak.
At present, this dispute has entered the legal link. However, in the eyes of many people, the tacit cooperation between the two sides to open discord, regardless of the outcome, is a kind of harm to the perfect IP of Li Ziqi.
It is reported that Sichuan Zi Qi Culture is a joint venture between Li Ziqi and Weinian, which was established in July 20 17, and Weinian holds 5 1% of the shares. Initially agreed to operate the Li Ziqi brand.
In the commercialization of IP, Liu, the founder of Weinian, cherishes feathers very much, and does not easily receive advertisements or broadcast live without goods.
Wei Nian finally decided to build a consumer brand with "Li Ziqi" IP as the core, and successively launched products such as snail powder and lotus root powder.
2065438+In August 2008, Li Ziqi Tmall flagship store officially opened. According to public data on the Internet, five products have created a sales record of three days10 million.
At present, the store has 6.43 million concerns, and the foods sold include snail powder, lotus root powder, hot and sour powder and so on. These foods can be found in Li Ziqi's videos.
Incubating new consumer goods through big IP, micro-reading greatly maintains the purity of Li's video, but also takes into account commercial interests, which is a very clever business idea.
However, the operator of this Taobao shop is Wei Nian, not Li's culture.
That is to say, although Zi Qi Culture was established to operate Li Ziqi IP, it did not take over the operation right from Micro Reading.
Li Zaiwei didn't have any shares in. In the eyes of many people, Li can't benefit from the income of Taobao shop.