I. Introduction of Zhibang Cabinet
Zhibang Kitchen Cabinet Co., Ltd. was established in 1998. Is a professional kitchen cabinet enterprise integrating product development, production and sales. After 16 years of continuous development, it is now in the leading position in the kitchen cabinet industry in China. At present, it has a super-large modern kitchen cabinet manufacturing base of 350,000 square meters, with an annual output of 360,000 whole cabinets. A complete set of automatic intelligent numerical control assembly line imported from the most advanced German Haomai Company will bring users high-precision and high-quality products.
By the end of 20 13, Zhibang had a 1 184 sales exhibition hall in China, with a professional team of more than 20,000 people, providing customers with a complete customized service plan integrating kitchen design, installation and after-sales. With the advantages of technology, scale and perfect marketing network, the comprehensive strength has been firmly in the leading position in the professional kitchen cabinet industry in China.
Second, the brand profile
Zhibang brand was founded in 1998. Through the development of 16, it has become the leading brand in the domestic kitchen cabinet industry. At present, Zhibang kitchen cabinets have established global strategic cooperative relations with more than 20 brand suppliers around the world, including Blum, Heidi, Renault Ritter and other groups, which have realized transnational direct procurement and * * * created the rock-solid product quality of Zhibang.
Since 20 14, Zhibang brand has gradually entered the capital market, surpassed its competitors, and further expanded its scale and influence, becoming a leading enterprise in the industry. At present, Zhibang has established strategic partnerships with international engineering companies such as BROADCREEKMARKETINGASSOCIATES in the United States and IJF in Australia, in order to attack overseas markets and develop global franchising. In the future, Zhibang will become the top international kitchen cabinet brand in China, leading the evolution of the global kitchen field and becoming a respectable global enterprise.
Third, enterprise strategy.
20 13 cabinet market has entered the era of low profit, the price of raw materials in the upstream of the cabinet industry has risen, the industry standard has been upgraded, the labor cost has been high, the industry competition is fierce, and the consumer's consumption concept has become increasingly mature. How to increase sales in the era of meager profit, so as to expand the production scale of enterprises and increase the efficiency of enterprises has become the core of many cabinet enterprises.
There are two suggestions on how to solve such a difficult problem:
1. Establish perfect marketing channels.
Although China's cabinet industry started late and the marketing methods are not mature enough, it does not affect the cabinet industry to become one of the profiteering industries, and it is developing rapidly. Now the cabinet industry is becoming more and more mature. What should the cabinet enterprises do in the era of meager profit and how to obtain new growth and development? We can establish and improve the benign marketing channels of cabinets, pay attention to the integrated service system of cabinets before, during and after sale, and influence customers' consumption orientation by building their own brand awareness and customer satisfaction. In addition to the previous stores, self-operated stores and franchise agents, cabinet enterprises have also benefited a lot from experience halls and online marketing. According to reports, online sales account for a large proportion of the total turnover, which is another marketing channel for the survival and development of cabinet enterprises.
2. Take the road of differentiated brands.
China's cabinet industry is still in the stage of uneconomical scale development. The proportion of independent brands of enterprises is low, and most products take the low-end route. The profit of single product is very low, while the comprehensive costs of wood and labor are rising, which leads to enterprises generally on the edge of meager profit. In this regard, cabinet manufacturers said that abandoning the labor-intensive development idea of relying solely on cost advantage and building a brand road with unique advantages will be the key to improve the profit rate of cabinet enterprises in the future.
At present, Zhibang has a large-scale modern kitchen cabinet manufacturing base of 350,000 square meters with an annual production capacity of 360,000 sets. A complete set of fully automatic intelligent numerical control assembly lines are introduced from advanced Germany in Asia, including fully automatic numerical control vertical and horizontal saws, fully automatic four-end sealing, numerical control machining centers, numerical control drilling centers, German Winkoner vacuum forming machines and other imported equipment. For more information about Zhibang cabinets, please continue to pay attention to Tuba Rabbit Decoration Network.
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